Alison B. Email & Phone Number

Ingelheim Am Rhein, Rhineland-Palatinate, De

Non-Personal Promotion for all Respiratory Brands to healthcare professional audience. Franchise lead for digital strategy and team execution across omni-channels with external vendors. Manage Website development, Search, social media, programmatic banners, and campaigns for 3rd Party deployment.• Change agent for solving multiyear challenge with Compendia Data Banks related to Electronic Health Systems • Provides thought leadership to three brand teams and cross functional teams regarding NPP channel and digital space • “First” mentality, first use of Crossix DIFA tool to measure HCP 3P impression performance• Supervise and coach three Associate Marketing Directors and one Campaign Marketer• Maintain budgets and timelines, ensuring resources are fully allocated

Ingelheim Am Rhein, Rhineland-Palatinate, De

Non-Personal Promotion for all Respiratory Brands to healthcare professional audience. Franchise lead for digital strategy and team execution across omni-channels with external vendors. Manage Website development, Search, social media, programmatic banners, and campaigns for 3rd Party deployment.• Change agent for solving multiyear challenge with Compendia Data Banks related to Electronic Health Systems • Provides thought leadership to three brand teams and cross functional teams regarding NPP channel and digital space • “First” mentality, first use of Crossix DIFA tool to measure HCP 3P impression performance• Supervise and coach two Campaign Marketers• Maintain budgets and timelines, ensuring resources are fully allocated

Provide Digital Marketing Campaign Support to Boehringer Ingelheim. Epsilon is the leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Digital strategic lead for BASAGLAR, a basal insulin, which generated over a billion in net sales in the last 12 months. Responsible for all Multi-Channel Engagement (MCE) and consumer marketing strategies.

Switzerland 🇨🇭 , Ch

Business Manager: Strategic ownership of entire insulin pump business unit. Defined strategy and was accountable for team execution. Charged with achieving revenue goals and aligning organization to drive market growth for insulin pump portfolio. Met key performance indicators to reduce attrition to patient base.Marketing Manager: Held multiple strategic positions during this time to develop and execute strategy and tactics to accomplish Diabetes Care business plan objectives. This included strategic plans, pricing strategies, market positioning, sales plans, and implementation of the strategies.

Indianapolis, In, Us

Integrated healthcare system hybrid role with sales and marketing responsibilities. Led outside sales team to sell medical and healthcare services to physicians/staff & hospital personnel. Managed the Physician Relations department in charge of direct reports & overall prescription compliance.