Alison Eves Email & Phone Number

United Kingdom

Warnham, West Sussex

Working for the leading online veterinary medicine retailer www.farmacy.co.uk. Full responsibility for site development and administration, marketing, and determining pricing, seasonal price promotions, and discount rates for Farmacy and Westpoint practices.• Marketing of the site through the farming press, our own registered database, and social media to implement ecommerce initiatives to facilitate maximum customer acquisition and revenue production. • Monitoring costs, competition and supply and demand to establish and adjust selling prices.• Monitoring customer preferences to determine focus of sales efforts.• Regular meetings / contact with pharmaceutical companies re marketing opportunities, and product issues• Point of contact for buying groups, wholesale, and farming co-operatives to negotiate deals and general day-to-day queries.• Production of banner ads for site, leaflets, and social posts, and briefing designers to produce ad artwork.• General site administration, including product set up, price updates.• Working with central accounts team to supply relevant reporting on a monthly and quarterly basis.• Represented company at trade shows to promote the business.• Representing Farmacy on the Ruminant Commercial Board

Jolliman Trading Ltd – A multi-channel menswear retailer - www.jolliman.co.uk. Managing all aspects of eCommerce including SEO, PPC, email campaigns and other digital and offline marketing, and all aspects of site and product content to increase online sales and improve site performance.I have successfully increased the online business from 15% to 26% of total turnover. I have also introduced a successful and profitable email marketing programme which has contributed to a database that has doubled and continues to grow. Daily responsibilities include.• Working with external developers to improve the shopping experience online.• Marketing of the site through various media both on and offline. Including production of marketing plans, product selection based on previous campaign results and reacting to the need to clear slow moving lines.• Working with an external partner on all aspects of SEO.• Responsible for all activity on Facebook, Twitter and the Jolliman blog.• Reporting on site performance and activity to senior managers and directors on a weekly basis.• General administration of the website and products.• Proofing of all promotional material including digital and print. This has included the introduction simple procedures to improve the process and minimise errors

Punch Taverns plc - the largest pub and bar operator in the United KingdomWorked on the development of a B2B site for their leased outlets to order stocks and view financial details.Analysis of the Punch business and assessment of the impact of these areas on the e-business and vice versa.Development and documentation of new procedures for the administration of the website.Collation and administration of all content for the site launch in conjunction with the internal Marketing department and all other relevant stakeholders.

Work with 3rd party developers and in-house design team to constantly improve and develop site concept.Work closely with the buying team to ensure all data passed to relevant departments and a balanced selection of 'premium' and own-brand products available on-line.Work with marketing department to co-ordinate on-line and store where necessary, but also to develop specific on-line only promotions.Co-ordination of photographic process from collation of samples, briefing photographer, image approval and ensuring products uploaded to the site on time.General administration of www.sports-direct.com and www. rovers-store.com.Analysis of sales and promotional information.Work with design department to produce weekly email newsletters and special promotions. Dealing with product queries from customer services department and keeping them updated on site changes and promotions.

SP Etail / The Interactive Sports Store Ltd / SportsetailPart of a small team that launched E-Commerce trading for The FA (The Football Association), Manchester United, UEFA, BRFC and the ECB including associated digital, mail-order, partner and marketing campaignsWorked closely with the sporting federations commercial departments and also the main kit sponsors, Umbro and Nike, to ensure consistency of brand image. Selection and purchasing of relevant product ranges for each site.Administration of all 5 sites with a team of 2 administrators and development of working practice documents for all processes.Working with translation agency for UEFA site.Working with internal marketing and design department on promotions and seasonal specials including kit launches and major tournaments.

of Hay and Robertson plcRange development and sales to major high street retailers of licensed pyjamas and children's wear.Negotiate prices with factories and end customer.Produce month end sales figures and reforecast budgets if appropriate.Managing a team of merchandisers.Regular production and negotiation visits to factories in Turkey.

Initiating all paperwork after sales, ordering fabric and trimmings. Checking and preparing all incoming and outgoing invoices.

Liaison with factories and customers with regard to all aspects of orders.Ordering provisions and arranging shipment to factories where required.Working with shipping department to ensure orders delivered on time.