Alison Breitenbach Email & Phone Number

• Successfully organize and lead in-person workshops, leveraging strong client relationships and effective communication strategies.• Create, manage and communicate content for quarterly retreats focused on women’s physical, mental, and emotional well-being. Responsible for marketing, branding and promotional plans.

Philadelphia, Pennsylvania, United States

• Develop and manage studio growth goals and objectives including operations, facility planning, event marketing and brand partnerships. • Build, collaborate, and align with brands including RedBull, Rag + Bone and Celsius to promote SoulCycle, increase customer loyalty and frequency of use. Showcase brand and talent at community events.• Create and produce team building events and wellness experiences for corporate partners including AIG, Deloitte, PWC and Boston Consulting engaging new riders and increase studio revenue. • Manage recruiting/hiring, training, and growth development for team of 15. Create individual development plans by providing training, feedback, and a roadmap for growth. • Maintain EOM retails report, EOM finance reports and P+L annually.

Philadelphia, Pennsylvania, United States

• Managed client relationships by creating monthly challenges and promotions including events to engage and retain clients. • Impacted revenue by developing sales plans, setting priorities, and liaising with the corporate team to consistently exceed goals. Forecasted and identified opportunities to grow retail business.

Rye, New York

-Assisted Studio Management team with daily studio operations and special projects. Supervised studio team to ensure all goals were met.-Responsible for leading team initiatives and optimizing rider experiences. -Responsible for training and onboarding new hires. Implemented programs to increase employee retention.

Greenwich, Connecticut, United States

-Provided high level customer service and relationship management to riders.-Worked as part of SoulCycle’s cohesive team to increase efficiencies and brand management.

New York, New York, United States

• B2B marketing and events for multiple New York based medical and wellness practices. Increased referrals rates by 12% in 18 months.• Researched, developed, planned, and coordinated online educational forums and events connecting doctors, patients, and hospitals to showcase technology and best practices. • Managed integrated communications and marketing outreach customized for individual practices• Effectively used Salesforce to track referrals, generate leads and maximize current clients.