Alison Rene (Mcim) Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Develop quarterly strategic marketing plans aligned to strategic business planDevelop quarterly omni-channel marketing campaigns and programmes with an always-on approachManagement of webinars and virtual training programmes Develop quarterly content strategy - planning, execution, SEO and analytics Drive associated marketing, campaign and activation plans to ensure KPIs are being metProvide marketing advisory, implementation and management services to C level business leadersMaintain regular measurement of campaign ROI Keeping abreast of current trends in marketing.

London, United Kingdom

Managed audience generation for UK flagship event -World Tour London 2019 resulted in an increase of 37% in registered pipe and 110% of registered attendees to goal. Created and managed external communications schedule, along with sales enablement to support sales colleagues promote event.Focused registrations on the UK top FTSE250 accounts Communication / relationship building - sales enablement for World Tour London, new registration system and new events app featureCollaborated with wider marketing teams in UKI and globally to drive execution of World Tour LondonBuilt relationships and communicated with senior sales leaders, sales teams and marketing colleagues to keep up to date with tracking registration against target numbers and pipeline Liaised with data teams and campaign managers to identify and segment target data sets Worked collaboratively with executive programmes to target strategic accountsProject management - utilising Salesforce tools to create RACI charts. Coordinating with product specialists and external creative agenciesBuilt dashboards and reports tracking registration and pipeline Create and manage follow up programmes to execute post eventWorked in conjunction with web and creative teams to deliver online content Created and managed external communications schedule, along with sales enablement Experience using: Salesforce Marketing Cloud, Lighting Platform, Einstein Analytics, Microsoft Suite, Google docs, Google Analytics

Toronto, Ontario

Provided marketing support to Industry leads and senior stakeholders working across Canada and America East coast region. Secured top performer for the global marketing consulting team within 1-year. Utilised data analysis, Gartner research and marketing tactics to create industry wide strategic marketing plans and integrated marketing campaigns. Created strategic marketing plans per industry that were aligned to Gartner Consulting global marketing plan and industry go-to-market (GTM) plansBuilt relationships as marketing partner with senior executives to achieve business goalsSales enablement - ensuring stakeholders had access to marketing assets, templates and processes Ensured marketing plan aligned to the industry GTM planProven track record of creating compelling communications for email marketing, the web and social Worked in collaboration with global events team, to position consulting within high profile Gartner eventsUtilising account based marketing successfully created journey-led campaigns to engage C-level clients Partnered with global marketing teams to align cross functional marketing activities Delivered multi-channel marketing campaigns across Canada and America East Coast regionCollaborated with creative services to create industry wide capabilities collateral materialManaged marketing programmes and budgets Collaborated with other business units within Gartner, to deliver a consistent brand and identify business development opportunities Produced industry reports detailing ROI of specific campaigns Delivered weekly data and analysis reports Organised and led marketing campaign ‘kick-off’ meetings.

Provided marketing expertise through research, strategy and campaign development, branding and promotions to WDA clients working within B2B, nonprofit and public sector. Ended each year under budget on average of 5% - 10% through cost-effective marketing management and supplier negotiations.Provided marketing advisory, implementation and management services to C level business leaders of small medium enterprises, non profit and public sector (WDA clients) Analysed and distilled industry research in order to inform in the creation of the client’s marketing strategy Guided in the creation of marketing plans and campaigns for WDA clients Worked with creative and web teams to ensure client’s brand remained integral throughout campaign execution Conceptualised and presented campaign ideas to senior executives and staff Project managed several client projects ensuring appropriate prioritisation of each project Established appropriate tracking methods to monitor results of client campaigns Partnered with senior executives to achieve business goals.