Alison Perks Email & Phone Number

(A Part Of SGK inc.)

• Manage a portfolio of high-value CPG client accounts, representing over $5MM in annual revenue.
• Leverage client relationships and industry expertise to identify new business opportunities and expand scope.
• Lead a team of 4 account managers that consistently meet and exceed quarterly revenue targets, while building and growing successful client relationships.
• Strong leadership skills, with a focus on motivating and mentoring team members to achieve their full potential.
• Provide strategic guidance and consultation to clients on design strategies and trend reporting, resulting in increased brand visibility and client engagement.
• Serve as the ongoing account lead for the Kellanova Pringles account, offering high-level strategic insights to drive brand growth and adapt to market changes effectively.

• Manage a portfolio of high-value CPG client accounts, representing over $5MM in annual revenue.
• Leverage client relationships and industry expertise to identify new business opportunities and expand scope.
• Lead a team of account managers that consistently meet and exceed quarterly revenue targets, while building and growing successful client relationships.
• Strong leadership skills, with a focus on motivating and mentoring team members to achieve their full potential.
• Provide strategic guidance and consultation to clients on design strategies and trend reporting, resulting in increased brand visibility and client engagement.
• Serve as the ongoing account lead for the Kellanova Pringles account, offering high-level strategic insights to drive brand growth and adapt to market changes effectively.

Battle Creek, MI

• Spearheaded the global brand redesign for Pringles as the US Account Lead, ensuring brand consistency across regions by collaborating with global teams and presenting to stakeholders, which fostered strategic alignment.
• Partnered with brand marketing, brand design, and innovation teams at Kellogg's to implement packaging redesigns, new product launches and a wide range of packaging projects.
• Built strong, trust-based client relationships while serving as the key contact on multiple brands across the Snacks category for Kellogg's
• Accurately estimated project scopes to ensure profitability and adherence to client rate cards, optimizing financial outcomes.
• Led a multifunctional team through strategy to design development and final production stages

Battle Creek, MI

• Key client contact for packaging design across Kellogg’s Salty Snack brands.
• Develop and maintain strong client relationships through effective communication.
• Manage cross-functional teams to achieve exceptional packaging design all while ensuring deadlines are met amongst multiple projects at once.
• Create and manage project timelines and client budgets; tracking costs to date and billing jobs in a timely manner.
• Proactively seek new opportunities to grow the clients' business as well as improving internal processes.

Kalamazoo, Michigan Area

• Kellogg’s Family Rewards® - Kellogg’s Relationship Marketing
• Oversaw website, social, and promotional content for Kellogg’s Family Rewards® (KFR), resulting in 9M+ registered members.
• Acted as primary point of contact for KFR account, liaising between client and agency partners.
• Directed creative development, fostering strong internal relationships and providing clear client feedback.
• Played pivotal role in transitioning KFR Loyalty program, managing testing, website updates, and client/partner relations.
• Managed business objectives including member registration, new method awareness, and promotion engagement.Kellogg’s Crackers – Keebler Club & Keebler Town House

Greater Detroit Area

• Account: Regional (Tier II) Ford Auto
• Managed paid search campaigns for regional Ford account across various search engines and devices.
• Drove keyword-based marketing initiatives and regularly analyzed performance to optimize strategies.
• Developed client optimization strategies focusing on ROI, cross-tier integration, and multi-device usage.
• Collaborated with search engines (Google, Yahoo, Bing) and tech partners to discover new communication opportunities and improve efficiencies.

Greater Detroit Area

• Accounts: Ford and Lincoln Export and Growth (E&G) Account.
• Primary agency coordinator for the Ford and Lincon Export & Growth Account
• Managed multilingual projects across Ford's emerging markets in print, digital, CRM, point-of-purchase and out-of-home
• Oversaw campaigns from inception to completion, ensuring timely delivery and attention to detail.
• Implemented digital routing process for faster reviews and improved efficiency.

Kalamazoo, Michigan Area

Greater Grand Rapids, Michigan Area

Bachelor Of Science, Advertising/Public Relations

Activities and Societies: Ad Club, Soccer & Volleyball - Campus Intramural SportsAmerican Advertising Federation National Student.

Study Abroad Credit, Study Abroad

Studied abroad for semester in London, England (September 2010 - December 2010). All classes were based around a theme of European Media.

High School Diploma

Activities and Societies: National Honor Society, VolunTeens, Varsity Soccer & Volleyball, President of DECA Student Organization