Alison Savage has been in the business of building brands for over 20 years. She is a rare breed of Strategist and Moderator, having had a successful career in senior positions client-side and agency-side before starting her own strategic consultancy more than a decade ago. This background gives Alison a unique understanding of clients’ issues, and analyses are always done through business, communication, and human/cultural lenses simultaneously. She is known for providing recommendations that are highly understandable and actionable for all disciplines. Alison is passionate about strategy; in today's fractured and expanding media landscape it's more important than ever that a brand truly understand its DNA. What makes Alison unique in the consulting field is that she analyzes business problems from the perspective of people, marketers, and ad agencies, finding solutions that address the needs of all. She is a quick study that hits the ground running and is known for her strong work ethic and positive attitude. Beyond her skills as a Strategist, Alison has extensive experience in strategic facilitation and is a RIVA-trained qualitative research moderator. Alison has led strategy and research at every stage of the development process, including brand DNA, consumer lifestyle exploration, consumer segmentation, concept testing, strategic territories, brand positioning, and advertising communication. Alison is probably more interested in people, what they think, and why they think what they do than just about anyone you'll meet. A deep fascination with people has spurred Alison to travel around the world and immerse herself in other cultures and their mindsets. Her travels in more than 55 countries have expanded and improved her observational and cultural analytic skills. Alison has led strategy and/or research for companies in Canada, Europe, the UK, the US, Central America, and the Caribbean.Specialties: • Strategic Consulting (project work, part-time or short-term contracts)• Qualitative research (focus groups, online focus groups, online bulletin boards, IDIs, ethnographies)• Strategic Facilitation• Brand Purpose and Brand Positioning• Consumer Analyses • Competitive Analyses• Industry Analyses• New Business Pitches • New Agency Searches• Consumer Immersions• New Product Launch Strategies