Alison Caston

Alison Caston Email and Phone Number

Head of Digital Marketing (eCommerce and Performance) @ Funlab Pty Ltd
Kew, VIC, AU
Alison Caston's Location
Melbourne, Victoria, Australia, Australia
Alison Caston's Contact Details

Alison Caston personal email

n/a
About Alison Caston

Digital marketing professional. Passionate about online behaviours and user experience. Excited by engaging content, seamless customer journeys and data-driven approaches.

Alison Caston's Current Company Details
Funlab Pty Ltd

Funlab Pty Ltd

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Head of Digital Marketing (eCommerce and Performance)
Kew, VIC, AU
Website:
fun-lab.com
Employees:
703
Alison Caston Work Experience Details
  • Funlab Pty Ltd
    Head Of Digital Marketing (Ecommerce And Performance)
    Funlab Pty Ltd
    Kew, Vic, Au
    View
  • Funlab Pty Ltd
    Head Of Guest Acquisition
    Funlab Pty Ltd Jul 2023 - Present
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  • Funlab Pty Ltd
    Group Manager - Guest Acquisition
    Funlab Pty Ltd Dec 2021 - Jul 2023
    View
  • Funlab Pty Ltd
    Digital Marketing Manager
    Funlab Pty Ltd Jul 2020 - Feb 2022
    Abbotsford, Victoria, Australia
    View
  • Funlab Pty Ltd
    Social Media & Digital Content Manager
    Funlab Pty Ltd Jun 2016 - Jul 2020
    Melbourne, Australia
    View
  • Alcohol And Drug Foundation
    Digital Marketing Coordinator
    Alcohol And Drug Foundation Oct 2014 - Jun 2016
    Melbourne, Australia
    Coordinate digital promotions, advertising, web and eDM marketing campaignsCoordinate major campaigns including new fundraising, awareness-raising, social marketing, events and sponsorship activity.Implement Search Engine Marketing on all websites including SEO and PPCReport, analyse and forecast online activitySupport activity for Value and Brand projects
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  • Alcohol And Drug Foundation
    Marketing And Communications Officer
    Alcohol And Drug Foundation Jun 2013 - Sep 2014
    Melbourne Area, Australia
    Coordinate, plan & implement IMC scheduleManage social media platformsCross promote all business units via various organisational channelsAssist in coordinating campaign advertising, forecasts, bookings & budgetsManage various organisational e-newslettersInternal communications; staff newsletter & intranetAssist in developing key marketing tools; broshures, posters, e-newslettersMonitoring and reporting campaigns
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  • Mwc Media
    Account Coordinator
    Mwc Media May 2012 - May 2013
    Prahran
    Coordinated various accounts and campaignsCollating media listsLiaising with fundraisers, sponsors and ambassadorsEvent managementPitching stories to mediaSocial media coordinatorInitiating PR stuntsMonitoring media coverage Populating websitesCreative/strategic input into media campaigns Lobbied TVC’s to television & radio networks
  • Goldeneye Media
    Media Relations Assistant
    Goldeneye Media Jan 2012 - May 2012
    1/171 Domain Road, South Yarra, Victoria Australia 3141
    Editorials for The Weekly Review Assist in the regular production of online marketing videos Social Media Correspondent Data EntryEvent Management
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Alison Caston Skills

Social Media Public Relations Marketing Media Relations Digital Marketing Marketing Communications Event Management Social Media Marketing Advertising Copywriting Digital Media Media Planning Content Strategy Strategic Communications Editing New Media Television

Alison Caston Education Details

Frequently Asked Questions about Alison Caston

What company does Alison Caston work for?

Alison Caston works for Funlab Pty Ltd

What is Alison Caston's role at the current company?

Alison Caston's current role is Head of Digital Marketing (eCommerce and Performance).

What is Alison Caston's email address?

Alison Caston's email address is al****@****.org.au

What schools did Alison Caston attend?

Alison Caston attended Marketing Week Mini Mba With Mark Ritson, Adschool Australia, Monash University, Cim | The Chartered Institute Of Marketing, Luther College, Melbourne.

What are some of Alison Caston's interests?

Alison Caston has interest in Networking, Social Media, Fitness, Tennis, Health, Travel, Gym.

What skills is Alison Caston known for?

Alison Caston has skills like Social Media, Public Relations, Marketing, Media Relations, Digital Marketing, Marketing Communications, Event Management, Social Media Marketing, Advertising, Copywriting, Digital Media, Media Planning.

Who are Alison Caston's colleagues?

Alison Caston's colleagues are Nicole Hamilton, Amelia Kilby, Stella Edmondston, Joey Tan, Alex Boni-Finch, Jesse Sainsbury, Nicholas Hartigan.

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