Alison Perks Email & Phone Number

(A Part Of Sgk Inc.)

• Manage a portfolio of high-value CPG client accounts, representing over $5MM in annual revenue. • Leverage client relationships and industry expertise to identify new business opportunities and expand scope. • Lead a team of 4 account managers that consistently meet and exceed quarterly revenue targets, while building and growing successful client relationships. • Strong leadership skills, with a focus on motivating and mentoring team members to achieve their full potential. • Provide strategic guidance and consultation to clients on design strategies and trend reporting, resulting in increased brand visibility and client engagement. • Serve as the ongoing account lead for the Kellanova Pringles account, offering high-level strategic insights to drive brand growth and adapt to market changes effectively.

• Manage a portfolio of high-value CPG client accounts, representing over $5MM in annual revenue. • Leverage client relationships and industry expertise to identify new business opportunities and expand scope. • Lead a team of account managers that consistently meet and exceed quarterly revenue targets, while building and growing successful client relationships. • Strong leadership skills, with a focus on motivating and mentoring team members to achieve their full potential. • Provide strategic guidance and consultation to clients on design strategies and trend reporting, resulting in increased brand visibility and client engagement. • Serve as the ongoing account lead for the Kellanova Pringles account, offering high-level strategic insights to drive brand growth and adapt to market changes effectively.

Battle Creek, Mi

• Spearheaded the global brand redesign for Pringles as the US Account Lead, ensuring brand consistency across regions by collaborating with global teams and presenting to stakeholders, which fostered strategic alignment and approval. With a focus on food story development, managing photo illustrations, and providing top tier global design governance.• Partnered with brand marketing, brand design, and innovation teams at Kellogg's to implement packaging redesigns, new product launches and a wide range of packaging projects.• Built strong, trust-based client relationships while serving as the key contact on multiple brands across the Snacks category for Kellogg's• Accurately estimated project scopes to ensure profitability and adherence to client rate cards, optimizing financial outcomes. • Led a multifunctional team through strategy to design development and final production stages

Battle Creek, Mi

• Key client contact for packaging design across Kellogg’s Salty Snack brands. • Develop and maintain strong client relationships through effective communication. • Manage cross-functional teams to achieve exceptional packaging design all while ensuring deadlines are met amongst multiple projects at once. • Create and manage project timelines and client budgets; tracking costs to date and billing jobs in a timely manner.• Proactively seek new opportunities to grow the clients' business as well as improving internal processes.

Kalamazoo, Michigan Area

Kellogg’s Family Rewards® - Kellogg’s Relationship Marketing• Oversaw website, social, and promotional content for Kellogg’s Family Rewards® (KFR), resulting in 9M+ registered members. • Acted as primary point of contact for KFR account, liaising between client and agency partners. • Directed creative development, fostering strong internal relationships and providing clear client feedback. • Played pivotal role in transitioning KFR Loyalty program, managing testing, website updates, and client/partner relations. • Managed business objectives including member registration, new method awareness, and promotion engagement.Kellogg’s Crackers – Keebler Club & Keebler Town House• Managed and executed online media units for Kellogg’s Crackers brands.• Played a key role in content management and review for Town House crackers on Pinterest.

Greater Detroit Area

Account: Regional (Tier II) Ford Auto• Managed paid search campaigns for regional Ford account across various search engines and devices. • Drove keyword-based marketing initiatives and regularly analyzed performance to optimize strategies. • Developed client optimization strategies focusing on ROI, cross-tier integration, and multi-device usage. • Collaborated with search engines (Google, Yahoo, Bing) and tech partners to discover new communication opportunities and improve efficiencies.

Greater Detroit Area

Accounts: Ford and Lincoln Export and Growth (E&G) Account. • Primary agency coordinator for the Ford and Lincon Export & Growth Account• Managed multilingual projects across Ford's emerging markets in print, digital, CRM, point-of-purchase and out-of-home • Oversaw campaigns from inception to completion, ensuring timely delivery and attention to detail. • Implemented digital routing process for faster reviews and improved efficiency.

Kalamazoo, Michigan Area

Greater Grand Rapids, Michigan Area

Bachelor Of Science, Advertising/Public Relations

Activities and Societies: Ad Club, Soccer & Volleyball - Campus Intramural SportsAmerican Advertising Federation National Student.

Study Abroad Credit, Study Abroad

Studied abroad for semester in London, England (September 2010 - December 2010). All classes were based around a theme of European Media.

High School Diploma

Activities and Societies: National Honor Society, VolunTeens, Varsity Soccer & Volleyball, President of DECA Student Organization