Alison B.

Alison B. Email and Phone Number

Director at Boehringer Ingelheim @ Boehringer Ingelheim
Alison B.'s Location
Greater Indianapolis, United States, United States
Alison B.'s Contact Details

Alison B. personal email

Alison B. phone numbers

About Alison B.

Experienced marketing leader with a diverse and comprehensive background in the healthcare industry. Areas that I excel at are strategic development, pushing boundaries to differentiate brands aligned to customer insights, removing barriers to successfully implement omnichannel campaigns, and ultimately exceeding key business objectives. My career focus has been on commercial brand marketing, the use of omnichannel engagement with the focus on digital channels, partnering with sales, and developing others marketing competencies.STRENGTHS:Strategic Thinker, Results Driven, Maximizer, Highly Collaborative, Organizational Change Agent, Learning Agility, Stakeholder Management, and Emotional Intelligence

Alison B.'s Current Company Details
Boehringer Ingelheim

Boehringer Ingelheim

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Director at Boehringer Ingelheim
Alison B. Work Experience Details
  • Boehringer Ingelheim
    Marketing Director, Respiratory
    Boehringer Ingelheim Apr 2024 - Present
    Ingelheim Am Rhein, Rhineland-Palatinate, De
    Non-Personal Promotion for all Respiratory Brands to healthcare professional audience. Franchise lead for digital strategy and team execution across omni-channels with external vendors. Manage Website development, Search, social media, programmatic banners, and campaigns for 3rd Party deployment.• Change agent for solving multiyear challenge with Compendia Data Banks related to Electronic Health Systems • Provides thought leadership to three brand teams and cross functional teams regarding NPP channel and digital space • “First” mentality, first use of Crossix DIFA tool to measure HCP 3P impression performance• Supervise and coach three Associate Marketing Directors and one Campaign Marketer• Maintain budgets and timelines, ensuring resources are fully allocated
  • Boehringer Ingelheim
    Senior Associate Director, Marketing, Respiratory
    Boehringer Ingelheim Jul 2021 - Mar 2024
    Ingelheim Am Rhein, Rhineland-Palatinate, De
    Non-Personal Promotion for all Respiratory Brands to healthcare professional audience. Franchise lead for digital strategy and team execution across omni-channels with external vendors. Manage Website development, Search, social media, programmatic banners, and campaigns for 3rd Party deployment.• Change agent for solving multiyear challenge with Compendia Data Banks related to Electronic Health Systems • Provides thought leadership to three brand teams and cross functional teams regarding NPP channel and digital space • “First” mentality, first use of Crossix DIFA tool to measure HCP 3P impression performance• Supervise and coach two Campaign Marketers• Maintain budgets and timelines, ensuring resources are fully allocated
  • Epsilon
    Account Director, Campaign Marketing
    Epsilon Jul 2020 - Jun 2021
    Provide Digital Marketing Campaign Support to Boehringer Ingelheim. Epsilon is the leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.
  • Boehringer Ingelheim
    Associate Director, Marketing, Diabetes
    Boehringer Ingelheim Aug 2017 - Mar 2020
    Ingelheim Am Rhein, Rhineland-Palatinate, De
    Digital strategic lead for BASAGLAR, a basal insulin, which generated over a billion in net sales in the last 12 months. Responsible for all Multi-Channel Engagement (MCE) and consumer marketing strategies.
  • Roche
    Insulin Delivery Systems Business Manager / Marketing Manager
    Roche Apr 2007 - May 2017
    Switzerland 🇨🇭 , Ch
    Business Manager: Strategic ownership of entire insulin pump business unit. Defined strategy and was accountable for team execution. Charged with achieving revenue goals and aligning organization to drive market growth for insulin pump portfolio. Met key performance indicators to reduce attrition to patient base.Marketing Manager: Held multiple strategic positions during this time to develop and execute strategy and tactics to accomplish Diabetes Care business plan objectives. This included strategic plans, pricing strategies, market positioning, sales plans, and implementation of the strategies.
  • Community Health Network
    Physician Relations (Regional Sales) & Marketing Manager
    Community Health Network Sep 2002 - Apr 2007
    Indianapolis, In, Us
    Integrated healthcare system hybrid role with sales and marketing responsibilities. Led outside sales team to sell medical and healthcare services to physicians/staff & hospital personnel. Managed the Physician Relations department in charge of direct reports & overall prescription compliance.

Alison B. Skills

Product Launches Marketing Strategy Hospitals Marketing Communications Healthcare Strategic Planning Marketing Management Event Planning Budget Management Medical Devices Customer Relations Product Launch Cross Functional Team Leadership Marketing Account Management Leadership Strategy Management Business Development Pharmaceutical Industry Pharmaceutical Sales Sales Effectiveness Sales Operations Sales Managed Care Diabetes

Alison B. Education Details

  • Florida State University
    Florida State University
    Minor In Psychology

Frequently Asked Questions about Alison B.

What company does Alison B. work for?

Alison B. works for Boehringer Ingelheim

What is Alison B.'s role at the current company?

Alison B.'s current role is Director at Boehringer Ingelheim.

What is Alison B.'s email address?

Alison B.'s email address is no****@****ast.net

What is Alison B.'s direct phone number?

Alison B.'s direct phone number is (+49)-613*****

What schools did Alison B. attend?

Alison B. attended Florida State University.

What skills is Alison B. known for?

Alison B. has skills like Product Launches, Marketing Strategy, Hospitals, Marketing Communications, Healthcare, Strategic Planning, Marketing Management, Event Planning, Budget Management, Medical Devices, Customer Relations, Product Launch.

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