Alison Keller Email and Phone Number

• Develop paid digital strategy for recruiting experienced truck drivers in highly competitive markets throughout the United States and keep up with hiring needs.• Work efficiently with other teams to ensure leads are accurately sourced, transitioning seamlessly into our CRM, and routing out to our recruiters in a timely manner.• Create lead sourcing and reporting process to ensure our teams are tracking performance down to the ad level but also tracking high quality leads throughout our entire onboarding process for patterns of drop off by source.• Manage reporting team to deliver comprehensive feedback on digital efforts in a timely manner. Generate various reports that analyze our ROI to optimize our budget and digital strategy.• Analyze patterns in performance and hire trends to develop marketing automation strategies to reduce unnecessary manual processes for recruiters and marketing team. Use industry knowledge and past performance to create extensive logic and build dynamic audiences to create the feeling of one-to-one communication.• Manage vendor/platform relationships for full transparency to hit high quality lead volume goals while maintaining a competitive CPL/CPH.• Work closely with our content team to manage our website tagging, analytics tracking, and deliver reports on various tests, page performance, and share new opportunities.

• Worked closely with sales team to create, implement, and optimize online marketing campaigns• Managed 150+ client campaigns on various platforms while maintaining client expectations • Provided regular insight to client performance, campaign optimization, and new opportunities• Generated monthly digital reports for all clients and assisted in client presentations as requested• Managed campaigns on various platforms• Performed client research and competitive analysis• Published original blog content and social media posts• Created a comprehensive sales database for potential markets• Google AdWords and Analytics Certified

• Supported the Project Management team in various aspects and stages of marketing project execution• Maintained regular and professional communication with both the client and their internal teams, including broadcast, ideation, creative, and marketing personnel• Constantly and consistently managed client expectations, as well as those of external agencies, as needed• Performed and completed assignments on time while multi-tasking• Coordinated the proper approval meetings and ensured the appropriate parties were in attendance• Assisted the Project Management team in managing their timelines and ensured deadlines would be met

• Assisted with accounts service and client management• Performed client research and industry competitive analyses• Assisted with client presentations and facilitated client meetings• Recorded and published podcasts and co-produced a radio spot • Ran Pay-Per-Click campaigns (Google Adwords and Facebook Ads) for clients • Assisted in writing content and site planning for websites