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I am an award-winning digital executive producer/GM specializing in emerging technology (AR, VR, XR, AI) equally comfortable in corporate and start-up settings. I excel at bringing R & D dreams into product reality by creating momentum and buy-in from all levels of an organization, pairing data analytics and go-to-market strategy with experienced creative leadership. I create programs that serve business needs and surprise and delight consumers.
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Vice President Of ProductCineverseLos Angeles, Ca, Us -
Vice President Of ProductDreamscape Learn Jul 2023 - PresentAdvance financial rationale and product vision defining new category for educational start-up: Humanities based VR experience and curricular materials serving K12, colleges and universities. Responsibilities include leading creative and curricular development, research, market sizing, pricing, product strategy and execution with cross-functional teams. -
Product StrategistArt Of Peace Ai Mar 2023 - PresentAdvise on product strategy, technical integration and go-to-market strategy for social / emotional responsive AI start-up
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Vice President Of ProductAnimal Repair Shop Jul 2022 - Jul 2023Brought to market award-winning and critically acclaimed augmented reality product named Arkham Asylum: Panic in Gotham City, the first ever product released under the Infinite Rabbit Holes brand.Lead team of 50+ domestic & international teams across marketing, design, audio, visual, distribution, engineering and product functionsPlan subsequent launches and monetization strategies for new experiences -
Director, Product & OperationsThe Walt Disney Company 2019 - 2022Los Angeles, California, United StatesPortfolio management for over 25 domestic and international products on web2 and mobile app platforms incorporating ad services, augmented reality, profile & account creation and payment platforms Fiduciary responsibility for over $80M in product budgets Strategic direction and management for 1st party referrals to Disney+ streaming service with branded products including Disney, Star Wars, Avatar, Marvel, 20th Century Studios (formerly Fox) and National Geographic international app and web portfolio Drive new feature launches with oversight of requirements collection, writing, sprint planning and delivery across 100+ person distributed teamFounding member of Disney DMED Tech Diversity and Inclusion Council launching first-ever mentorship program for the division serving 4,000 employees -
Director, Mobile ProductThe Walt Disney Company 2014 - 2018Strategic planning for apps focused on content marketing using emerging formats like micro-content, stickers, and gifs with an emphasis on rapid prototyping and development and iterative launchesLaunched Disney LOL, an ad-served content app aimed at kids in partnership with The Disney Channel generating $2M in ad revenue Launched Moana Hour of Code program by recruiting an international volunteer team of product and design professionals within the company to produce award-winning global coding tutorial for kids translated into 10+ languagesBoosted engagement with beloved characters and franchises resulting in millions of downloads and DAUs with a variety of products including Disney Inquizitive, a quiz based app, Disney Gif, a keyboard extension app and the Star Wars App, winner of multiple Webby awards Note: some products no longer available in App Stores -
Senior Manager, Business Development And Product StrategyThe Walt Disney Company 2013 - 2014Executive Producer of Disney Animated, winner of 2013 Apple iPad App of the Year and BAFTA Award for Best Children's Product: Disney Animated tells the history of art and innovation from Snow White to Wreck it Ralph through an interactive book and game elementsNegotiated rights and contracts for hundreds of voice, music and lyric pieces with a diverse set of rights holders across Disney Music, Disney Animation and Disney Studios for under $60kAccelerated development by 6 months by refining and focusing minimum viable product requirements to meet launch date and on-stage presentation at D23 Fan Convention in 2013Forged relationships with diverse stakeholders internally and externally including Walt Disney Animation, Walt Disney Publishing, Walt Disney Music, Bourne Music Publishing and TouchPress , LLC -
Senior ProducerThe Walt Disney Company 2011 - 2013North Hollywood, CaLaunched Disney Connected Learning, a company-wide educational program aimed at K-6 kids and parents Responsible for front-end and back-end design, product and engineering teams for 5 mobile apps and a Facebook app underpinned by 5 subject curriculum -
ProducerThe Walt Disney Company 2008 - 2011Recruited to the Walt Disney Company to lead and staff Electronic Learning Aid business generating $100M in revenue for the company. Grew relationships with Vtech, Fisher Price and LeapFrog working with licensees on new products. Connected filmmakers and show runners with licensees ensuring brand and franchise standards were reflected in products. -
Freelance Content Designer And Project Manager(Self Employed) 2006 - 2008Design & build leadership for projects with licensees including National Geographic and LeapFrog. Managed global teams delivering high quality educational content and experiences for K-6 audiences.
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ProducerRiverdeep 2005 - 2006Garnered $2M in pre-sales through demo showcasing proprietary integrated courseware and assessment tools for elementary and middle schools.
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ProducerLeapfrog 2001 - 2005Lead product manager for launch of the Leapster platform, best-selling educational hand-held touchscreen platform in the educational gaming market. Cultivated licensor relationships with Nickelodeon, Disney and HIT Entertainment resulting in multi-year award winning products.. -
Exhibit DeveloperGyroscope 2000 - 2001Exhibit planning, research and design for museums catering to children and families. Clients included: Bay Area Discovery Museum, San Francisco Zoo and Youth Science Institute
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Account ManagerVargas Marketing Group 1999 - 2000Managed website design and print ads for Clorox, Pier 39 of San Francisco, and Mother’s Cookies.
Alison Maruca Skills
Alison Maruca Education Details
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Humanities, With Honors -
Humanities Honors Program
Frequently Asked Questions about Alison Maruca
What company does Alison Maruca work for?
Alison Maruca works for Cineverse
What is Alison Maruca's role at the current company?
Alison Maruca's current role is Vice President of Product.
What is Alison Maruca's email address?
Alison Maruca's email address is al****@****ers.com
What is Alison Maruca's direct phone number?
Alison Maruca's direct phone number is (818) 560*****
What schools did Alison Maruca attend?
Alison Maruca attended Stanford University, Stanford University.
What are some of Alison Maruca's interests?
Alison Maruca has interest in Career, Kids, Electronics, Traveling, Home Improvement, Reading, Crafts, Music, Sports, Dogs.
What skills is Alison Maruca known for?
Alison Maruca has skills like Creative Direction, Game Design, Video Games, Strategic Partnerships, Mobile Applications, Strategic Planning, Cross Functional Team Leadership, Storytelling, Animation, User Experience, Strategy, Quality Assurance.
Not the Alison Maruca you were looking for?
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Alison Maruca
Freelance Writer, Content Writer, And Strategic Communicator Seeking New OpportunitiesYokosuka4gmail.com, gmail.com, va.gov, stelladot.com
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