Alison Shaw Email & Phone Number

Halton Hills, On, Ca

Georgetown, Ontario, Canada

Excited to be in the pre-open phase of Amica Georgetown, opening August 2019. Starting from the ground up is a challenging and rewarding professional experience! A Community Relations Director's responsibilities include leasing of all Independent, Assisted Living, and Memory Care suites in combination with building a strong network of professionals that work with our local seniors. Event planning, public speaking, creating robust marketing plans, and effective trust/relationship building are all skills required to be successful in this busy position.

The Marleigh - Unionville (Amica Unionville)

Started with this property from pre-open lease up as Baybridge's first new build and flagship. Developed, maintained, and strengthened community connections and relationships, leading to a booming referral base.Successfully stayed ahead of target for the first two years while launching this new brand.Assisted in training new CRDs with Yardi CRM software and onboarding of Amica team when the companies joined.

Markham, Ontario, Canada

• Responsible for the Marketing and Leasing of Luxury Retirement Residence suites• Development of the annual onsite (Special Events) Marketing Plan and sales programs to reach occupancy targets• Implement quarterly Community Outreach Plan to include membership in community organizations, trade shows, sponsorships, professional networking groups• Train, manage and support the Marketing Assistant • Plan and implement yearly advertising plan and budget allocations • Complete concise and detailed Marketing reports• Monitoring of competitors and keeping competitor information updated using effective Marketing research tools• Effectively track all marketing inquiries and follow up using contact management program• Manage and maintain both Professional and Resident Referral Program• Facilitate a smooth sales process by ensuring all proper steps are complete for each relevant Department within the Residence. • Develop and implement yearly advertising plan• Continuously search for new, creative outlets to brand the Residence and create/maintain awareness in the Community• Outsource appropriate promotional materials for use in the Community, while maintaining strict brand standards• Complete additional projects as requested from Regional Marketing Manager, and/or VP of Marketing

Windermere On The Mount

• Developed and marketed a strategy to promote the brand new Windermere on the Mount Luxury Retirement Residence• Promoted after 6 months from Marketing Representative• Created and maintained full network of Contacts and referral sources • Held an integral part of planning, setting market rents, and organizing the launch of their PHASE 2 expansion• Assisted in solidifying the foundation of the Management Team to work together to reach occupancy targets, resident satisfaction and the overall smooth operation of the Residence

The Sociology Of Health And Aging

Ssw - Gerontology