Alison Callender Email & Phone Number

London, United Kingdom

Responsible for national sales activities for 51 properties (24,000 beds) and new business generation to maximise income.Responsibilities included:• Actively sourcing new clients/partnerships and supporting existing business, holding regular review meetings with existing clients/partners to deliver on the agreed sales plan.• Maintain profitability, increasing occupancy and maximising residences occupancy to meet and exceed targets (core and summer business)• Contribute to the generation of company-wide, marketing plans in conjunction with the Marketing team. Leading internal sales/marketing meetings to standardise sales and plans and reporting across the organisation to further enhance sales performance and drive income growth.• Manage international agents and assist with international student marketing campaigns.• Organising and attending/managing attendance at industry exhibitions in the UK and overseas.• Manage and maintain accurate agreements (contracts) across the organisation, liaising with solicitors.• Manage and report sales pipeline as may be required (summer & core)• Provide research for, and input into, annual price setting process• Standardise and manage mystery shopping activities and feedback sessionsKey Achievements:• Creating and training a new team of Business Development Managers to obtain new business.• Exceeded Summer Income Targets in all Regions.• Devising a sales training program and procedure, rolling out to all sites to provide staff with key skills and ensure consistency across the portfolio.• Implementing dynamic pricing company wide, maximising revenue opportunities.

London, United Kingdom

Responsible for generating new business for the London residences, helping to exceed targets for the core and summer letting periods. Responsibilities include:• Actively sourcing new clients and supporting existing business.• Driving a local sales and marketing plan to generate new opportunities and promote Liberty Living.• Building relationships/working with Universities, independent schools in London and overseas (Language/Business/Law) and brokers.• Co-ordination of contractual agreements, leases and nominations.• Working with teams to ensure a high standard of customer service is provided.• Forecasting sales and projecting income budgets in conjunction with the General Managers.Key Achievements:• 100% occupancy for the Core Period.• Exceeding all Summer Targets within the London region, resulting in an increase against projected income.• Securing new nomination and lease agreements with Educational Institutions. • Developing a CRM System to record and respond to sales enquiries, and rolled out to all sites. Enhancing the overall customer journey and an increase in booking conversions.

Bedford

Liberty Living's portfolio enables students to study in central locations in fully-equipped accommodation at properties all across the UK. I managed a 517 bed property in Bedford, working in conjunction with the University of Bedfordshire.Key Responsibilities Include:• Maintaining 100% occupancy levels • Delivery of consistently high levels of customer service• Staff management and development, including recruitment• Maintaining zero debt levels • Complying with H&S legislation and ANUK code of standards• Maintaining effective working relationships with educational partners• Financial management and budgetary control• Developing relationships with language schools and creating summer revenue • Submittal & execution of a planned Summer Maintenance Program

Bedford

Bedford