Alison Burnell Email & Phone Number

Denver, CO, US

San Diego, CA, US

• Conceptualize, render, iterate, and implement responsive, on-brand email campaigns optimized to drive engagement, increase open and click rates, and convert customers
• Collaborate with copywriters, strategists, and developers to build robust retention strategies across a wide array of B2C Shopify brands, including KISS Nails, Cay Skin, Ingrid + Isabel, Danrie, and Cloth and Paper
• Spearhead development of internal and client brand direction, contributing to several 10mm brands' growth to 50mm+
• Wireframe and prototype responsive landing pages that funnel customers through email, SMS, loyalty, subscription, and tech stack optimizations
• Establish and implement best practices for internal asset organization, file management, responsive techniques, and document design processes

Denver, Colorado, US

• Crafted and applied emotive, authentic narratives across all digital and print marketing touchpoints (i.e. Amazon and Shopify storefronts, email flows and campaigns, digital ads, social content, sales and investment.
• Directed simultaneous creative initiatives by establishing workflows, developing best practices, and providing direction, feedback, training, and analytic reports to in-house creatives, contractors, and agency partners
• Demonstrated ability to see product design and web development projects through from conception, ideation, and prototyping to launch
• Realized brand’s visual direction by creating shot lists, coordinating and styling photoshoots, and editing photography in post
• Drove $350,000 in email and SMS marketing revenue in one year by establishing a promotional calendar, building and monitoring flows, developing A/B tests, writing copy, designing campaigns, and coordinating deadlines.

Denver, Colorado, US

Shelby Township, US

• Mentored 15 college students developing exterior painting businesses across Colorado, generating $350,000 in revenue
• Gathered 3,600 leads, scheduled over 400 preliminary meetings, conducted 165 final interviews, and ultimately hired 35 students
• Trained 20 students in marketing strategy, employee recruitment, project estimation, sales presentations, and painting production
• Oversaw sales and marketing efforts, including performance optimization through field advising, production and profit margin analyzation, and filing payrolls

Shelby Township, US

• Established an exterior painting business grossing $105,000 in revenue over 6 months while hiring, training, and managing 16 employees
• Managed a top-10 branch in the country while earning the 2018 Michigan Rookie Manager of the Year Award
• Yielded 250+ leads while organizing and implementing a marketing strategy via canvassing, distributing fliers, and social media marketing
• Strategically developed strong customer relationships by scheduling and conducting 156 estimate presentations with clients, providing top quality service to 56 customers

Ann Arbor, Michigan, US

• Elevated the Michigan brand experience through inventive athletics design while abiding by brand guidelines
• Provided extensive design support to thirty-one varsity athletic programs (i.e. posters, event programs, web graphics, brochures, infographics, photo manipulation, fan giveaways, apparel)
• Collaborated across departments within Michigan Athletics to produce print and digital collateral while meeting aggressive deadlines

Bachelor’S Degree, Design And Applied Arts

Education record