Alison Hatfield Martinez

Alison Hatfield Martinez Email and Phone Number

Director of Product Development @ Made by Mary
Los Angeles, CA, US
Alison Hatfield Martinez's Location
Los Angeles, California, United States, United States
Alison Hatfield Martinez's Contact Details

Alison Hatfield Martinez personal email

Alison Hatfield Martinez phone numbers

About Alison Hatfield Martinez

Passionate, driven, hard-working Non-Apparel Buyer with +10 years experience in buying, product development, and trend forecasting. Currently responsible for Jewelry and Accessories at Forever 21.

Alison Hatfield Martinez's Current Company Details
Made by Mary

Made By Mary

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Director of Product Development
Los Angeles, CA, US
Alison Hatfield Martinez Work Experience Details
  • Made By Mary
    Director Of Product Development
    Made By Mary
    Los Angeles, Ca, Us
  • Forever 21
    Merchandise Manager
    Forever 21 Jul 2024 - Present
    Los Angeles, Ca, Us
    Manage Core Accessories, Jewelry and Kids Non-Apparel categories to drive over $61M in revenue annually.• Responsible for leading Buyers and Assistant Buyers.• Lead continued assessment of the each category's product mix; identifying key opportunities, as well as downward trends.• Oversee the consignment model in Jewelry. Working with cross-functional partners, internally and at Store level, to optimize results.• Develop category strategies- including seasonal promotions and in-store merchandising.• Oversee overall category assortment, capitalizing on key trends and sub-categories.• Analyze sales to achieve gross margin & sales targets, as well as monitoring inventory management needs.• Manage over 350+ US retail doors, as well as ECOM.• Support our Ecom business by ensuring exclusive skus.• Create product hindsights each season that are essential in identifying key successes and growth opportunities for the next year.• Collaborate with multiple departments to maximize profitability.• Experience working with licensed product and curating cohesive collections across multiple categories.• Work cross functionally with the Collections team on company wide initiatives, design callouts and product development needs to support licensed assortments on a monthly basis. • Travel domestically to trade shows and market appointments to identify upcoming trends and opportunities, as well as initiating product development with key vendors.
  • Forever 21
    Senior Buyer- Home & Gifts, Jewelry & Kids Non-Apparel
    Forever 21 Apr 2018 - Jul 2024
    Los Angeles, Ca, Us
    • Manage Home & Gifts, Jewelry and Kids Non-Apparel categories.• Created growth sub-categories such as "With Purpose" recycled Jewelry; driving $3M.• Negotiate with vendors to obtain best cost, maintaining optimal margin.• Daily communication and collaboration with both Domestic and Import vendors.• Monthly comp shopping and store visits to analyze key competitors and identify any chase trend opportunities.• Creating mood boards, by category, for our vendors to help identify key trends, designs and motifs.
  • Worship Worthy
    Owner & Blogger
    Worship Worthy Nov 2015 - Jun 2021
    Owner of an online boutique selling jewelry and home accessories. www.worship-worthy.com
  • Torrid
    Buyer- Jewelry, Hosiery & Handbags
    Torrid Nov 2017 - Apr 2018
    City Of Industry, Ca, Us
  • Bebe Stores
    Merchant- Jewelry And Accessories For Bebe Retail, Bebe Outlet And Bebe.Com
    Bebe Stores Nov 2012 - May 2017
    Los Angeles, California, Us
    • Responsible for entire Jewelry and Accessories product assortment (including hats, scarves, belts, cold weather, sunglasses, fragrance, gifting, GWP’s and logo accessories) for all bebe retail stores (+170), bebe Outlet stores (+40) and E-Commerce.• Develop category strategies including seasonal promotions and in-store merchandising • Curate the product assortment and drive the overall pricing strategy• Analyze sales and inventory levels to achieve gross margin & sales targets• Monitor OTB reports on a regular basis, strategizing key markdowns, opportunities and potential business risk• Travel to New York 4 times (or more) per year to attend trade shows and product development meetings with private label vendors• Responsible for managing +150 skus per month• Conceptualized and rolled out a new jewelry fixture for all stores• Negotiate all costs for new orders and reorders. Additionally, manage all P.P and T.O.P approvals, quality control and product development.• Created a $10.00 bracelet program that drove almost $1M per year• Support DMM, and manage two Assistant Merchants• Identify missing categories, chase into key trends as well as navigate shifts in the market• In communication with +50 vendors per month
  • Forever 21
    Assistant Jewelry Buyer
    Forever 21 Jun 2011 - Nov 2012
    Los Angeles, Ca, Us
    *Coordinated with buyers, planners, logistics, accounting, quality control, receiving department and vendors to ensure all production requirements are followed.*Worked to consistently obtain P.P and T.O.P samples on time.*Created ITO sheets for buyers to negotiate cost and delivery dates.*Ensured production flow is accurate.*Submitted tear sheets with potential development ideas weekly.*Maintained data and files for production matters.*Met with vendors and review new samples.
  • True Religion Brand Jeans
    Customer Service Representative
    True Religion Brand Jeans Mar 2010 - Jun 2011
    Gardena, California, Us
    *Liaison between sales rep, buyers, production, and shipping.*Manage and maintain major and specialty accounts, book orders and process EDI documents.*Ran sales reports on a daily basis and monitoring orders and accounts. *Worked daily with Oracle and Microsoft Excel *Advised buyers, store owners, and sales reps of style cancellations, changes, and order discrepancies*Maintained an organized workspace and make sure all orders are shipped within given time frames.
  • Robert Half International
    Administrative Assistant
    Robert Half International Jan 2010 - Mar 2010
    Menlo Park, Ca, Us
    Miscellaneous clerical work, answering multiple phone lines, and data entry.

Alison Hatfield Martinez Skills

Fashion Time Management Merchandising Visual Merchandising Trend Styling Trend Forecasting Retail Buying Sales Store Management Fashion Buying Footwear Fashion Illustration Assortment Sportswear Merchandise Planning Customer Service

Alison Hatfield Martinez Education Details

  • Iowa State University
    Iowa State University
    Apparel Merchandising
  • University Of Arts London- London College Of Fashion
    University Of Arts London- London College Of Fashion
    Study

Frequently Asked Questions about Alison Hatfield Martinez

What company does Alison Hatfield Martinez work for?

Alison Hatfield Martinez works for Made By Mary

What is Alison Hatfield Martinez's role at the current company?

Alison Hatfield Martinez's current role is Director of Product Development.

What is Alison Hatfield Martinez's email address?

Alison Hatfield Martinez's email address is al****@****r21.com

What is Alison Hatfield Martinez's direct phone number?

Alison Hatfield Martinez's direct phone number is (913) 498*****

What schools did Alison Hatfield Martinez attend?

Alison Hatfield Martinez attended Iowa State University, University Of Arts London- London College Of Fashion.

What are some of Alison Hatfield Martinez's interests?

Alison Hatfield Martinez has interest in Blogging Www, Com, Worship Worthy.

What skills is Alison Hatfield Martinez known for?

Alison Hatfield Martinez has skills like Fashion, Time Management, Merchandising, Visual Merchandising, Trend, Styling, Trend Forecasting, Retail Buying, Sales, Store Management, Fashion Buying, Footwear.

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