Alison Sinclair Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Victoria, Australia

• Originally appointed as National Marketing Manager, Partnership Distribution to build a new marketing function, I progressed to leading the new function and overseeing campaign management for the retail insurance.
• As National Manager, Partnership Distribution, I created AIA Australia’s first white label direct life insurance product construct by onboarding and creating a unique proposition for a key partner;
• As National Manager, Marketing & Campaigns, Retail Insurance, I led delivery of the first direct integrated AIA Vitality proposition through a key partner, the first to go to consumers, rather than the retail.
• Co-developed marketing campaigns with a key partner to launch a white label life insurance proposition to market, ensuring all marketing met brand guidelines from both organisations.

Melbourne, Australia

• With AIA Australia looking to diversify its partnership beyond the banking sector, I was appointed to oversee ground-up build of partnerships with non-bank partners. Taking on strategy and execution for campaign.
• Mobilised a new-to-company function capable of delivering non-bank partnerships in addition to delivering a new white label proposition and GTM strategy in just five months;
• Developed and launched the first ‘off the shelf’ direct life insurance proposition with a framework for a new commercial commission structure;
• Built a BAU call centre and campaign operating procedures from the ground up, leading the end-to-end process from strategy through to operationalisation.

Sydney, Australia

• Tasked with raising awareness of the value the organisation can deliver to members beyond a qualification, I developed and implemented marketing strategies for the Member Benefits Affinity program portfolio and.
• Grew the Member Benefits Affinity program portfolio with key partners in the financial services sector;
• Increased conversion rates on direct Affinity campaigns by segmenting member data and creating a resting strategy to reduce data fatigue;
• Enhanced the CPD products and services’ digital presence by launching the first search engine marketing strategy and social media test and learn plan.

Sydney, Australia

Singapore

Sydney, Australia

Mini Mba, Brand Management

Mini Mba, Marketing, A

Bachelor Of Arts, Bachelor Of Commerce

Hsc