Alison Mobley Email & Phone Number

Los Angeles, Ca, Us

• Maternity cover for the Podcast Audience Development Director, reporting to the Head of Podcasts at Bloomberg.• Leverage audience analytics to increase listener engagement using Omny, Podtrac, and Chartable. • Develop overall media strategy for podcast network promo inventory. Optimize ads using A/B testing and conversion metrics.• Activate cross-platform marketing initiatives across Bloomberg News owned-and-operated house media.

Los Angeles Metropolitan Area

• Led a cross-functional team of four professionals in managing end-to-end marketing and launch campaigns across Key Art, Digital, Social, Paid Media, Trailers, Video, and OOH for a portfolio of 15+ podcasts• Optimized the network promo on-air inventory and ad swap barter initiatives, increasing audio promo reach by over 200% – tracked performance and conversion metrics using Chartable. • Fostered critical relationships with leading media partners such as Apple Podcasts, Spotify, Amazon Music, and Wondery, ensuring strategic collaboration and network expansion.• Managed the marketing department budget and negotiated agreements with external vendors to maximize resources.

Greater Los Angeles Area

• Oversaw the Digital & Social team, producing high-impact marketing content for top-tier clients (STARZ, Netflix, Sony) while delivering measurable engagement growth.• Produced and directed live streams and social media campaigns, leveraging advanced digital tools to optimize reach and engagement for THE KISSING BOOTH 2, OUTLANDER, and other projects. • Managed the Digital & Social department budget. Created campaign budget bids for new projects and tracked department output to ensure project efficiency.

Greater Los Angeles Area

• Executive Produced 30+ custom comedy digital videos, articles, and events in partnership with esteemed brands and organizations, including Fox Sports 1, HBO, Chrysler, and more.• Digital Producer on high-profile projects, including Will Ferrell’s THE ROSE PARADE with Cord Hosenbeck and the Emmy-Nominated series THE EARLIEST SHOW, helmed by Ben Schwartz.• Compiled and analyzed digital video performance metrics with ad-ops for client wrap reports. Oversaw shoot budgets, collaborating with production, accounting, legal, and sales. • Spearheaded a content partnership with IFC Network, bringing FUNNY OR DIE TELEVISION (FODTV) to life as short-form television interstitials that ran on-air on television promo inventory.

Century City, Ca

• Developed and executed data-backed marketing campaigns for a prominent cable network, enhancing viewer engagement and driving ratings growth. Reported directly to the Head of Marketing.• Led media planning and buying efforts, managing a multi-million-dollar budget across Digital, Social, Cable, OOH, and Radio for new show launches.

• Developed and executed comprehensive media plans for national campaigns, including Cable, Radio, Outdoor, and Online platforms, driving effective audience engagement and brand visibility.• Managed and updated the national media budget (over 90MM), ensuring accurate tracking and allocation of resources for maximum impact.• Participated in the Fox Innovators program, presenting high-level strategies to the CEO and COO to foster organizational growth and innovation.

• Communication liaison between marketing departments (approx. 200 people). • Co-led weekly launch team meetings across 10 departments. • Editor of the Fox.com newsletter.

• Maintained relationships and liaised between executives, attorneys, writers, directors, producers, and other talent.• Read and provided coverage on scripts and story treatments.• Attended weekly assistant development meetings to research projects for clients.