Alison Connor Email and Phone Number

I take pride in leading the fastest-growing data backup product in our company's history. Our journey has been a testament to the power of innovation, collaboration, and an unwavering commitment to customer satisfaction. My approach is results-driven: I actively listen, consistently learn, and relentlessly drive growth. I thrive on teamwork, recognizing that exceptional ideas can originate from any corner of the organization. Whether it's creating a market-dominating strategy, fortifying strategic partnerships, cultivating cross-functional alliances, or crafting a compelling product narrative to drive unparalleled growth in pipeline and revenue. My goal remains constant: to lead our team to new heights of success and innovation. My role has included facilitating the successful launch of our new Salesforce backup and restore product, conducting internal training sessions for Veeam's global sales teams, and establishing myself as the go-to authority for all things Salesforce.

As the VP of Marketing, I had a proven track record of driving success and achieving significant results in the B2B landscape. With a keen eye for strategy, I established a robust marketing funnel by implementing Pardot and crafting the Salesforce/Pardot roadmap to seamlessly align marketing and sales. My expertise goes beyond the technical, as I've spearheaded comprehensive rebranding efforts that encompassed all aspects of our visual identity, written communication, messaging, and positioning. My commitment to a unified and compelling brand identity has been a driving force behind our marketing achievements.Designing and managing marketing strategies and campaigns for our entire suite of products and programs from their inception, from implementation to execution, measurement, and optimization, I've left no stone unturned in ensuring that we achieved our marketing objectives.I pride myself on fostering cross-departmental and cross-functional collaboration and bridging the gap between sales, product development, and marketing. This synergy has been instrumental in our success, leading to the realization of our shared goals and objectives. This along with building and leading a high-performance product marketing team that has effectively managed the challenges of hyper-growth, all while exceeding expectations and setting new industry standards.• Developed and led a 3-week Omni-channel campaign that generated a remarkable 200% increase in applications, demonstrating my ROI-focused approach to marketing.• Led marketing efforts for state-wide programs, resulting in an exceptional 600% growth in revenue, emphasizing my ability to consistently drive significant ROI.I am passionate about making an impact, driving success, and embracing new challenges.

Created a strategic brand refresh from the ground up for a Salesforce/SAP integration B2B SaaS start-up. Creation of all new content for product marketing, messaging, and email marketing.Highlights:- Delivered marketing leadership to define and refine brand recognition.- Worked with the product/sales teams to differentiate products and messaging for different verticals.- Creatively developed and refined demand and lead generation programs and processes through email, web, webinars, online media, and social channels to deliver leads to the top of the sales funnel.- Designed visual content for the launch of our App on the Salesforce AppExchange.- Designed, developed, and managed company website, social media presence, and SEO. - Created marketing collateral such as case studies, ebooks, pitch decks, and customer stories.- Developed messaging to differentiate the product in the market. - Managed and coordinated multiple events and sponsorships including Dreamforce and Salesforce World Tours.- Created and managed budgets.

Created unique brand identities for 50+ clients, focusing primarily on Seed and Series A start-ups.- Led the vision, strategy, and execution of branding, marketing automation, digital marketing, and social media campaigns, playing a pivotal role in driving growth through the marketing funnel for multiple clients.- Designed, developed, and maintained close to 50 company websites.- Worked with multiple clients on Go-to Market strategies, product testing, research.- Created interactive marketing materials such as pitch decks, banner ads, landing pages, and online promotions.