Alison Datko Email & Phone Number

Orlando, FL, US

• MUTTS is an internationally syndicated comic strip appearing in more than 700 newspapers across 20+ countries. It’s also a mission-driven lifestyle brand with a vibrant community of nearly half a million online.
• Oversee marketing strategies from concept to delivery, including but not limited to: editorial content, brand guides, product launches, social media marketing and PPC campaigns, influencer and nonprofit collaborations.
• Work with leadership team to set and monitor sales and marketing KPIs, with improvements driven by A/B testing and customer feedback
• Support content team in writing copy for all stages of the marketing funnel, including but not limited to: marketing emails, product descriptions, blogs, newsletters, social media content, press releases, and executive.
• Successfully implemented customer loyalty and retargeting strategies that resulted in a 50.65% returning customer rate (16% increase over two years)
• In 2021, led a complex website migration project (Wordpress to Shopify), which included developing an improved site navigation, implementing SEO and visual merchandising enhancements, and the migration of approximately.

Remote

• I led PRI's team of content creators and marketing specialists to support a diverse portfolio of clients whose needs ranged from large-scale website redesigns and branding overhauls to ongoing marketing and copywriting.
• Collaborated with design and engineering department leaders to develop scalable content creation and QA processes
• Developed and oversaw marketing calendars for retainer clients (i.e., social media campaigns, ecommerce marketing and product launches, and nonprofit fundraising efforts)
• Developed tone and voice documentation and coached team members on adhering to project-specific style guides
• Conducted user and stakeholder research, and compiled insights to inform project roadmaps
• Led information architecture activities and collaborated with UX designers to develop content organization systems and site maps for website redesign projects

Remote

• In this role I wrote copy for a variety of mission-driven clients, and worked with stakeholders and other team members to develop content and marketing strategies that aligned with broader organizational goals..
• Managing social media accounts reaching 400K+ followers (content and calendar ideation, creative direction, copywriting, scheduling, moderation)
• Creating copy for landing pages, product pages, and sign-up forms for an ecommerce site featuring 9,000+ SKUs and nearly half a million in annual revenue
• Creating digital fundraising calendars and campaigns for a multinational nonprofit focused on gender equality, healthcare equity, and improved access to education
• Contributing to internal agency marketing and communications efforts (i.e., reviewing RFPs and writing project proposals)

Remote

• As a contract copywriter for Google (a RWS client), I wrote highly structured content for the Google Hotel Search Experience — a massive content creation initiative aimed at making travel planning more accessible and.
• Crafted hundreds of hotel descriptions, each requiring intense research and fact-checking
• Adhered meticulously to stringent editorial guidelines, including country- and region-specific style and taxonomy guides for properties across the globe
• Worked within a custom CMS to submit content, seek feedback, and collaborate with editorial team

Orlando, FL

Served as the sole copywriter on a project team dedicated to executing a company-wide rebrand. Conducted user and competitor research, developed new brand mission and values statements, crafted new tone and voice guidelines, and wrote copy for a new company website.

Winter Park, FL

• I worked with a team of designers, video producers, and writers at Platinum Creative, Full Sail University's in-house design agency, to create marketing content for a variety of forward-facing outlets. Responsibilities.
• Pitching and writing timely news articles as well as deeply researched long-formed features for the Full Sail blog
• Participating in on-site and studio video shoots by conducting on-screen video interviews with faculty, featured graduates, and industry influencers
• Collaborating with producers to storyboard and edit video content, and provide text for graphic overlays and accompanying descriptions

Orlando, FL

In this role I edited internationally syndicated columns for placement in 40+ daily newspapers.

Remote