• Sales lead for the opening of the first Graduate property in the UK.• Set up systems, wrote the launch plan, sales and marketing plan, business plan and budget. Liaised with local stakeholders to build partnerships and raise the profile of the brand in the UK.• Helped to build, recruit and train an on-property commercial team to include sales, marketing and reservations.• Devised property specific plans to increase awareness of the Graduate brand and drive the corporate, leisure, group and M&E segments. • Increased market share to rank first in the compset at weekends in a very competitive market (with multiple Global brands and an additional 900 rooms in two years). • Secured multiple global, national and local accounts, wrote the WWW and managed all corporate RFPs and re-negotiations. • Use competitive intelligence, pricing, market knowledge and industry reporting (STR, Travelclick and Cvent to collaborate with the central revenue, sales, marketing and reservations teams to devise and implement the commercial strategy.• Ensured on property teams met targets for securing and converting Group and M&E business. • Negotiated corporate agreements, managed key accounts and supported B2B activities.• Represented Graduate Hotels and Marine & Lawn Resorts at various local, national and international tradeshows including The Meetings Show, London, IMEX Frankfurt, IBTM Barcelona and M&I Seville. • Awarded the ‘Best in Leadership’ award in March 2023.

• Responsible for the development and implementation of the hotel sales plan, including carrying out client visits, direct sales calls, telesales, appointments, creation of promotional campaigns, hosting Fam trips, executing the marketing plan and negotiating corporate contracts. • Increased new business and managed the M&E team to deliver agreed budgets & achieve departmental and personal targets. • Increased hotel revenue by effectively selling the products and services of the hotel while maintaining and developing new and existing accounts in the corporate, transient business and MICE business segments. • Worked with the Events Team to convert major enquiries and follow up leads.• Attended relevant networking events to help showcase the facilities to potential clients.

• Head of Department responsible for the overall sales and revenue generated by the reservations, conferencing and events teams.• Created and implemented the delivery of the sales & marketing plan for the business.• Designed and content managed the new website. Optimised content to increase traffic, improve search rankings and generate new inbound links.• Managed social media and print and digital advertising. Created blogs, reviews, newsletters and e-mail campaigns including PPC.• Established strong partnerships with key local, regional and national stakeholders including Cambridge City Council, Cambridge BID, Meet Cambridge and Visit Britain. • Led on corporate rate negotiation and new business development ensuring that all corporate, group and meetings & event business opportunities were maximised.• Responsible for the implementation of hotel sales plans that included sales calls, researching new business opportunities, networking, coordinating familiarisation visits and contract negotiation. • Responsible for the production and distribution of monthly sales and marketing reports and bi-annual Board reports.

• Worked with the Managing Director and Commercial Director to launch a new boutique hotel Group in Cambridgeshire.• Helped to develop and deliver a marketing and communications strategy aimed at driving leisure, corporate and group business, while raising the profile of the group across East Anglia.• Designed, wrote and content managed their new responsive website.• Created, managed and optimised key free and paid acquisition channels (PPC and SEO). • Designed and implemented The House Collection’s new loyalty programme, H Club designed to encourage repeat business from both the leisure and corporate segments.• Responsible for the commission, design and distribution of all trade and consumer print and online digital communications.• Worked with key tourism bodies and local, regional and national press in coordinating numerous press and trade visits to both hotels for key leisure operators and travel agents.• Responsible for managing all the media buying, PR, social media and advertising for the group.• Coordinated successful promotions with numerous affiliate partners including Aston Martin and Bollinger Champagne.• Organised and marketed multiple large-scale events at both properties including the launch.

• Devised marketing and PR campaigns for 64 sites across three regions, while maximising commercial performance and providing a good return on investment.• Sat on the Project Boards for two multi-million pound development projects at Wrest Park in Bedfordshire and Audley End House & Gardens, Essex tasked with enhancing the customer experience and driving visitor numbers.• Wrote the marketing and communications plan for the St George’s Day Festival at Wrest Park which attracts over 20,000 people over two days. • Coordinated and marketed the annual events programme, wrote press releases, ran joint promotions with key partners and co-ordinated consumer promotions for the national, regional and local press.• Effective management of the site marketing and PR budgets for all three regions.• Managed and developed a team of two Marketing Executives.• Responsible for creating the regional content on the EH website and intranet as well as the coordination of online digital marketing and social media campaigns. • Chair of the Cambridgeshire Great Days Out Consortium representing Cambridge’s primary tourist attractions for two years.

• Successfully initiated and managed a wide range of marketing campaigns in conjunction with key travel trade, press, carriers, attractions and hotels to raise the profile of Greater Glasgow & Clyde Valley Tourist Board in the UK and overseas.• Enjoyed an active role in the planning, co-ordination and delivery of a variety of promotional campaigns during Glasgow’s reign as UK City of Architecture and Design 1999.• Selected to present at a variety of leading industry events including ‘The Best of Europe’ sponsored by ‘Continental Airlines’ and the ‘Great Scots Roadshow’ coordinated by Visit Scotland and The British Tourist Authority New York, which involved presenting to over 1000 travel agents across the US.• Wrote and managed the content for all printed collateral and online digital communications for the business.• Coordinated familiarisation visits for groups of inbound tour operators, MICE agents, ground handlers and travel agents.