Alison Duff work email
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Alison Duff personal email
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As a brand strategist, I have a proven track record of helping businesses create powerful and enduring brands that resonate with their audiences. My experience spans across various industries, including SaaS, Financial Services, and CPG, where I have consistently delivered results that exceed expectations.I prioritize building strong relationships with both internal and external partners, and I pride myself on being outgoing and personable. My approach to brand strategy is rooted in research, analysis, and a thorough understanding of a business and its goals. By taking a data-driven approach, I can uncover insights and develop strategies that are grounded in reality and tailored to each brand's unique needs.Skilled in brand communication and governance, integrated marketing, digital strategy and insights, and social media.
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Manager, Brand StrategyRelativity Apr 2024 - PresentChicago, Il, Us -
Program Manager, Brand StrategyRelativity Aug 2022 - Apr 2024Chicago, Il, UsOrganizations around the globe use Relativity's legal software to help to solve their biggest data challenges.As a member of the brand strategy team, I manage global campaigns that enhance brand awareness and foster positive perception, in alignment with Relativity's strategic objectives. Collaborating across various teams within the organization, I ensure cohesive brand strategies that resonate with our audience. I contribute to making decisions around naming, architecture, and new product branding, while actively participating in the development of compelling identity systems. Beyond custodianship, I'm a brand advocate internally and through external touchpoints, helping to shape the strategic direction of the Relativity brand.
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Lead, Social Media & BrandOppfi Aug 2021 - Jun 2022Chicago, Il, UsOppFi is a leading financial technology platform that powers banks to help everyday consumers gain access to credit.My role was to lead brand and social media for the company. This included managing strategy and standards, overseeing our agencies and content creation, and ensuring brand compliance across all of our corporate channels - encompassing customer marketing, investor advertising, executive thought leadership, internal communications, and employer brand. -
Sr. Strategist, Social Media & BrandOppfi Mar 2021 - Aug 2021Chicago, Il, Us
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Social Media StrategistOppfi Jan 2020 - Mar 2021Chicago, Il, Us
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Senior Account ManagerHerd Msl Aug 2018 - Dec 2018Pyrmont, New South Wales, AuHerd MSL is an APAC/ANZ public relations and integrated communications agency that provides strategic counsel and creative thinking. I worked for Touch Creative, a subsidiary of Herd MSL that specialized in social media and digital branding.At Touch, I was the team lead on clients including Salesforce, Schneider Electric, American Express, CSIRO, and Tabcorp. Acting as the resident social platform and paid digital expert, I developed brand strategy, content and campaigns, and managed cross-functional account teams. -
Account ManagerHerd Msl Apr 2017 - Jul 2018Pyrmont, New South Wales, Au
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Account ManagerHopeful Monsters Jan 2017 - Apr 2017Chippendale, Nsw, AuHopeful Monsters (formerly Magnum & Co) is an award-winning agency with a team of creative communicators who specialize in PR, digital, social media, experiential, and influencer marketing.At Magnum, I was a brand strategist with a social media specialism. Responsible for the end-to-end management of client relationships, I led content creation, paid media campaigns, digital integration, and community management for clients including Hill’s Pet Nutrition, 3M, VOSS Water, Weight Watchers, and Sophos. -
Social Media Content & Community ManagerHopeful Monsters Nov 2015 - Dec 2016Chippendale, Nsw, Au
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Communications Project Officer (Contract)Lendlease Jul 2015 - Nov 2015Barangaroo, Nsw, AuLendlease is a globally integrated real estate and investment group with core expertise in shaping cities and creating strong and connected communities.Working as a contractor within the Business Communications function of the Retirement Living unit, I helped to guide our comms activity as the BU underwent a major rebrand. My responsibilities included managing internal comms campaigns, preparing collateral, and coordinating corporate events. -
International Trade Marketing ExecutiveHub Games Ltd. Sep 2013 - May 2015Belfast, Antrim, GbHub Games (formerly The Creativity Hub) is a publisher of games and playthings that foster imagination, empathy, and self-esteem.My role was to bring our games to new markets and tell our story. Liaising with international distributors and retailers on the promotion of our products within their markets, I assisted in planning campaigns and instructed use of centrally produced marketing tools and brand toolkit. -
Marketing AssistantFootball Association Of Ireland Jan 2013 - Aug 2013Dublin, IeThe Football Association of Ireland is the governing body for association football in the Republic of Ireland.I acted as the account manager of various sponsor accounts including Umbro, Aviva, Nivea, and Carlsberg, while supporting the Event Management, Brand, and Communications teams in social media, digital marketing, international team events, and brand activations. -
Marketing AssistantIcep Europe - Institute Of Child Education And Psychology Jul 2012 - Jan 2013Co. Kildare, IeICEP Europe is the trusted source for online continuing education and professional development for educators and allied professionals who work with children.My role included managing our online marketing campaigns and CRM, leading our attendance atevents, and coordinating print and broadcast advertisements. -
Marketing ExecutiveUniversity Of Galway Sep 2011 - Jul 2012Galway, IeThe University of Galway (formerly National University of Ireland Galway) is a public research university.Working as the marketing resource in NUI Galway’s College of Business, Public Policy and Law, I prepared and delivered a promotional roadshow to schools in the catchment area, worked on marketing audits and industry analysis of the College, and served as the social media manager for College-specific presences.
Alison Duff Skills
Alison Duff Education Details
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University Of GalwayMarketing -
University Of GalwayMarketing
Frequently Asked Questions about Alison Duff
What company does Alison Duff work for?
Alison Duff works for Relativity
What is Alison Duff's role at the current company?
Alison Duff's current role is Brand Strategy Manager at Relativity.
What is Alison Duff's email address?
Alison Duff's email address is ad****@****ans.com
What schools did Alison Duff attend?
Alison Duff attended University Of Galway, University Of Galway.
What skills is Alison Duff known for?
Alison Duff has skills like Market Research, Social Media, Event Management, Social Networking, Marketing Strategy, Online Marketing, Digital Marketing, Email Marketing, Seo, Google Analytics, Google Adwords, Ppc.
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