Alison Bell

Alison Bell Email and Phone Number

Senior Buyer North America at Merlin Entertainments @ Merlin Entertainments
poole, poole, united kingdom
Alison Bell's Location
Newcastle Upon Tyne, England, United Kingdom, United Kingdom
Alison Bell's Contact Details

Alison Bell work email

Alison Bell personal email

About Alison Bell

Highly experienced Senior Buyer with over 10 years in buying roles for a world renowned entertainment giant, Merlin Entertainments. Presently responsible for 30+ attraction stores making multi-category purchasing decisions with knowledge of differing consumer types per attraction brand. Skilled in: - Strategic product sourcing during determined buy calendar timeframes & for adhoc events- Branded product development across Merlin-owned brands- Global lead on product development for Peppa Pig that involves working directly with the licensor- In-store operational process roll out- Managing & motivating remote & diverse teams in the UK & USA- Understanding & learning differing computer stock systems

Alison Bell's Current Company Details
Merlin Entertainments

Merlin Entertainments

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Senior Buyer North America at Merlin Entertainments
poole, poole, united kingdom
Employees:
3060
Alison Bell Work Experience Details
  • Merlin Entertainments
    Senior Buyer North America
    Merlin Entertainments Jun 2018 - Present
    Remote Working (Newcastle Upon Tyne)
    Responsible for the sourcing and buying of retail products for 30+ attraction stores across North America. Brands include Madame Tussaud’s wax attractions; SEALIFE Centre aquariums; LEGOLAND Discovery Centers; and Peppa Pig World of Play attractions. Role includes product strategy & sourcing for differing consumers across each brands; supplier selection & relationship management; inbound logistics & customs management; Merlin product safety & factory compliance; remote management plus stock system support & training for retail management. From February 2020 now the global lead for all Peppa Pig bespoke product development & manufacture directly working with the license holderKey achievement: manage buy value in excess of $15 million USD at cost
  • Merlin Entertainments
    Us Midway Buyer
    Merlin Entertainments Mar 2012 - Jun 2018
    Winter Haven, Florida
    Manage the US team in the sourcing; buying; stock replenishment and logistics for our 14 midway attractions across the country. Provide systems support to an additional 7 attractions in the US and Canada.Key achievement: implemented the roll out of a two way reporting system for sales and stock across all attractions, the first for any region. This increased order efficiency; item management & reporting functionality
  • Merlin Entertainments
    Junior Buyer
    Merlin Entertainments Jan 2011 - Mar 2012
    Chessington, Uk
    Responsible for the full sourcing and buy for the following product categories: Clothing; Fashion Accessories (includes headwear, footwear, bags & jewellery); Stationery and Books; Ponchos; Media; and Tobacco Role takes on a global remit buying for the following attractions:Madame Tussauds worldwide; London Eye; Alton Towers Resort; Chessington World of Adventures Resort; Thorpe Park; Dungeons worldwide; Sea Life Centres worldwide; Warwick Castle; Blackpool Tower & Heide Park.Key achievement: improving the core branded apparel offering to all theme parks that increased average apparel margin from 40% to over 65%, plus increasing revenue by 25% annually
  • Merlin Entertainments Plc
    Buyers Admin Secondment
    Merlin Entertainments Plc Aug 2010 - Jan 2011
    Chessington, Uk
    Responsible for providing support to the Head of Buying and three Junior Buyers through sample management; buy sheet creation; building supplier relationships; and ensuring our paperwork was accurate and relevant. This position introduced me to buying and sparked my passion!
  • Merlin Entertainments Plc
    Hospitality Operations Team Leader
    Merlin Entertainments Plc Nov 2009 - Aug 2010
    London, Uk
    This was my fourth and final placement on the Merlin Entertainments Graduate Programme.Responsible for the daily operations of the Hospitality departments of the London Eye. This involved managing a team of hosts; setting up the daily schedule and bookings; leading the team briefings; cash handling; customer service and First Aid shifts. Managed any special bookings that took place either in capsule/s on the Eye; in the 4D cinema; or on one of our Riverboats on the Thames. These included Wedding; Corporate Events; Private parties and Brand PR event. Took the lead on planning; organising and running the Valentine's Day events during my time there.
  • Merlin Entertainments Plc
    Duty Manager
    Merlin Entertainments Plc Jul 2009 - Nov 2009
    Sea Life Centre In Brighton, Uk
    This was my third placement on the Merlin Entertainments Graduate Programme.Responsible for daily duty management of the SEA LIFE Centre in Brighton with a focus on the KPIs (key performance indicators) gathered from our guests. I manage the process and reported them back to the team so we could continue to grow and improve as an attraction giving our guests the best experience possible.
  • Merlin Entertainments Plc
    New Business Analyst
    Merlin Entertainments Plc Apr 2009 - Jul 2009
    Acton, London, Uk
    This was my second placement on the Merlin Entertainments Graduate Programme.Responsible for providing support and analysis to the New Site Search team in locating new regions / cities across the global that the company could focus on for new attractions. I worked with the Property Director learning about the different tenancy agreements.
  • Merlin Entertainments Plc
    Retail Assistant Manager
    Merlin Entertainments Plc Oct 2008 - Apr 2009
    Windsor, Uk
    This was my first placement on Merlin Entertainments Graduate Programme.Responsible for the daily operation of three stores in LEGOLAND which included team management; ensuring stock was delivered regularly from our warehouse operation; and achieving our daily SPH targets. Along with taking the lead on rolling out Glow carts for the fireworks nights.Once the theme park closed for the Winter my role was to work with my managers and peers on 2009 season strategy and store preparation.
  • Gateshead Council
    Administrator
    Gateshead Council Jul 2007 - Oct 2008
    Gateshead
    This role was post university. I was part of the Adult Education department working to ensure all paperwork and admin was completed for exam boards and government

Alison Bell Skills

Retail Merchandising New Business Development Retail Buying Visual Merchandising Brand Management Trade Shows Sourcing Store Management Brand Development Inventory Management Product Development P&l Management Merchandise Planning Market Planning Inventory Control Management Customer Service

Alison Bell Education Details

Frequently Asked Questions about Alison Bell

What company does Alison Bell work for?

Alison Bell works for Merlin Entertainments

What is Alison Bell's role at the current company?

Alison Bell's current role is Senior Buyer North America at Merlin Entertainments.

What is Alison Bell's email address?

Alison Bell's email address is al****@****ail.com

What schools did Alison Bell attend?

Alison Bell attended Sheffield Hallam University.

What are some of Alison Bell's interests?

Alison Bell has interest in Children, Economic Empowerment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.

What skills is Alison Bell known for?

Alison Bell has skills like Retail, Merchandising, New Business Development, Retail Buying, Visual Merchandising, Brand Management, Trade Shows, Sourcing, Store Management, Brand Development, Inventory Management, Product Development.

Who are Alison Bell's colleagues?

Alison Bell's colleagues are Unalom Keeratipoj, Max Ruthnum, Donneil Forchin, เปรมเนตร ศรีจักร์, Louise Patience, Dani -Lee, Joshua Morales.

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