Concept, design and execute weekly, monthly and yearly marketing initiatives including digital ads, social assets and email marketingDeliver quality art direction through photography, video, and design, and creatively lead productions delivering against said art direction; from pre-production to on-set leadership, and post-production deliveryDemonstrate project and budget management skills when planning productions and executing creative projects Direct, manage, and coordinate work with internal and external partners to deliver high-caliber work across project expectations Collaborate closely with agency owners/partners by offering creative solutions and ideas to problems, projects and assignments Build and cultivate strong relationships with clients and partners in the production and design industry including but not limited to teams from Ruffwear, Visit Bend, Dovetail Workwear, Sunday Afternoons Hats, Woolrich, and HandfulEdit, retouch and catalog images and video for post production Review project work for highest standards of quality, consistency, and successLead studio management including set up, tear down, prop and styling tools inventory

Worked with the founder to create an updated brand imageDesign and create all marketing materials including monthly newsletters, product catalogs, an updated press kit, in store graphics, POP and marketing collateral using Adobe InDesign, Photoshop and IllustratorRepresented Sikara & Co. by providing superior service to wholesale clients and retail customers to promote return businessManaged all large retail and wholesale accounts including Costco and the New York Asian Art MuseumEnsured the aesthetic and functional display of merchandise is appealing to the consumer to maximize salesManaged e-commerce site and social marketing campaigns

• Represented Sikara & Co. by providing superior service to wholesale clients and retail customers to promote return business • Managed all large retail and wholesale accounts including Costco and Asian Art Museum • Attended trade shows including New York and San Francisco International Gift Fairs generating over $15,000 in sales each event• Ensured the aesthetic and functional display of merchandise is appealing to the consumer to maximize sales• Achieved semi-annual goal of $90,000 in retail sales, allowing us to expand our retail presence to Boston, MA and Austin, TX• Managed e-commerce site and social marketing campaigns

Train and inspire new merchandise coordinators nationallyLead training key launches/initiatives for top clients including Apple, Burton, Keds, Hugo Boss, Silver Jeans Co., Miss Me and Rock RevivalPartner with clients to create seasonal merchandising initiatives then translate that information into comprehensive training materialsConduct interviews to ensure the highest level of talent is brought on per project and to maximize the number over visits covered in a regionCollaborate with Management to develop and analyze comprehensive Excel and PowerPoint recaps weekly and monthly for all clients totaling 40+ monthly and 15+ weekly recapsAnalyze data and provide results indicating areas of success and opportunity for the clients at the retail levelCaptained the 2011 Winston SF AIDS Walk team and raised $11,500 for the cause by hosting fundraising events and engaging the office through videos and weekly newsletters

• Collaborate with Account Training Managers to develop and analyze comprehensive Excel and PowerPoint recaps weekly and monthly for all clients• Analyze data and provide results indicating areas of success and opportunity for the clients at retail • Developed a new recapping template to streamline the way data is presented to clients • Continually coach Field Training Associates on how to access recap worthy photos across all brands

• Coach, train, and develop a team of 25 to ensure the customer receives outstanding service• Promoted from a 2.1 million dollar department to a 4.3 million dollar department in one year• Maintained an increase of over 5% for 8 months when the store was running decreases• Ensured the aesthetic and functional display of merchandise is appealing to the customer to maximize sales• Continuously conducted interviews to ensure top talent was strategically brought on • Coordinated and mentored highschool seniors and part of our Fashion Board program• Collaborated with the merchandising team to ensure that the customer receives the finest fit, quality, value and selection• Successfully planned, executed and commentated a Fall/Winter Fashion Show for Nordstrom’s 2007 Anniversary Sale which generated $25,000 in sales