+ Developed close working relations with Tour management and Agents and spearheaded negotiations to successfully route and secure contracts for the Territories. + Conducted favorable contract negotiations with vendors resulting in an average savings of more than 10% in cost. + Engaged and built relations with sponsors and secured event sponsorships/ investments of more than USD200K. + Lead, organized and managed all aspects of event management to completion including sales, event operations, marketing and publicity, client satisfaction, budget control, external vendors including venue operators, technical production, media outlets, hotels, transport, catering, manpower etc to ensure optimal coordination and integration of event planning and marketing.+ Oversee, create and distribute effective press releases and promotional collaterals to the relevant channels (traditional and digital) and utilizing strong interpersonal skills to manage press relations with media outlets during local/international artiste promotional works as well as all aspects of booking and promotion, including applications of permits, ticket sales, promotional materials design (print and video), and integrated social media promotion.+ Adept at identifying potential problems, minimizing issues, formulating and executing competent and strategic decisions in fast paced environments. + Devised, plan & executed events & projects including album production and launches, MV shoots, showcases and media promotions for artistes/ musicians. + Managed and supervised six-figure budget for albums/ title releases from recording to post production to distribution and promotion. + Spearheaded negotiations and successfully secured commercial celebrities endorsement deals of more than SGD200K. + Talent-managed celebrities+ Developed integrated campaign strategies for Artistes and track project initiation, progress and completion for both internal and external client approval.

+ Responsible for overseeing the running of venue operations including logistical requirements, upkeeping and maintenance of venue equipment and facilities + Ensure delivery of a first class venue experience for internal and external clients and visitors and that client requirements are fulfilled in compliance with local health and safety standards+ Utilize strong communication skill and people management skills to assume the role of customer relationship manager between clients, internal departments, external vendors and local authorities - to drive and manage the client relationship strategy by assisting them with turnkey services from events management to superior execution resulting in increased ROI+ Develop and maintain strong networks and partnerships that are of value to the venue and work to maintain a positive reputation for the venue with local authorities, conference/ events/ sports/ concerts organisers, partners, tenants and other stakeholders+ Maintain and manage constructive relationships with third party service providers (e.g. catering, technical services), customers and tenants to provide timely and cost-effective third party services to support events+ Provide relevant support for all of the administrative and operational aspects of the venue business to ensure its growth and development+ Lead teams from 30 – 80 ushers/ event security to manage, plan and execute all types of events including but not limited to concerts, sports, conferences, national-scale events, award ceremonies, religious functions and high-profile events+ Proactively solve problems and provide timely resolution to ensure minimal impact to customer and staff satisfaction by identifying the most appropriate course of action for problem resolution and effectively communicate plans to those impacted+ Develop internal policies and SOP including crowd control and evacuation plans, safety and security management plans and venue facilities inspection protocols