Alison Easter Email & Phone Number

Monetize partnerships within the Perks platform and increase revenue globally, while maintaining a personal partnership portfolio.· Revenue Growth: Orchestrated a remarkable increase in revenue from $800K to over $2.6M, successfully evolving the department into a high-performing revenue-generating unit. Expanded team size from 5 to 10 global members and enhanced global market reach.· Sales Excellence: Consistently exceeded sales targets, earning the prestigious Club Vie Award annually for top performance. Achieved 200% and 245% of sales goals in 2022 and 2023, respectively.· Team Leadership: Mentored and led the sales team through two major acquisitions, effectively transitioning from a product-focused to a revenue-driven team structure. Managed a global team, overseeing P&L, business strategies, sales quotas, and territories.· Cross-Functional Collaboration: Partnered with marketing, product development, and finance teams to synchronize sales strategies with broader business objectives, ensuring cohesive and effective execution.

Build the Perks platform in North America from inception.· Partnership Expansion: Drove revenue growth through the strategic management and expansion of existing partnerships, enhancing profitability and solidifying key relationships with affiliate networks, agencies, and direct brands including: retail, health, travel, insurance, finance and wellness.· Team Management: Led North American team, optimizing performance and achieving strategic objectives through effective leadership and support.· Product Enhancement: Expanded the Perks product line from exclusive offers to include gift cards, significantly boosting overall usage and customer engagement.· Pipeline Development: Maintained a robust pipeline by proactively developing new business leads and securing high-value partnerships. Successfully negotiated commissions and advertising proposals, resulting in substantial revenue growth.· Stakeholder Collaboration: Collaborated with internal stakeholders to clearly communicate the company’s value proposition, ensuring alignment with target customer needs and enhancing overall business impact.

· Retail Expansion: Increased retail presence by securing expansion into major channels such as Home Depot and Amazon, driving substantial growth and market reach.· Strategic Partnerships: Established key relationships with federal and state fire stations, hospitals and embassies, enhancing emergency preparedness initiatives and expanding market influence.· Cost Efficiency: Implemented a warehousing strategy within Canada, replacing direct shipping and securing the $2M Canadian Cadet contract while significantly reducing overall shipping costs.· Sales Management: Oversaw all sales operations across Canada and the USA, including retail accounts, government contracts, Amazon, and the company webstore, ensuring comprehensive market coverage and revenue growth.· Departmental Leadership: Managed cross-functional teams across IT, operations, and customer service, ensuring seamless coordination and effective execution of organizational objectives.· Operations Oversight: Directed all aspects of operations, including product design, ordering, inventory control, importing, and distribution, streamlining processes and enhancing operational efficiency.

Grow revenue within the direct sales channel in Canada, promoting a suite of products to mid-sized and large sized-companies covering a large variety of industries. · Sales Growth: Drove Canadian sales growth by over 1100%, expanding revenue from $5M to $60M, significantly elevating market presence and profitability.· Sales Excellence: Awarded the President’s Club Award two consecutive years, recognizing exceptional leadership and achievement in surpassing sales targets and overall performance.· Team Expansion: Expanded the Canadian team from 2 to 6 members, effectively scaling operations and enhancing productivity to support exponential sales growth.· Team Management: Led a high-performing team of corporate account executives while managing a portfolio of strategic accounts, contributing directly to key business wins and long-term client relationships.· Strategic Development: Executed regional budgeting and sales forecasting, and developed strategic plans within a heavily regulated environment.· Account Expansion: Replicated the U.S. market strategy in Canada by collaborating with American Express Client and Merchant Executives, fostering mutually beneficial partnerships that expanded market reach.

Nationwide has been the supplier & distributor of the finest name brand merchandise from leading suppliers for over 50 years. Amongst brand name suppliers is the premium electronics brand – Panasonic. The Panasonic brand is synonymous with high quality and dependability, from 3D televisions to microwave ovens. Nationwide Premium Sales clients include specialists in the Incentives, Rewards & Recognition industries.

Incentivecity.com was an online portal for the incentive industry which allowed industry suppliers to connect their products directly to their clients' programs, while allowing incentive users to run their program from end-to-end.

Sales and management of key accounts within consumer loyalty, sales channel incentives, and employee rewards and recognition programs. Leveraging the HBC Rewards infrastructure for external corporate clients.