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Highly experienced Senior Buyer with over 10 years in buying roles for a world renowned entertainment giant, Merlin Entertainments. Presently responsible for 30+ attraction stores making multi-category purchasing decisions with knowledge of differing consumer types per attraction brand. Skilled in: - Strategic product sourcing during determined buy calendar timeframes & for adhoc events- Branded product development across Merlin-owned brands- Global lead on product development for Peppa Pig that involves working directly with the licensor- In-store operational process roll out- Managing & motivating remote & diverse teams in the UK & USA- Understanding & learning differing computer stock systems
Merlin Entertainments
View- Website:
- merlinentertainments.biz
- Employees:
- 3060
-
Senior Buyer North AmericaMerlin Entertainments Jun 2018 - PresentRemote Working (Newcastle Upon Tyne)Responsible for the sourcing and buying of retail products for 30+ attraction stores across North America. Brands include Madame Tussaud’s wax attractions; SEALIFE Centre aquariums; LEGOLAND Discovery Centers; and Peppa Pig World of Play attractions. Role includes product strategy & sourcing for differing consumers across each brands; supplier selection & relationship management; inbound logistics & customs management; Merlin product safety & factory compliance; remote management plus stock system support & training for retail management. From February 2020 now the global lead for all Peppa Pig bespoke product development & manufacture directly working with the license holderKey achievement: manage buy value in excess of $15 million USD at cost -
Us Midway BuyerMerlin Entertainments Mar 2012 - Jun 2018Winter Haven, FloridaManage the US team in the sourcing; buying; stock replenishment and logistics for our 14 midway attractions across the country. Provide systems support to an additional 7 attractions in the US and Canada.Key achievement: implemented the roll out of a two way reporting system for sales and stock across all attractions, the first for any region. This increased order efficiency; item management & reporting functionality -
Junior BuyerMerlin Entertainments Jan 2011 - Mar 2012Chessington, UkResponsible for the full sourcing and buy for the following product categories: Clothing; Fashion Accessories (includes headwear, footwear, bags & jewellery); Stationery and Books; Ponchos; Media; and Tobacco Role takes on a global remit buying for the following attractions:Madame Tussauds worldwide; London Eye; Alton Towers Resort; Chessington World of Adventures Resort; Thorpe Park; Dungeons worldwide; Sea Life Centres worldwide; Warwick Castle; Blackpool Tower & Heide Park.Key achievement: improving the core branded apparel offering to all theme parks that increased average apparel margin from 40% to over 65%, plus increasing revenue by 25% annually -
Buyers Admin SecondmentMerlin Entertainments Plc Aug 2010 - Jan 2011Chessington, UkResponsible for providing support to the Head of Buying and three Junior Buyers through sample management; buy sheet creation; building supplier relationships; and ensuring our paperwork was accurate and relevant. This position introduced me to buying and sparked my passion! -
Hospitality Operations Team LeaderMerlin Entertainments Plc Nov 2009 - Aug 2010London, UkThis was my fourth and final placement on the Merlin Entertainments Graduate Programme.Responsible for the daily operations of the Hospitality departments of the London Eye. This involved managing a team of hosts; setting up the daily schedule and bookings; leading the team briefings; cash handling; customer service and First Aid shifts. Managed any special bookings that took place either in capsule/s on the Eye; in the 4D cinema; or on one of our Riverboats on the Thames. These included Wedding; Corporate Events; Private parties and Brand PR event. Took the lead on planning; organising and running the Valentine's Day events during my time there. -
Duty ManagerMerlin Entertainments Plc Jul 2009 - Nov 2009Sea Life Centre In Brighton, UkThis was my third placement on the Merlin Entertainments Graduate Programme.Responsible for daily duty management of the SEA LIFE Centre in Brighton with a focus on the KPIs (key performance indicators) gathered from our guests. I manage the process and reported them back to the team so we could continue to grow and improve as an attraction giving our guests the best experience possible. -
New Business AnalystMerlin Entertainments Plc Apr 2009 - Jul 2009Acton, London, UkThis was my second placement on the Merlin Entertainments Graduate Programme.Responsible for providing support and analysis to the New Site Search team in locating new regions / cities across the global that the company could focus on for new attractions. I worked with the Property Director learning about the different tenancy agreements. -
Retail Assistant ManagerMerlin Entertainments Plc Oct 2008 - Apr 2009Windsor, UkThis was my first placement on Merlin Entertainments Graduate Programme.Responsible for the daily operation of three stores in LEGOLAND which included team management; ensuring stock was delivered regularly from our warehouse operation; and achieving our daily SPH targets. Along with taking the lead on rolling out Glow carts for the fireworks nights.Once the theme park closed for the Winter my role was to work with my managers and peers on 2009 season strategy and store preparation. -
AdministratorGateshead Council Jul 2007 - Oct 2008GatesheadThis role was post university. I was part of the Adult Education department working to ensure all paperwork and admin was completed for exam boards and government
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Frequently Asked Questions about Alison Bell
What company does Alison Bell work for?
Alison Bell works for Merlin Entertainments
What is Alison Bell's role at the current company?
Alison Bell's current role is Senior Buyer North America at Merlin Entertainments.
What is Alison Bell's email address?
Alison Bell's email address is al****@****ail.com
What schools did Alison Bell attend?
Alison Bell attended Sheffield Hallam University.
What are some of Alison Bell's interests?
Alison Bell has interest in Children, Economic Empowerment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.
What skills is Alison Bell known for?
Alison Bell has skills like Retail, Merchandising, New Business Development, Retail Buying, Visual Merchandising, Brand Management, Trade Shows, Sourcing, Store Management, Brand Development, Inventory Management, Product Development.
Who are Alison Bell's colleagues?
Alison Bell's colleagues are Unalom Keeratipoj, Max Ruthnum, Donneil Forchin, เปรมเนตร ศรีจักร์, Louise Patience, Dani -Lee, Joshua Morales.
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