Alison Mulrine Email & Phone Number

County Dublin, Ireland

Trade Marketing Manager for leading soft drinks brands, including local Irish brands and PepsiCo global brands, overseeing Retail, Away-From-Home, and E-Commerce channels at Britvic Ireland.

Paris, Île-De-France, France

Mondelez International is a global food conglomerate that stands as one of the world's largest and most well-known snack companies. I provided support to the sales & marketing activities of the Philadelphia Cream Cheese brand to both Retail and Away-From-Home channels in the French market.Category & Insights:Analysed and presented performance reports on the Philadelphia brand, competitors, and the local cream cheese market using Nielsen data.Used A3 Distrib for pricing analysis of the Philadelphia brand and its competitors.Monitored KPIs and prepared strategic recommendations for client meetings based on category analyses.Trade Marketing:Managed relationships with external service providers and developed impactful marketing materials.Created POS materials, to empower the sales team and drive consumer purchasing decisions.Executed trade-specific activities such as couponing, in-store promotions, and radio adverts to enhance brand presence and sales.Brand Management:Developed and maintained the Brand Book, ensuring cohesive brand communication.Coordinated and executed the brand activation calendar, utilising a mix of digital and in-store strategies.Led social media management, fostering meaningful connections with the audience to enhance brand visibility and engagement.

Ho Chi Minh City, Vietnam

Pernod Ricard is a French multinational company that specialises in the production and distribution of alcoholic beverages. The company is one of the world's largest manufacturers of wines and spirits. I had the opportunity to lead a consulting project centred on new product development, specifically focusing on the launch of a new category: Ready-to-Drink cocktails within the Vietnamese market. Our team was involved in every aspect of the product's development, from crafting distinctive flavours to orchestrating strategic marketing efforts to ensure a successful launch.

Vancouver, British Columbia, Canada

Vancouver Water Adventures is a family owned SME offering boat tours, jet ski, kayak and paddle boarding tours, rentals and lessons. Acted as the social media and community manager. Managed the company’s website, performing SEO and running ads on Google, Facebook and Instagram. Grew the knowledge base of third party selling companies such as Viator, TripAdvisor and Get Your Guide. Visited hotels and built relationships with concierges. Created partnerships with university groups, local businesses, international organisations and influencers to aid the promotion of the company’s activities.

Paris, France

Enterprise Ireland is the Irish state agency responsible for the development and growth of Irish enterprises in world markets.Managed communications, public relations & social media for Enterprise Ireland’s offices in the French market. Developed a digital marketing strategy, daily social media posts, monthly newsletters and various internal video campaigns.Collaborated with the wider Enterprise Ireland organisation developing communication strategies for the Eurozone markets. Acted as the point of contact to the local French PR agency, and the HQ communications department handling all PR and communications-related projects. Assisted in the organisation of a Trade Mission to Paris welcoming Irish Prime Minister Leo Varadkar. Held the responsibility for running communications, photography, videography, and live updates on social media at each stage of the day’s events.

Paris, France

Assisted with the research and support of an academic author specialising in the areas of organisational behaviour, leadership and organisational transformation.Duties included transcribing, translating, editing and analysing materials and information.

County Kildare, Ireland

Established in 2014, Mulrines Irish Orchards is Ireland's largest orchard, located in Co Kildare covering 320 acres. As part of the Mulrines family, I handled the day-to-day collection of operations and outflow of produce throughout the harvest period. I had the role in liaising information between the orchards and headquarters, ensuring the seamless coordination essential for the success of our expansive orchard venture.

County Donegal, Ireland

Acted in a customer service-conscious role handling customer orders and complaints in the sales support team. Assembled lists of target customers from internal and external sources and contacted new targets. Captured the initial orders and transferred the new business accounts to the sales support team to provide ongoing service.

Bachelor Of Commerce International With French

Exchange, Master In Management

Master Of Science - Msc, International Marketing And Business Development

International seminar: Stockholm, Sweden International semester: Ho Chi Minh, Vietnam

Irish Leaving Certificate