Alison Chen Email & Phone Number

Auckland, New Zealand

• Liaise with model owners and work collaboratively with various teams to understand and challenge the model and the follow of end-to-end information through the model to an output. Ensure the validation scope is adequate. • Conduct validation and peer review activities in accordance with the validation standard. Ensure the diagnostics and quantitative analysis in validation is sufficient, the model methodology and results are challenged appropriately, testing evidence are well documented and ensure validation report is written at a high standard.

Auckland, New Zealand

Perform model diagnostic and quantitative analysis for pan-bank models and tools;Support the model stakeholders to evaluate model risk and facilitate appropriate actions to address the risk.

Auckland, New Zealand

Return on Marketing InvestmentLecturing and running workshop for Return on Marketing Investment course under the Master of Analytics program partnered with Singapore PSB Academy;Lecturing and running workshop, in-person tutorial for Return on Marketing Investment course under the Master of Analytics program for internal and distance students on Auckland campus.

Auckland, New Zealand

Modelling the diffusion process of related innovation adopted by multiple actors; Evaluating the model fitness of exisiting models in new environment and proposing model improvement; Researching on behavioural shifts of adopters as the result of this type of innovation diffusion; Solid knowledge base for marketing theories;Excellent quantitative analytic and data science skills (SPSS/SAS/SQL/R);Expert at return on marketing investment analysis.

Auckland, New Zealand

Have been involved with: Return on marketing investment -- 700- level paper of the Master of Analytics program (Auckland campus & Singapore PSB academy)Co-lecturing, leading on-campus workshops, assisting in marking and assignments reviewing for the offerings of 156.762 Return on marketing investment since 2019Customer Intelligence -- 300- level paper of the Bachelor of Commerce (Auckland campus)Providing teaching support, leading on-campus workshops and offering guest lecture on topic of “Logistic regression” in 2019-2020Maintain online learning resource – Stream website for 156.762 Return on Marketing Investment;Liase and support AHOS and other academic staff in relation to School activities and requirements to benefit teaching outcomes.

Chengdu

Perform risk assessment for personal loan and residential mortgage;Perform due diligence and stress testing for SME credit granting;Lead a team up to five on two consumer financing projects and one mortgage project; Provide financial consultancy for listed companies in aspect of financing, cash management and cross-border M&A.

Design and implement a card promotion campaign for college students;Perform credit card application screening.

Doctor Of Philosophy - Phd, Marketing

Ms Marketing, Marketing Research

Bachelor Of Science, International Economy And Trade