Alison Burnside

Alison Burnside Email and Phone Number

B2B copywriter| Content marketing | Copy-editor| Fiction copy-editor| Fiction author @
Alison Burnside's Location
Tonbridge, England, United Kingdom, United Kingdom
Alison Burnside's Contact Details

Alison Burnside personal email

About Alison Burnside

I help businesses to grow by connecting with customers through web, blog and social media content that generates measurable results. Based in Kent, near London. Email: alisonkburnside@googlemail.comIf you’re running a business, you might find it a challenge to give your written content the attention it deserves. Perhaps you don’t have the marketing skills in-house yet, but you don’t want to miss out on the opportunities that come from an engaging digital presence. I enjoy collaborating, finding out what makes a business and its customers tick, I like to become one of the team – and above all I like to achieve results and help businesses towards success. CONTENT AUDIT & PLANNINGWhat’s working for you, and what’s not? What are your competitors doing that you’re not? What are your goals, and how can content marketing help you reach them?CONTENT STRATEGYWho to target and how can you engage with them through your content? I’ll define your key messages, themes, positioning, identify your challenges and how best to overcome them.CONTENT WRITINGBy engaging your customers with copy that’s relevant and interesting on social media, blogs and your website I’ll help to build brand affinity and motivate prospects to do business with you. SPECIALITIES Contenting marketing and copywriting for SMEs, copy-editing, internal communications, press releases, newsletters, email marketing, CVs and LinkedIn. SECTORSI started out in client-side marketing in education, FMCG, communications and retail. As a freelancer, I’ve tended to specialise in B2B with clients in digital, business services and consultancy. I work with local emerging SMEs through to global multinationals and adapt my services accordingly. I’ve also worked on consumer-facing brands; mainly in education with the odd airline and charity too. If you’d like to talk about how I might be able to help your business, I’d be delighted to hear from you. Please email me at alisonkburnside@googlemail.com.

Alison Burnside's Current Company Details
Self-employed

Self-Employed

B2B copywriter| Content marketing | Copy-editor| Fiction copy-editor| Fiction author
Alison Burnside Work Experience Details
  • Self-Employed
    Freelance Copywriter And Copyeditor
    Self-Employed Jul 2008 - Present
    Kent
  • Freelance
    Copywriter, Copyeditor, Marketer And Author
    Freelance Jan 2008 - Aug 2018
    Kent
    Calling in a professional copywriter is the perfect solution if you lack the time, or confidence, to make your communication materials show your business in the best possible light, and get results too. I can initiate copy from a few bullet points or thoughts in your head, or work from existing copy and sculpt it into shape.Here are some of the materials I write:- Website copy - including SEO- Press releases, editorial and advertorials- Direct mail/emarketing- Brochures- Newsletters- Blogs- Social media- Technical information- College and school prospectuses- Annual reports- Style guidelines- Staff recruitment advertising- Standard letters- Packaging- Sales presenters and Powerpoint presentations- Ghost writing for business cases, proposals and briefing documentsI produce clear, readable and creative copy written in a style tailored to your audience and medium. Sales messages are delivered with maximum impact.As well as the practicalities of good copy the technicalities are just as important. That's why I check for a consistent tone of voice, tense and look after the details, from capitalisation to spelling, grammar and punctuation.
  • West Kent College
    Head Of Marketing
    West Kent College Nov 2003 - Dec 2007
    - Management of marketing department, graphic design and reprographics.- Writing and editing copy for student and staff recruitment literature. This included the prospectus, website, leaflets, advertisements, press releases, editorial and the staff newsletter.- Developed and introduced a fresh new corporate identity and integrated communications including a new logo and visual guidelines.- Introduced a targeted marketing strategy for all of the College’s key markets; businesses, school leavers, adults, professionals and international students. - Developed existing and new tactical activities for student recruitment; PR/media relations, website, advertising, event management, market research, literature and development of creative campaigns.- Introduced measurement of marketing activities to evaluate outcomes.- Production and delivery of internal and external communications plans for Campus 21 – a £65m redevelopment of the campus.
  • G Costa & Co Ltd
    Brand Manager
    G Costa & Co Ltd Jan 2002 - Oct 2003
    - Champion for flagship pan-Oriental food brand: Blue Dragon.- Preparation and implementation of marketing plan to drive brand sales through PR/media relations, new product development, re-packaging, re-launch of website, press and TV campaign and in-store promotions including 3rd party activities.- Writing copy for packaging, press releases, website and sales presentations for Account Managers.- Monitoring and communication of brand, market and competitor data.- Drive and work with National Account Managers, Trade Marketing Manager and Field Sales Force to obtain new listings, increase distribution levels and influence range reviews.
  • Royal Mail
    Advertising Manager
    Royal Mail Sep 2000 - Dec 2001
    - Delivery of above the line consumer campaign across a varied media mix, including TV, cinema, press, outdoor and radio. - Writing business cases and inspiring media and creative briefs. - Managing media selection and buying through agencies as well as the creative process and research to track the effectiveness of campaigns. - Received Media Effectiveness Award for Best Use of Radio 2001.- Implementation of an in-store sales promotion across 50k stamp retailers to increase sales of 1st Class stamps. - Management of £16m marketing budget.

Alison Burnside Skills

Public Relations Marketing Communications Social Media Digital Marketing Copywriting Advertising Integrated Marketing Seo Direct Mail Creative Writing Press Releases Newsletters

Frequently Asked Questions about Alison Burnside

What company does Alison Burnside work for?

Alison Burnside works for Self-Employed

What is Alison Burnside's role at the current company?

Alison Burnside's current role is B2B copywriter| Content marketing | Copy-editor| Fiction copy-editor| Fiction author.

What is Alison Burnside's email address?

Alison Burnside's email address is al****@****aol.com

What schools did Alison Burnside attend?

Alison Burnside attended Falmouth University, Bournemouth University, South Kent College, University Of Kent, University College Falmouth, University College Falmouth, University College Falmouth.

What are some of Alison Burnside's interests?

Alison Burnside has interest in Creative Writing, Yoga, Jewellery Making, Reading.

What skills is Alison Burnside known for?

Alison Burnside has skills like Public Relations, Marketing Communications, Social Media, Digital Marketing, Copywriting, Advertising, Integrated Marketing, Seo, Direct Mail, Creative Writing, Press Releases, Newsletters.

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