Alison Maruca Email & Phone Number

Los Angeles, CA, US

Advance financial rationale and product vision defining new category for educational start-up: Humanities based VR experience and curricular materials serving K12, colleges and universities. Responsibilities include leading creative and curricular development, research, market sizing, pricing, product strategy and execution with cross-functional teams.

Advise on product strategy, technical integration and go-to-market strategy for social / emotional responsive AI start-up

Brought to market award-winning and critically acclaimed augmented reality product named Arkham Asylum: Panic in Gotham City, the first ever product released under the Infinite Rabbit Holes brand.Lead team of 50+ domestic & international teams across marketing, design, audio, visual, distribution, engineering and product functionsPlan subsequent launches.

Los Angeles, California, United States

Portfolio management for over 25 domestic and international products on web2 and mobile app platforms incorporating ad services, augmented reality, profile & account creation and payment platforms Fiduciary responsibility for over $80M in product budgets Strategic direction and management for 1st party referrals to Disney+ streaming service with branded.

Strategic planning for apps focused on content marketing using emerging formats like micro-content, stickers, and gifs with an emphasis on rapid prototyping and development and iterative launchesLaunched Disney LOL, an ad-served content app aimed at kids in partnership with The Disney Channel generating $2M in ad revenue Launched Moana Hour of Code program.

Executive Producer of Disney Animated, winner of 2013 Apple iPad App of the Year and BAFTA Award for Best Children's Product: Disney Animated tells the history of art and innovation from Snow White to Wreck it Ralph through an interactive book and game elementsNegotiated rights and contracts for hundreds of voice, music and lyric pieces with a diverse set.

North Hollywood, CA

Launched Disney Connected Learning, a company-wide educational program aimed at K-6 kids and parents Responsible for front-end and back-end design, product and engineering teams for 5 mobile apps and a Facebook app underpinned by 5 subject curriculum

Recruited to the Walt Disney Company to lead and staff Electronic Learning Aid business generating $100M in revenue for the company. Grew relationships with Vtech, Fisher Price and LeapFrog working with licensees on new products. Connected filmmakers and show runners with licensees ensuring brand and franchise standards were reflected in products.

Design & build leadership for projects with licensees including National Geographic and LeapFrog. Managed global teams delivering high quality educational content and experiences for K-6 audiences.

Garnered $2M in pre-sales through demo showcasing proprietary integrated courseware and assessment tools for elementary and middle schools.

Lead product manager for launch of the Leapster platform, best-selling educational hand-held touchscreen platform in the educational gaming market. Cultivated licensor relationships with Nickelodeon, Disney and HIT Entertainment resulting in multi-year award winning products..

Exhibit planning, research and design for museums catering to children and families. Clients included: Bay Area Discovery Museum, San Francisco Zoo and Youth Science Institute

Managed website design and print ads for Clorox, Pier 39 of San Francisco, and Mother’s Cookies.

Ba, Humanities, With Honors

Bachelor Of Arts - Ba, Humanities Honors Program