Alison Mengerink, Mba, Cmp Email & Phone Number

Dublin, Ohio, Us

As the Marketing Events Manager, I lead a team that plans, executes, and measures 55+ tradeshows and conferences annually and collaborates with the Client Success team to create impactful client engagement events. We equip stakeholders with organized event campaigns and materials to maximize ROI. By focusing on strategic planning, execution, and data-driven insights, we ensure our events drive growth, client retention, and business success.

Dublin, Ohio, Us

I worked between our client success team and marketing to lead a program that helped the account team with client retention, increase loyalty with our clients, and turn loyal clients into advocates in the market. This program included collateral, enablement, client communications, Client Advisory Board events, vendor summit events, webinars and telling client success stories.

Dublin, Ohio, Us

I was responsible for tradeshow and conference strategy of 50+ events yearly. This included budgeting, writing speaking proposals, preparing speakers with presentations (both internal Executives and client speakers), communicating with Sales, special events, and logistics. As the company implemented Salesforce, I created and socialized a tradeshow calendar for 50+ people to see the logistics, track the budget and the outcomes. This program brought in over half of the new leads yearly. We added virtual events in 2020 and grew the webinar program in two years to a monthly webinar schedule. I also managed our Client Advisory Board events.

Dublin, Ohio, Us

Responsible for tradeshows and conference logistics, internal events, and working with our internal employee resource group. This role grew the tradeshow/conference program into it's own role.

Columbus, Ohio, Us

Responsible for leading the events and operations team (5 direct reports). We handled daily business operations, customer service, reviewing collegiate event submissions for insurance purposes, planning a bi-annual Convention, planning yearly leadership events, and managing monthly Council meeting logistics and minutes.

Bachelor Of Arts (Ba), Business/Managerial Economics

Master Of Business Administration (Mba)