Tasked with building fledgling program into multi-faceted outreach arm of the Whitman School to engage 36,000+ living alumni. Oversee strategic planning and execution of all alumni events, programming and communications. Collaborate with staff and faculty to engage alumni in support of objectives related to student recruitment, educational experiences, career exploration, placement and philanthropy. Work with advancement staff to support fundraising and stewardship efforts, including campaign and event management and alumni/donor communications. Coordinate with campus partners on interdisciplinary programming. Produce monthly alumni newsletter, one-off HTMLs and direct marketing. Serve on Whitman magazine editorial board. Plan alumni and donor features and contribute content to publications. Manage LinkedIn group and targeted outreach to increase awareness and engagement. Develop and execute dean’s alumni communications, e.g., virtual updates and messaging in newsletters and video. Key efforts to increase percentage of meaningful engaged alumni include: hosting on-campus events to connect alumni to the building, including alumni engagement day, game-day open houses and Syracuse Samplings Orange Central program; expanding annual Whitman Day from internal event to community-wide celebration with gatherings in six cities, direct marketing, digital engagement and virtual programming; creating custom engagement plans for high-impact alumni/donors and groups with high impact potential; executing off-campus programming in key cities to build community and help engage alumni for mentorship, placement support and philanthropy; and expanding the Young Whitman Advisory Council for support in growing the Whitman community in key cities as well as the implementation of revised bylaws and committee structure to ensure a diverse and highly engaged group with a framework for action and impact.

New position under Director of Alumni Engagement and Corporate Relations. Planned and produced all alumni communications and managed alumni outreach efforts. This included full oversight as editor of the biannual Whitman magazine and Annual Donor Report—content planning, project management, profile interviews, feature writing and vendor relations. Produced monthly digital alumni newsletter and one-off HTMLs for events and announcements. Contributed alumni features and content for department publications, such as the Orange Accounting News and Entrepreneurship Annual Report. Wrote video scripts, dean’s messaging and copy for direct marketing. Created and managed on- and off-campus alumni events and collaborative programming with campus and corporate partners. Managed the school’s participation in the Class Act Campaign and committee of student ambassadors, securing at least a top three finish on campus every year. Served as staff liaison to the school’s two regional alumni clubs and oversaw the implementation and management of an online alumni mentorship platform which includes more than 500 alumni and student community members. Worked with SU development colleagues and Whitman faculty and staff to coordinate student engagement opportunities for current/perspective donors. Managed alumni participation in surveys required for inclusion in rankings publications through HTML campaigns and direct outreach. Oversee process to report alumni record updates and respond to all alumni inquires.

Developed strategic marketing communications plans for the school, departments, programs and centers. Worked with faculty, staff, alumni and key audiences to produce targeted communications pieces including brochures, website copy, direct marketing materials, social media content, speeches and newsletters. Served as editor of the bi-annual alumni magazine and annual report, which entailed content planning, coordination, interviewing profile subjects, writing, editing and production management. Wrote press materials, profile journalists, conduct media relations and coordinate expert positioning.

Owner/Freelance Communications Professional Performed a range of marketing communications services including strategic planning, media relations, writing, event planning, production management, cause-related marketing and basic design. Clients included Syracuse University Middle Eastern Advancement, Cayuga Community College, CenterState CEO, Dupli, Constellation Energy, and Porter Law Group.

Promoted to manage PR account activity, team members and departmental procedures. Developed and oversaw execution of strategic communications plans for local and national consumer, business-to-business and not-for-profit clients, including Verizon Wireless, St. Joseph’s Hospital Health Center, ProLiteracy Worldwide and Syracuse University School of Management. Supervised all client initiatives such as product launches, community outreach campaigns, brand development, event planning, crisis communications and media relations. Counseled clients on all aspects of communications and managed account budgets. Assisted with new business efforts.

Developed and supervised the execution of award-winning PR campaigns for clients including the CNY Regional Compact, the Jowonio School, Slingshot Communications and The Food Bank of CNY. Managed account staff and budgets. Conducted media relations and wrote press materials, newsletters and collateral pieces. Planned and managed special events and promotions.

Promoted to manage communications for all agency clients including Loretto and Samaritan Health System. Developed and executed strategic integrated communications plans. Counseled clients on crisis communication, employee relations and constituent building. Wrote newsletters, direct mailers, print and broadcast advertisements, press materials, web copy and collateral. Conducted media relations on behalf of clients. Managed freelance staff.

Developed and managed annual communications plans and on-demand projects for clients. Conducted media relations, concepted creative and supervised production of TV and radio commercials and print advertisements, wrote communications for clients’ internal and external audiences including web content, scripts, newsletters and brochures. Conducted industry research, developed audience-specific surveys and led focus groups to inform strategic planning. Assisted with new business development efforts.

Promoted to plan and execute all marketing communications activity for the North and South American presence for international content company. Managed department staff, external PR firm and $1M department budget. Liaised with European and Asian counterparts on corporate branding and integrated initiatives. Developed annual integrated marketing plans for six product divisions. Led all communications initiatives, including product launches, trade shows, analyst and media relations, direct marketing, trade advertising and corporate events.

Created PR and advertising plans for six product divisions. Liaised with external PR firm on strategy and coordination of media relations efforts, including product launches, authored articles, case studies and executive positioning. Wrote North American contribution to international website, newsletters and collateral material. Planned and purchased media. Supervised creative execution of advertisements and direct mail campaigns.

Served as City’s front-line liaison with media, residents and civic organizations. Wrote, designed and coordinated production of employee and resident newsletters. Composed press materials and speeches. Produced monthly cable programs, weekly radio shows and videos for municipal programs, including script writing and interviews. Led development of website and planned and special events.

Promoted to plan and lead execution of all museum communications, including media, member, donor and corporate relations. Served as museum spokesperson. Developed annual integrated communications plan. Wrote and edited member and corporate newsletters, advertisements and direct mail copy as well as media, tourism and fundraising materials. Purchased media, managed department budget and supervised staff member and interns. Worked with development director on donor relations initiatives including presentations and stewardship events.

Developed marketing plan to promote facility rentals to individuals and businesses. Wrote and designed marketing materials, including advertisements, direct mailers and brochures. Planned media buys for ad campaigns. Managed all aspects of facility rentals (corporate functions, weddings, etc.). Increased rental revenue by 25% over prior years.