Alison Bone Email & Phone Number

Supporting local marketing activity across 29 regional operating companies, providing strategic solutions and managing a team to deliver regional marketing across multiple digital channels and print media.

Cheltenham, England, United Kingdom

Cheltenham, Gloucestershire, United Kingdom

• Managing digital marketing including SEO, PPC, Google My Business, company websites, Google Analytics, social media and email marketing.• Supporting branches with marketing and promotional strategies and requirements.• Providing monthly reporting and analysis on the effectiveness of digital channels.• Responsible for planning and management of quarterly sales focused campaigns.• Writing engaging content for online/SEO and offline collateral.• Improved communication effectiveness as demonstrated through campaign response rates and engagement.• Event management.

• Creation of digital marketing communications strategy.• Managing redesign, build and content creation for new company website.• Commissioned and worked with external agency to develop a smartphone app.• Working alongside a news agency to provide a customised newsfeed and monthly client e-newsletter.• Creation of social media plan, community management and content, and editorial plan.• Monitoring and measurement of effectiveness over all key marketing channels• Brand insight• Client on-boarding - review and update of process

Working as a Freelance Marketing Manager, focusing on small businesses, adding value and expertise to enhance business growth, and maximize ROI. Working on projects and within companies offering solution based marketing knowledge to meet business objectives.

Cirencester, Gloucestershire, United Kingdom

(Contract) - Direct Marketing Agency• Key point of contact for clients.• Managing small team of account managers and executives.• Working with strategy and design teams to ensure collateral was delivered on brief.• Specialising in electronic direct mail.• Reporting metrics and success direct to clients.

Cheltenham

• Providing consultative support to group and international sales company stakeholders, to develop marketing plans to increase sales and awareness. • Developing and delivering global group and niche regional campaigns. Full campaign/project management to produce engaging and on-brand creative. • Supporting established and emerging markets with experienced marketing planning; from initial research, audience profiling and segmentation, competitor analysis to defining the unique proposition and strategy, choosing appropriate promotional activities, scheduling workflow, managing work, and implementing the plan and measurement activities.• I developed and implemented the highly successful worldwide launch of the Group Business Strategy in 13 languages. A communications campaign to engage all areas of the business, through a number of channels. Reporting directly to the CEO and Group Marketing Director and working with in-country marketing teams. • Extensive media experience in video production, direct marketing (email and print), multi-lingual product literature, annual reports, press releases, advertising, presentations and briefing documents, interactive media, website content, international exhibitions and events.• Editor of the Group magazine, an influential internal communications piece.• Mentored colleagues, managed project teams, scheduled work flow into marcomms team and forward planning for the department.

Cheltenham

• Account management of key clients – major international telecommunications companies including Motorola, Vodafone and T-Mobile.• Implemented and created marketing communications strategies; including website, press releases, engagement events and literature development.