Alison Macfarland Email & Phone Number

Toronto, Ontario, Canada

• Key Clients: Tetley, Sunrise Soya Foods, Organic Meadow, Rolling Meadow, Trans-Ocean, Ken's, Frescados

Vancouver, British Columbia, Canada

• Individually managed day-to-day communications with high-profile, publically traded companies
• Researched, edited, and scheduled social media content on Instagram, Facebook, LinkedIn, and Twitter (X) for multiple clients, while also managing Market One's internal social channels
• Increased the Facebook engagement rate by 25% for a prominent gold mining firm in 3 months
• Increased the total, cross-platform audience level by 20% for an Alaskan mining firm in 3 months
• Drove traction to online articles on BNN Bloomberg, Kitco, and Benzinga, in addition to creating detailed reports and advertising campaigns that reached 1M+ investor impressions
• Composed and oversaw advertising campaigns on Facebook Ads Manager, Twitter Ads, Google Ads, and LinkedIn Campaign Manager for both clients and M1's accounts

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Communicated on behalf of Dr. Shannon Bard with industry professionals on upcoming events and opportunities, resulting in the Climate Venture Studio receiving a 2023 BC Cleantech Award for community advocacy
• Edited fireside chats using Adobe Premiere Pro and InDesign with industry professionals, including Hap Klopp (CEO of The North Face)
• Complied performance data in relation to our quarterly KPIs and crafted a multi-studio quarterly report to communicate this data with our investors; resulting in investment interest from Genome BC
• Created and facilitated a studio email newsletter utilizing Mailchimp, leading to our most successful open rate for Q2

Vancouver, British Columbia, Canada

• Researched and developed social-justice and BIPOC-focused media posts for Instagram, Facebook, and LinkedIn using Canva, Hootsuite, and the Adobe Suite, resulting in a Business Impact Award nomination by Small Business.
• Managed a successful fundraising campaign on Instagram and Facebook in collaboration with the Vancouver Black Therapy and Advocacy Foundation, resulting in $2,000 donated and a network of recurring donors
• Tracked key metrics through Google Analytics and Qualtrics and provided reports of social media performance to the team through Microsoft Word and Excel
• Implemented digital accessibility standards across all social media posts and stayed up to date on best practices

Vancouver, British Columbia, Canada

• Utilised Canva to develop content pieces for our social media accounts, resulting in a 20% increase in our Instagram engagement rate and a steady increase in followers
• Researched, filmed, and edited trending content for our Tiktok account, resulting in the highest amount of viewership in a single, organic video for the month of August
• Outreached to multiple brands on behalf of Clearly in hopes of creating a social giveaway, resulting in interest from Mala the Brand, tentree, DavidsTea, and the UBC AMS; in addition to a successful Clearly and.
• Implemented Grin to coordinate with influencers, resulting in 30+ creators for our Back to School campaign

Delta, British Columbia, Canada

• Implemented a successful marketing strategy on Instagram and Facebook by consistently creating engaging content, increasing our account reach by 2,605% compared to our April statistics
• Integrated cross-platform advertising by linking our social media content creation to our website, increasing website impressions by 39.7% in the last 90 days
• Individually formatted and developed a successful direct mailout campaign on bees to 3,000+ people in order to facilitate donations to Burns Bog, resulting in a donation profit of over $5,000
• Coordinated and aided the development of a Wine Tasting and a Golf Tournament fundraiser through registrations, website updates, and advertising via email newsletter; resulting in the events being sold out
• Managed a biweekly email newsletter (the Burns Blog) for 2,000+ recipients
• Created and printed promotional content (t-shirt design, logos, brochures, tax receipts, etc.) for our audience and staff members

Vancouver, British Columbia, Canada

• Researched and monitored the company's TikTok profile; engaging with other users and further establishing a strong consumer base
• Successfully planned, executed and posted over 200 short-form TikTok videos across two platforms, increasing the 'Like' count by over 50% and reaching views of over 3,000 on singular videos
• Implemented cross-platform coordination with Instagram Reels, resulting consistently in views of over 1,000 and a follower increase of over 300
• Utilized business tools such as Slack and Monday for rapid communication with other team members
• Assisted the marketing team with other social media content creation, such as on Youtube

Surrey, British Columbia, Canada

• Assisted with the social media content creation on Twitter and Instagram for community “Family Fun Nights”, increasing the market reach by over 30%
• Proactively managed clear communications between upper management and activities departments
• Co-led summer day and overnight camps for youth and adults with developmental disabilities

Vancouver, British Columbia, Canada

• Assisted with the email marketing to school groups and strategy in relations to partnership development leading to a record 22,000 person turnout rate
• Created and led a tent activity on world geography in partnership with the Vancouver School Board
• Managed 10 volunteers while designing a relaxed performance show program for children on the autism spectrum utilizing Adobe Illustrator, Photoshop, Canvas and the MS Office Suite

Bachelor Of Arts - Ba, International Relations And Economics With Arts Co-Op, 82% (Graduated With Distinction)

Activities and Societies: VP Campus Relations at Alpha Gamma Delta, AMS Events, UBC Sexual Assault Support CentreThe University of British.

High School Diploma, 94%

Activities and Societies: Completed the Humanities Co-op Program, Honour Roll student, Global Citizens Co-President, EMS TheatreAwards: BC.