Alison Graham

Alison Graham Email and Phone Number

Brand Strategy / Product Marketing / Marketing Strategy / Brand Innovation / Global Marketing / Cosmetics / Skincare / Consumer Goods / Luxury / Go-to-Market Strategy / Consumer Insights / Wharton MBA @ Groupe Clarins
Alison Graham's Location
New York City Metropolitan Area, United States, United States
About Alison Graham

I'm an accomplished senior marketing leader with experience in overseeing and directing the marketing strategy, vision, activities and personnel of organizations within the prestige beauty and mass consumer packaged goods retail channels. I have extensive expertise in strategic planning, brand management, consumer engagement and revenue generation. I'm adept at leading teams, driving product innovation, and delivering results that exceed expectations. I'm dedicated to maintaining brand equity and navigating diverse global market positions as a dynamic and influential marketing leader. Wharton MBA graduate.My core competencies include brand management, brand strategy and innovation, business planning, market research, marketing strategy, strategic analysis, new product development and new product launch planning, consumer insights, leadership and collaboration.Prior to working for the Estee Lauder Companies and completing my MBA at The Wharton School at the University of Pennsylvania, I worked for L'Oreal, Laura Mercier & ReVive Skincare, Reckitt Benckiser, General Mills, and Johnson & Johnson.

Alison Graham's Current Company Details
Groupe Clarins

Groupe Clarins

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Brand Strategy / Product Marketing / Marketing Strategy / Brand Innovation / Global Marketing / Cosmetics / Skincare / Consumer Goods / Luxury / Go-to-Market Strategy / Consumer Insights / Wharton MBA
Alison Graham Work Experience Details
  • Groupe Clarins
    Us Skincare Marketing Consultant
    Groupe Clarins May 2024 - Present
    75017 Paris, Fr
  • Brandagram Studio Llc
    Founder & Marketing Strategist
    Brandagram Studio Llc Feb 2024 - Present
    At Brandagram Studio, we specialize in empowering brands to reach their full potential. With expertise in brand building, strategic positioning, and innovative product marketing, we help businesses stand out in today’s competitive landscape. From crafting compelling brand narratives to implementing cutting-edge marketing strategies, we’re dedicated to driving growth and success for our clients.
  • The Estee Lauder Companies
    Executive Director, Global Product Marketing: Bobbi Brown
    The Estee Lauder Companies Nov 2016 - Jul 2023
    New York, Ny, Us
    Developed product marketing strategy to drive growth of Bobbi Brown color categories, trend collections, and holiday and promotional sets ($300MM) while maintaining brand equity and DNA. Managed and developed a team of 4.
  • The Estee Lauder Companies
    Director, Global Product Marketing: Mac Cosmetics
    The Estee Lauder Companies Apr 2013 - Nov 2016
    New York, Ny, Us
    Led global product marketing strategy for MAC Cosmetics’ $2.5B retail sales color, brushes and accessories portfolio. Managed 3 direct reports and informally mentored 3 others.
  • The Estee Lauder Companies
    Director, Global Makeup Marketing
    The Estee Lauder Companies Jan 2012 - Apr 2013
    New York, Ny, Us
    Developed global marketing and product strategies for $145MM Estée Lauder eye makeup portfolio, leading to 8% growth after several years of declines. Managed one direct report.
  • The Estee Lauder Companies
    Manager, Global Makeup Marketing
    The Estee Lauder Companies Oct 2010 - Dec 2011
    New York, Ny, Us
    Developed global marketing and product strategies for $145MM Estée Lauder eye makeup portfolio. Personally selected by Brand Leadership to spearhead tri-category (makeup, skincare, and fragrance) market research initiative for the brand. Leveraged consumer insights to inform and enhance brand strategy to increase market penetration in key categories such as lipstick, eye cream, and a new fragrance launch.
  • Gurwitch Products (Laura Mercier / Revive Skincare)
    Mba Marketing Intern
    Gurwitch Products (Laura Mercier / Revive Skincare) Mar 2010 - May 2010
    Reviewed competitive innovations, key product claims, and positioning in the prestige skincare market to identify new opportunities for ReVive skincare.Created email marketing strategy to re-launch and reposition Laura Mercier skincare line with consumers.
  • L'Oreal S.A.
    Marketing Intern - L'Oreal Paris Cosmetics
    L'Oreal S.A. Jun 2009 - Aug 2009
    Paris, Fr
    Developed integrated marketing communications strategy for new-to-mass-market product launch, L’Oreal Lash Boosting Serum.

Alison Graham Education Details

  • The Wharton School
    The Wharton School
    Marketing And Operations
  • The Wharton School
    The Wharton School
    History

Frequently Asked Questions about Alison Graham

What company does Alison Graham work for?

Alison Graham works for Groupe Clarins

What is Alison Graham's role at the current company?

Alison Graham's current role is Brand Strategy / Product Marketing / Marketing Strategy / Brand Innovation / Global Marketing / Cosmetics / Skincare / Consumer Goods / Luxury / Go-to-Market Strategy / Consumer Insights / Wharton MBA.

What schools did Alison Graham attend?

Alison Graham attended The Wharton School, The Wharton School.

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