Alison Shewchuk Email & Phone Number

New York, Ny, Us

-Leads social media strategy for Facebook, Instagram, YouTube and Twitter, for both paid and organic -Plans, develops and coordinates organic content calendar by social platform on a monthly basis; including creation of social media copy and creative-Works cross functionally and collaboratively with Account Leads on strategy, marketing and program management-Participates in regular status and brainstorm meetings with the agency teams, brand/marketing & internal teams-Researches… Show more -Leads social media strategy for Facebook, Instagram, YouTube and Twitter, for both paid and organic -Plans, develops and coordinates organic content calendar by social platform on a monthly basis; including creation of social media copy and creative-Works cross functionally and collaboratively with Account Leads on strategy, marketing and program management-Participates in regular status and brainstorm meetings with the agency teams, brand/marketing & internal teams-Researches and identifies current social trends and industry landscape-Leads production management and approval process of all social assets and post copy-Responsible for social listening reports to find relevant insights for the brand to incorporate into social strategy-Leads all monthly and quarterly social media reporting-Track and respond to daily consumer comments and questions to foster an active community across all social platforms Show less

• Supports B2B and B2C clients such as Homer Learning, KPMG, and Schneider Electric • Provides excellent customer service to clients and adjusts growth strategies• Drafts, publishes and optimizes social media copy across Facebook, LinkedIn and Twitter• Leads and participates in brainstorms for creating innovative ways to generate ownable media moments for clients and obtain editor attention with evergreen angles• Scouts media opportunities and organize editorial calendars for… Show more • Supports B2B and B2C clients such as Homer Learning, KPMG, and Schneider Electric • Provides excellent customer service to clients and adjusts growth strategies• Drafts, publishes and optimizes social media copy across Facebook, LinkedIn and Twitter• Leads and participates in brainstorms for creating innovative ways to generate ownable media moments for clients and obtain editor attention with evergreen angles• Scouts media opportunities and organize editorial calendars for media opportunities• Preps recap reports and emails• Maintains monthly calendar of events, programs, and competitive industry events • Sets and manages project + team schedules Show less

• Supported B2C and B2B clients such as Bravo & Oxygen networks, Native Instruments, Xerox KPMG and Schneider Electric • Assisted in the development of print and promo material for all marketing campaigns and initiatives• Managed and executed the lifecycle of public events, from coordination to execution to post-mortem• Researched and identified industry trends that will affect marketing and communication plans• Copywriting lead and editor for social media content for Facebook… Show more • Supported B2C and B2B clients such as Bravo & Oxygen networks, Native Instruments, Xerox KPMG and Schneider Electric • Assisted in the development of print and promo material for all marketing campaigns and initiatives• Managed and executed the lifecycle of public events, from coordination to execution to post-mortem• Researched and identified industry trends that will affect marketing and communication plans• Copywriting lead and editor for social media content for Facebook, LinkedIn and Twitter, for both paid and organic strategies • Draft press releases and thought leadership bylines for executives and successfully placed in trade, business and consumer media publications• Responsible for day-to-day team managementMaster of the following tools: Hootsuite, Sprinklr, Dynamic Signal/VoiceStorm, Facebook, NewsWhip, Traackr, Dropbox and Box Show less

Greater New York City Area

• Handled all outgoing correspondence to clients and executives• Assist in compiling the daily news clips that are distributed throughout the company and to clients• Maintain monthly calendar of events, programs, and competitive industry events • Research and report on related trends• Head of administrative duties for teams

• Prepared briefing documents • Planning internal and external meetings• Maintain working docs for the team and organize maintain Dropbox and other shared systems

• Managed inventory• Greeted and served customers• Handled customer enquiries and complaints

Communication, Mass Communication/Media Studies

Communications And Mass Media

Activities and Societies: I conducted a portion of my undergraduate studies abroad where I furthered my media skills and involved myself.