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Experienced marketing leader with a diverse and comprehensive background in the healthcare industry. Areas that I excel at are strategic development, pushing boundaries to differentiate brands aligned to customer insights, removing barriers to successfully implement omnichannel campaigns, and ultimately exceeding key business objectives. My career focus has been on commercial brand marketing, the use of omnichannel engagement with the focus on digital channels, partnering with sales, and developing others marketing competencies.STRENGTHS:Strategic Thinker, Results Driven, Maximizer, Highly Collaborative, Organizational Change Agent, Learning Agility, Stakeholder Management, and Emotional Intelligence
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Marketing Director, RespiratoryBoehringer Ingelheim Apr 2024 - PresentIngelheim Am Rhein, Rhineland-Palatinate, DeNon-Personal Promotion for all Respiratory Brands to healthcare professional audience. Franchise lead for digital strategy and team execution across omni-channels with external vendors. Manage Website development, Search, social media, programmatic banners, and campaigns for 3rd Party deployment.• Change agent for solving multiyear challenge with Compendia Data Banks related to Electronic Health Systems • Provides thought leadership to three brand teams and cross functional teams regarding NPP channel and digital space • “First” mentality, first use of Crossix DIFA tool to measure HCP 3P impression performance• Supervise and coach three Associate Marketing Directors and one Campaign Marketer• Maintain budgets and timelines, ensuring resources are fully allocated -
Senior Associate Director, Marketing, RespiratoryBoehringer Ingelheim Jul 2021 - Mar 2024Ingelheim Am Rhein, Rhineland-Palatinate, DeNon-Personal Promotion for all Respiratory Brands to healthcare professional audience. Franchise lead for digital strategy and team execution across omni-channels with external vendors. Manage Website development, Search, social media, programmatic banners, and campaigns for 3rd Party deployment.• Change agent for solving multiyear challenge with Compendia Data Banks related to Electronic Health Systems • Provides thought leadership to three brand teams and cross functional teams regarding NPP channel and digital space • “First” mentality, first use of Crossix DIFA tool to measure HCP 3P impression performance• Supervise and coach two Campaign Marketers• Maintain budgets and timelines, ensuring resources are fully allocated -
Account Director, Campaign MarketingEpsilon Jul 2020 - Jun 2021Provide Digital Marketing Campaign Support to Boehringer Ingelheim. Epsilon is the leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.
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Associate Director, Marketing, DiabetesBoehringer Ingelheim Aug 2017 - Mar 2020Ingelheim Am Rhein, Rhineland-Palatinate, DeDigital strategic lead for BASAGLAR, a basal insulin, which generated over a billion in net sales in the last 12 months. Responsible for all Multi-Channel Engagement (MCE) and consumer marketing strategies. -
Insulin Delivery Systems Business Manager / Marketing ManagerRoche Apr 2007 - May 2017Switzerland 🇨🇭 , ChBusiness Manager: Strategic ownership of entire insulin pump business unit. Defined strategy and was accountable for team execution. Charged with achieving revenue goals and aligning organization to drive market growth for insulin pump portfolio. Met key performance indicators to reduce attrition to patient base.Marketing Manager: Held multiple strategic positions during this time to develop and execute strategy and tactics to accomplish Diabetes Care business plan objectives. This included strategic plans, pricing strategies, market positioning, sales plans, and implementation of the strategies. -
Physician Relations (Regional Sales) & Marketing ManagerCommunity Health Network Sep 2002 - Apr 2007Indianapolis, In, UsIntegrated healthcare system hybrid role with sales and marketing responsibilities. Led outside sales team to sell medical and healthcare services to physicians/staff & hospital personnel. Managed the Physician Relations department in charge of direct reports & overall prescription compliance.
Alison B. Skills
Alison B. Education Details
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Florida State UniversityMinor In Psychology
Frequently Asked Questions about Alison B.
What company does Alison B. work for?
Alison B. works for Boehringer Ingelheim
What is Alison B.'s role at the current company?
Alison B.'s current role is Director at Boehringer Ingelheim.
What is Alison B.'s email address?
Alison B.'s email address is no****@****ast.net
What is Alison B.'s direct phone number?
Alison B.'s direct phone number is (+49)-613*****
What schools did Alison B. attend?
Alison B. attended Florida State University.
What skills is Alison B. known for?
Alison B. has skills like Product Launches, Marketing Strategy, Hospitals, Marketing Communications, Healthcare, Strategic Planning, Marketing Management, Event Planning, Budget Management, Medical Devices, Customer Relations, Product Launch.
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