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Strategic and analytical marketing professional with experience creating innovative and cohesive multichannel marketing strategies that effectively leverage digital and print media to deliver messaging to key targets. Collaborative, with demonstrated skills in interacting directly with pharmaceutical brand leads and communicating brand needs to internal stakeholders, to build comprehensive marketing strategies that speak to product strengths and drive growth for strategic imperatives.
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Account DirectorSnow Companies Llc Jan 2020 - PresentWilliamsburg, Virginia, Us• Drive client initiatives, develop brand strategies, and deliver on marketing tactics within rare disease, dermatology, oncology, and neurology; each with unique marketing brand objectives• Prepare and analyze reports to recognize trends and prepare appropriate recommendations or conclusions to assigned accounts• Executed and launched multichannel consumer experience strategies • Develop SOWs, execute marketing deliverables from pre-concept through OPDP submission•Evaluate and analyze targeted markets and strategies to identify potential consumers of products and/or services• Manage and track projects with both internal and external service teams to meet and exceed deadlines• Delivered account growth year over year
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Senior Account ManagerSnow Companies Llc Jun 2019 - Jan 2020Williamsburg, Virginia, Us• Drive client initiatives, develop brand strategies, and deliver on marketing tactics within rare disease, dermatology, oncology, and neurology; each with unique marketing brand objectives• Prepare and analyze reports to recognize trends and prepare appropriate recommendations or conclusions to assigned accounts• Executed and launched multichannel consumer experience strategies • Execute marketing deliverables from pre-concept through OPDP submission• Evaluate and analyze targeted markets and strategies to identify potential consumers of products and/or services• Manage and track projects with both internal and external service teams to meet and exceed deadlines
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Account ManagerSnow Companies Llc Feb 2018 - Jun 2019Williamsburg, Virginia, Us
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Store ManagerOakley Feb 2006 - Feb 2018Foothill Ranch, Ca, Us-Maintained budgets and sales forecast to ensure monthly and yearly sales goals were met-Analyze operational reports and performance data to identify opportunities to improve profitability -Managed a team of 25+ sales associates, including conducting performance reviews-Mentored and trained 6 team members into store manager roles-Led recruiting, hiring, onboarding of new hires within assigned area-Consistently increased bottom line results and sales performance year over year; number one sales increase in the East Region in 2016 -Have successfully been involved in the recruiting, training, and setup of new locations. -
Sports Information Student InternVirginia Commonwealth University Aug 2008 - Nov 2009Richmond, Va, Us-Wrote the feature game day articles for the VCU athletics website to drive event attendance -Wrote the VCU field hockey blog "Runnin' with the Rams", a blog covering; the outcomes of games, high points in the season, individual and team accomplishments and providing readers information on the teams travel and away trips-Filmed scout video during field hockey games-Worked game day operations for Men's soccer and used the program StatCrew to post live game updates to VCU Athletics website -
Development InternMake-A-Wish Foundation Of Greater Virginia May 2009 - Aug 2009Richmond, Va, Us-Assisted with the upkeep of chapter's constituents and donations in system database-Created brochure and started a E-newsletter to reach the chapter to drive donations-Presented social strategy as a new avenue for chapter growth-Planned and promoted fundraisers to raise funds for the chapter. -
Sales LeadPacific Sunwear Aug 2003 - Sep 2005Anaheim, Ca, UsI was in charge of opening procedures; counting the register, changing marketing, taking the deposit to the bank. I had to organize the sales floor, as well as the stock room/office. I had to maintain excellent verbal communication with managers, employees and customers.
Alison Bilbo Skills
Alison Bilbo Education Details
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Virginia Commonwealth UniversityMass Communication; Public Relations
Frequently Asked Questions about Alison Bilbo
What company does Alison Bilbo work for?
Alison Bilbo works for Snow Companies Llc
What is Alison Bilbo's role at the current company?
Alison Bilbo's current role is Account Director at Snow Companies LLC.
What is Alison Bilbo's email address?
Alison Bilbo's email address is ab****@****ley.com
What is Alison Bilbo's direct phone number?
Alison Bilbo's direct phone number is +180435*****
What schools did Alison Bilbo attend?
Alison Bilbo attended Virginia Commonwealth University.
What skills is Alison Bilbo known for?
Alison Bilbo has skills like Sales, Customer Service, Visual Merchandising, Retail Sales, Merchandising, Retail, Apparel, Management, Store Management, Social Media, Loss Prevention, Fashion.
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