Alison Lang

Alison Lang Email and Phone Number

Partner, Analytics and AI Lead @ Authority Agent
Cincinnati, OH, US
Alison Lang's Location
Cincinnati, Ohio, United States, United States
Alison Lang's Contact Details
About Alison Lang

Progressive marketing professional specializing in data-fed, insight-led media strategies and customer acquisition campaigns that grow business.Deep experience across B2C and B2B industries including financial, healthcare, home products, CPG, education, and agriculture. I add value by digging into data - from first click to client or customer - uncovering insights and translating quantitative analyses into clear, business-building opportunities. And, I'm motivated by championing innovation and idea-sharing across teams, training and creating best practices.

Alison Lang's Current Company Details
Authority Agent

Authority Agent

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Partner, Analytics and AI Lead
Cincinnati, OH, US
Alison Lang Work Experience Details
  • Authority Agent
    Partner, Analytics And Ai Lead
    Authority Agent
    Cincinnati, Oh, Us
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  • Orchard Digital Marketing
    Director
    Orchard Digital Marketing Jun 2022 - Present
    Cincinnati, Ohio, Us
    Director of Performance Marketing practice
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  • Home Helpers Home Care
    Director Of Marketing And Advertising
    Home Helpers Home Care Apr 2020 - Jun 2022
    Blue Ash, Oh, Us
    Director of Marketing & Analytics for Home Helpers Home Care (national franchisor)
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  • Fifth Third Bank
    Avp, Digital Marketing
    Fifth Third Bank Jan 2019 - Apr 2020
    Cincinnati, Ohio, Us
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  • Empower Mediamarketing
    Vp, Client Strategy & Performance Media Planning
    Empower Mediamarketing Aug 2003 - Oct 2018
    Chicago, Illinois, Us
    Successfully lead cross-discipline teams for a group of key agency clients, in both account service and channel planning roles, to deploy effective performance media campaigns. Clients: LasikPlus, Rust-Oleum, Visiting Angels, Champion Windows, Biltmore, Christ Hospital, Lane Bryant* Campaign integration - develop multi-channel plans that integrate online and offline media* Optimization - recommend PPC & channel investments and cross-media budget shifts to improve campaign results for my clients* Client service - build strong client relationships through in-depth knowledge of their business, strategic leadership, and advocacy with agency specialists to craft effective mediamarketing solutions* Analytics translation - distill key findings to develop actionable & impactful client recommendations
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  • The 4A'S (American Association Of Advertising Agencies)
    Mid-Size Agency Media Directors
    The 4A'S (American Association Of Advertising Agencies) 2000 - 2003
    Committee Member
  • Northlich
    Vp/Media Director
    Northlich 1994 - 2003
    Cincinnati, Ohio, Us
    At Northlich, I led a team of 14 media planners & buyers, setting strategy & leading execution for both b-to-c and b-to-b clients including P&G new product development, Morningstar Farms, PetSafe, P&G pharmaceuticals, Cincinnati Bell, and Ohio's statewide counter-tobacco campaign, Stand.
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  • Valentine Radford, Kansas City
    Media Planner/Buyer
    Valentine Radford, Kansas City 1990 - 1993
    Planned and placed ad campaigns for mix of b2c and b2b clients, and found my love for all things advertising, during a great time in the agency's history.

Alison Lang Skills

Media Planning Interactive Marketing Digital Strategy Media Buying Integrated Marketing Strategy Cross Functional Team Leadership Marketing Strategy Advertising Marketing B2b Digital Marketing Marketing Communications Media Strategy Digital Media Mobile Marketing Business Development Customer Insight Brand Architecture Lead Generation Multi Channel Marketing Social Media Marketing Online Advertising Social Media Analytics Online Marketing Pay Per Click Digital Media Integration Strategic Media Direct Response Marketing Data Analysis Content Marketing Client Services Management Strategic Planning Strategic Communications Project Planning Google Analytics Testing Leadership Development Leadership Client Relationships Strengthening Customer Service Microsoft Excel Microsoft Office Customer Segmentation Strategy Segmentation Creative Strategy Broadcasting Search Engine Marketing

Alison Lang Education Details

  • The University Of Kansas
    The University Of Kansas
    Journalism / Advertising
  • Shawnee Mission North
    Shawnee Mission North

Frequently Asked Questions about Alison Lang

What company does Alison Lang work for?

Alison Lang works for Authority Agent

What is Alison Lang's role at the current company?

Alison Lang's current role is Partner, Analytics and AI Lead.

What is Alison Lang's email address?

Alison Lang's email address is al****@****rmm.com

What is Alison Lang's direct phone number?

Alison Lang's direct phone number is +151360*****

What schools did Alison Lang attend?

Alison Lang attended The University Of Kansas, Shawnee Mission North.

What skills is Alison Lang known for?

Alison Lang has skills like Media Planning, Interactive Marketing, Digital Strategy, Media Buying, Integrated Marketing, Strategy, Cross Functional Team Leadership, Marketing Strategy, Advertising, Marketing, B2b, Digital Marketing.

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