Alison Coffey Email and Phone Number

Managed and executed strategic marketing plan for TRP/TOLA region with end-to- end ownership• Executed and delivered 15+ in-person and virtual events resulting in $500,000+ of pipeline influence and 2,000+ leads, quarterly• Collaborated and worked cross-functionally with sales/channel/technical manufacturing teams to build company brand/reach, establish and nature pipeline, and deliver ROI by executing world class events and thought leadership• Designed, wrote, and distributed… Show more Managed and executed strategic marketing plan for TRP/TOLA region with end-to- end ownership• Executed and delivered 15+ in-person and virtual events resulting in $500,000+ of pipeline influence and 2,000+ leads, quarterly• Collaborated and worked cross-functionally with sales/channel/technical manufacturing teams to build company brand/reach, establish and nature pipeline, and deliver ROI by executing world class events and thought leadership• Designed, wrote, and distributed support materials and invitations for regional marketing campaigns• Managed and natured pre/post event leads and contacts utilizing Salesforce Show less

• Created, implemented, and executed marketing strategy focused on localization for Americas for B2B/B2C channels while supporting offshore and international teams to promote growth and pipeline for hardware and SaaS solution for start-up• Designed, wrote, and executed marketing campaigns utilizing Canva and MailChimp to drive brand awareness and increase sales• Developed, implemented and maintained marketing campaign calendars and initiatives for major eCommerce partners including:… Show more • Created, implemented, and executed marketing strategy focused on localization for Americas for B2B/B2C channels while supporting offshore and international teams to promote growth and pipeline for hardware and SaaS solution for start-up• Designed, wrote, and executed marketing campaigns utilizing Canva and MailChimp to drive brand awareness and increase sales• Developed, implemented and maintained marketing campaign calendars and initiatives for major eCommerce partners including: Amazon, Home Depot, Shopify and Wal-Mart• Provided creative art direction and organization for domestic trade shows and developed communication strategy, overall look and feel, booth design, media buying and supporting graphics Show less

• Led and developed multiple departments, brands and employees throughout the organization including: Digital Media, Public Relations, Web Development and Design, Social Media, Graphic Design, Product Marketing, Advertising and Marketing Communications • Led product launches for 50+ products a year, providing strategic direction, support materials, public relations and web support, creative and internal/external communications and more• Planned, executed a budgeted annual international… Show more • Led and developed multiple departments, brands and employees throughout the organization including: Digital Media, Public Relations, Web Development and Design, Social Media, Graphic Design, Product Marketing, Advertising and Marketing Communications • Led product launches for 50+ products a year, providing strategic direction, support materials, public relations and web support, creative and internal/external communications and more• Planned, executed a budgeted annual international partner event for 165+ attendees from 38 states and 15 countries• Led public relations efforts by constructing and distributing 15+ press releases featured in over 25 industry publications nationwide• Led website refresh project by managing cross functional teams, building and creating new content, overseeing all creative and implementing testing scripts to ensure functionality and usability of site• Developed and implemented international digital and print advertising strategy in 5 separate vertical markets • Led, oversaw and developed creative, copy and printing of 15+ company catalogs and 35+ sell sheets• Acted as art director and provided final approval for all advertising and content creation including: national advertising campaigns, webinars, white papers, case studies, dealer ads, internal support materials and trade show events• Created and implemented social media strategy for national conventions, trade shows and day to day business activities• Provided creative art direction for foreign and domestic trade shows and developed communication strategy, overall look and feel, booth design, media buying and supporting graphics • Developed, oversaw and created company communications and emails utilizing iContent, distributing communications to a global audience• Managed, oversaw and provided creative direction for three company websites, as well as, facilitated content and creative updates Show less

• Oversees multiple departments and its employees including: Dealer Cooperative Program, Social Media, Sample and Display Program, Graphic Design, Advertising, General Marketing and Marketing Communications • Led company brand refresh for 2016 re-branding initiative including: market research, logo design, collateral redesign, web refresh, campaign development, launch strategy and beyond • Provides creative art direction for all internal and external Marketing components with third… Show more • Oversees multiple departments and its employees including: Dealer Cooperative Program, Social Media, Sample and Display Program, Graphic Design, Advertising, General Marketing and Marketing Communications • Led company brand refresh for 2016 re-branding initiative including: market research, logo design, collateral redesign, web refresh, campaign development, launch strategy and beyond • Provides creative art direction for all internal and external Marketing components with third party vendors, freelancers and internal design team • Led, oversaw and developed creative, copy and printing of 11+ company catalogs and 20+ sell sheets • On-boarded printing and fulfillment partner to implement customer facing literature website • Approves and reviews all print materials to ensure correct color and accuracy before going to print • Provides creative art direction for external print campaign partnering and managing 3rd party creative agency for national campaign • Conducts all media buying for national print and digital campaign in leading industry publications • Provides art direction and approval for all advertising elements including: community ads, national dealer ads, billboards, and trade show events • Creates and implements social media strategy for national conventions, trade shows and day to day business activities • Provides creative art direction for annual trade shows and developed communication strategy, overall look and feel, booth design and supporting graphics utilizing a $300,000 budget • Develops, oversees all internal communications and emails utilizing Constant Contact and ClickDimensions • Manages and provides creative direction for three company websites, as well as, facilitates content and creative updates • Manages third party Public Relations partner to developed earned media strategy and organize any media events or relations• Manages, creates and approves all Marketing expenses for multi- million dollar budget Show less

• Led product development by working closely with international business partners and suppliers to create and launch new seating products • Led product marketing activities on new or enhanced seating projects • Ensured basyx by HON seating line is appropriately scaled, relating to breadth and depth, to maximize the economical value by complete management of the line • Assisted in merchandising efforts by providing creative direction and approval for catalog pages, brochures and… Show more • Led product development by working closely with international business partners and suppliers to create and launch new seating products • Led product marketing activities on new or enhanced seating projects • Ensured basyx by HON seating line is appropriately scaled, relating to breadth and depth, to maximize the economical value by complete management of the line • Assisted in merchandising efforts by providing creative direction and approval for catalog pages, brochures and cut sheets related to basyx by HON seating products • Responsible for understanding market opportunities through analysis of market trends and conducting market research. Utilize data and analysis to drive product line plans. • Assessed the competitive environment to understand competitive marketing strategies, product offerings, and pricing; develops appropriate actions as needed • Monitored and managed basyx by HON seating line financials (~56M) with cross-functional business partners to ensure profitability • Supported sales team by providing relevant product information, consulting in competitive strategies, and assisting with the development of sales tools and training • Assisted with the development and execution of annual strategic plans for basyx by HON seating line, including product development, sales promotion, distribution, and pricing strategies Show less

• Development of digital strategy as it relates to hon.com and mobile tools• Creation, design direction and on-going maintenance to content and images on chair selector tool, Chair Chooser• Everyday maintenance and updates to hon.com including image updates, collateral management, content maintenance• Approving and reviewing Marketing Communication Managers requests for new spotlight and base model pages on hon.com• Creation, design and redesign of hon.com pages as needed… Show more • Development of digital strategy as it relates to hon.com and mobile tools• Creation, design direction and on-going maintenance to content and images on chair selector tool, Chair Chooser• Everyday maintenance and updates to hon.com including image updates, collateral management, content maintenance• Approving and reviewing Marketing Communication Managers requests for new spotlight and base model pages on hon.com• Creation, design and redesign of hon.com pages as needed • Conducting continuous audits of hon.com to ensure all product and content is current and error free • Responsible for communicating discontinuations on hon.com; ensuring all discontinued products are removed from site and information on discontinuations page is correct and current. Maintaining relationships between Product, Marketing and HONWeb• Overseeing and maintaining ‘Fabrics & Finishes’ on hon.com and HON Mobile Gallery to ensure content is current and error free• Working directly with Foresee to manage hon.com site survey and overall satisfaction of site• Creating and maintaining standard word documents and processes as it related to hon.com and HON Mobile Gallery• Overseeing Digital Marketing projects as needed or assigned• Maintenance and development of Digital Marketing Sharepoint site to provide organization and consistency of work throughout team• Providing insights and recommendations as well as speaking to the impacts on business results as it relates to hon.com• Building and leveraging relationships with internal business partners (Operating Company Sales, Marketing, and Product Development members), corporate enablers (Information Technology and Finance), and external partners (web design, research, and useability) to deliver Marketing solutions. Show less

• Assist in the implementation of The HON Company's communications, e-marketing and merchandising strategy• Participate in the development and implementation of consistent delivery of communication, e-marketing and merchandising programs• Act as a frontline brand manager interacting with customers and end-users on various platforms ensuring content, communications and promotions are consistent with brand guidelines• Measure and report on the impact of e-marketing and merchandising… Show more • Assist in the implementation of The HON Company's communications, e-marketing and merchandising strategy• Participate in the development and implementation of consistent delivery of communication, e-marketing and merchandising programs• Act as a frontline brand manager interacting with customers and end-users on various platforms ensuring content, communications and promotions are consistent with brand guidelines• Measure and report on the impact of e-marketing and merchandising programs, and analyze, review and report on effectiveness of campaigns• Works cross functionally with Sales, Product and Marketing to understand and proactively identify ways to address marketing and merchandising needs• Work with outside agency to develop cutting edge platforms to utilize moving forward, making HON the leader in the industry• Work with internal graphics designer to develop concepts for internal and external use• Serve as the day-to-day manager/operator of internal and 3rd party e-Marketing and e-Commerce technologies Show less

• Completed all necessary procedures for new hires: benefits enrollment• Completed all necessary procedures for terminations or exits• Processed Worker’s Compensation claims and follow up tasks• Maintained and updated employee data base utilizing Great Plaines software• Assisted with audits for licensing requirements• Assisted in coordination and organization of employee trainings• Created a professional and team like environment with supervisors, directors, staff… Show more • Completed all necessary procedures for new hires: benefits enrollment• Completed all necessary procedures for terminations or exits• Processed Worker’s Compensation claims and follow up tasks• Maintained and updated employee data base utilizing Great Plaines software• Assisted with audits for licensing requirements• Assisted in coordination and organization of employee trainings• Created a professional and team like environment with supervisors, directors, staff members and clients in the agency Show less

* Constructing and distributing contracts to external clients* Supporting and assisting three Business Solutions Advisors* Creating and distributing client amenities* Assisting advisors build and maintain client relationships, brand knowledge and sales processes

* Coordinating and assisting with special projects (collateral audit, redesign) as needed* Maintaining presentation boards and sample marketing material notebooks* Writing and proofing copy for marketing/sales materials* Redesigning and creating informational program sheets for Disney Institute, utilizing InDesign, Photoshop and Illustrator* Attending internal/external client meetings* Updating and maintaining Disney Institute website utilizing… Show more * Coordinating and assisting with special projects (collateral audit, redesign) as needed* Maintaining presentation boards and sample marketing material notebooks* Writing and proofing copy for marketing/sales materials* Redesigning and creating informational program sheets for Disney Institute, utilizing InDesign, Photoshop and Illustrator* Attending internal/external client meetings* Updating and maintaining Disney Institute website utilizing Savvy* Overseeing and managing production of "Disney Keys" brochures Show less

* Fulfillment and processing of Disney gift card orders for the incentive rewards program* Sales territory research and analysis utilizing Siebel* Sales manager productivity research and analysis* Building and updating Excel workbooks to demonstrate the utilization of Disney systems