Development and implementation of strategic marketing initiatives that align with the business units goals and objectives. This includes overseeing marketing and communications initiatives to ensure a consistent corporate image across all marketing channels, execution and follow-through. Marketing management responsibilities include: the oversight of all corporate initiatives, product campaigns, event/conferences, websites and new product strategic and tactical development, database management, and management of marketing staff and/or agency.

- Marketing strategy and implementaion in the financial services sector - Creation and mangement of external and internal marketing programs - Collaboration with industry assocations to deliver throught leadership content - Development and prusuit of marketing initiatives that drive sales opportunities and build/retain client relationships

- Development and implementation of a marketing strategy to launch and brand Fiserv in a new market segment, Government Services - Member of various Government Association committees - Management of external marketing programs and initiatives including advertising, press/media, forums and speaking engagenments - Collaberation with Government agencies and associations to deliver content and thought leadership for educational programs.

- Development of the company’s strategic marketing direction for the domestic and international markets. - Development of branding initiatives to ensure a consistent corporate image across all marketing channels; including proposal development, execution, and follow-through. - Management of external marketing relationships including designers, webmasters, agencies, printers, and writers. - Built and maintained relationships with industry associations and publications to promote and communicate the company’s thought leadership initiatives.

-Development of the company’s strategic marketing direction including market and internal research, overseeing branding initiatives to ensure a consistent corporate image across all marketing channels, and proposal development, execution and follow-through. - Marketing management responsibilities include the oversight of all corporate initiatives, product campaigns, event/conference, websites, new product strategic and tactical development, and staff. - Collaboration with alliance partners and industry associations to gain value-added exposure in the marketplace through promotional and institutional activities.

- Responsibilities included overseeing all facets of external communications. Specifically, public relations and vendor-focused events. - Oversight of internal communications, including employee recognition programs, management meetings, corporate events, and communication vehicles including corporate and (5) divisional newsletters. - Provided recommendations to senior management regarding short and long-term marketing programs that insured sales and profits that yield maximum return on the sales promotion investment. - Directed sales promotion efforts with buying staff, outside advertising agencies, jewelry vendors and store personnel involving media planning, production and implementation of all advertising programs and store personal training. - Responsible for initiating and coordinating all visual merchandising/display and sign programs for the division.