Alison Maxson Email & Phone Number

Orlando, FL, US

Orlando, Florida, United States

Forward Thinking Designs is a design and consulting firm that specializes in the programming and Design of audio, video, and show control systems for a wide array of venues that range anywhere in size from retail stores, churches, cruise ships, stadiums, and large scale theme parks.Forward Thinking’s mission is to translate creative concepts and ideas into.

San Jose, California, United States

Orlando, Florida Area

Atlanta, GA

Developed, managed and executed annual strategic communications plans that supported the various marketing and sales objectives for each division focused in Enterprise, Entertainment & Healthcare markets. Managed day-to-day activities such as editorial pitching, media inquiries, trade show planning, social media tactics and coordination of press kits and.

Greater Atlanta Area

Atlanta, GA

Managed the strategic development and implementation of public relations and marketing plans for multiple healthcare and technology focused clients to support their annual objectivesManaged the development of multiple rebranding projects involving corporate logo design, website design and construction, collateral materials, sales sheets and corporate.

Atlanta, GA

Facilitated and managed the strategic implementation of communications plans for multiple medical supply and device product lines to support clients’ annual marketing objectivesCounseled clients on editorial opportunities and byline article participation among healthcare trade and mainstream press as well as develop byline topics that support product(s).

Tampa/St. Petersburg, Florida Area

Managed and maintained external marketing communications with B-to-C and B-to-B pipelines focusing in the expectant mother/baby industryCollaborated in the development of marketing materials such as brochures, advertisements, various promotional materials, direct mail pieces, online marketing and e-mail communicationsAnalyzed and maintained all prospect.

Tampa/St. Petersburg, Florida Area

Responsible for P&L of assigned vendor accountsNegotiated & persuaded vendors to invest in appropriate marketing programs and activities Developed specific marketing programs for vendors to increase customer breath, market share, and profitabilityResponded to fluctuations in the market such as pricing, inventory allocation, & market shareManaged vendor's.

Bachelor Of Arts, Marketing

Activities and Societies: Alpha Kappa Psi member

B.A, Marketing

International Business (Normandy Business School Study Aboard Program)

International Marketing