Alison Hoffman Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Led creative at Hydro, a marketing and branding studio with offices in LA and Salt Lake City. Clients include Curaleaf, Stonyfield Organics, Health Net, and Henriksen Butler.- Partnered with our strategy director to build strategic, compelling & beautiful brands- Directed & produced creative for multichannel print & digital campaigns- Led design & production of websites & program microsites

Greater Los Angeles Area

Greater Los Angeles Area

Senior Designer for boutique advertising and branding studio. - Conceptualized and designed print and digital campaigns for clients, including Drybar product launch campaigns and brand campaigns- Led the design component of a brand refresh for The Bruery, an Orange County-based craft brewery. For this project I established a visual identity and language for The Bruery as a whole, its sub-brands, and its beer club "societies" and events- Branded and designed new lines of beer for The Bruery

Greater Los Angeles Area

Senior Designer for a rapidly-growing e-commerce startup specializing in wine sales, with a portfolio of brands including Wine Insiders and Martha Stewart Wine Co.- Led the design of all email marketing and multi-channel digital campaigns - Branded and designed new wine brands and packaging- Evolved brand identities for the company's properties including producing digital style guides, color palettes and custom brand illustrations + iconography - Conceptualized and designed web and social content including art direction of photography- Produced materials for partnerships and internal marketing

Greater New York City Area

- Conceptualized and designed integrated advertising campaigns for existing clients and RFPs- Designed and produced collateral for large-scale experiential marketing events and shopper marketing- Designed full websites, consumer microsites, digital advertisements and e-newsletters for a range of clients; collaborated with development team through project launches- Produced social media calendars for several major brands; crafted, photographed, designed content- Traveled throughout the country to supervise press checks and event installations

- Worked with strategy team to brand, rebrand, or refresh brand identity for clients; developed and deployed visual identity guidelines- Conceptualized and designed corporate websites, microsites digital advertisements and banners, working with development team through project launches- Conceptualized, designed and produced print materials for marketing campaigns and corporate publications- Developed and managed IridiumGroup’s internal marketing initiatives including direct mailings, e-newsletter, and social media and pitch presentations

Greater New York City Area

Greater New York City Area

Bfa

Bachelor Of Fine Arts (Bfa)