- Proactively seek out licensing opportunities with existing and prospective entertainment partners- Work with cross-functional team to negotiate licensing deals on behalf of Mattel- Develop collaborative relationships with key stakeholders- Position Mattel as a preferred licensing partner

- Acted as strategic liaison between global brand teams and internal agency team- Partnered with cross-functional teams to create global TVC's, YouTube content, sizzles and other branded assets- Worked to optimize efficiencies in creative development and production

- Managed the Disney Princess and Frozen large doll portfolio, as well as expansion into new Disney brands and product categories- Developed portfolio and product strategies that aligned with content to support overall company, licensor and brand objectives- Led global product development and marketing communications, including TVC’s, digital media, PR, etc.- Collaborated with cross-functional team to develop and promote the line (product design, development, engineering, packaging, planning, licensing, sales, retail marketing, public relations)- Maintained relationship with Disney Consumer Products team and managed key development milestones

- Led the global broadcast strategy and development for Mattel girls' toy brands: Barbie, Monster High, Polly Pocket, Little Mommy and Mia & Me- Managed client relationships by partnering with the global brand team, marketing communications, product design/development, consumer insights, standards & practices and other client teams- Handled agency and client communication for all aspects of creative development, production and post-production

- Responsible for marketing and product development of Barbie dolls and accessories. Specific areas of focus: entertainment, fashion/beauty, innovation and core friends/family.- Translated brand strategy into product portfolio and marketing communications to maximize financial growth and meet profit targets- Worked effectively with cross-functional team- Collaborated with global subsidiaries to address worldwide needs- Worked with sales team and retail customers. Presented marketing strategies and toy concepts in large line reviews and toy fairs, as well as in smaller meetings with top retail customers.- Partnered with consumer insights team to understand the target audience and tailor products and marketing communications accordingly (i.e. packaging, TV commercials, promotions, etc.)

- Managed marketing and product development of children's educational and entertainment software, both licensed and internal IP

- Managed consumer advertising for regional accounts in the healthcare, auto care, QSR and real estate industries

- Managed account-specific consumer marketing for Gatorade

- Managed trade marketing for Keebler and Kellogg's