Alison Smith Email & Phone Number

Responsible for achieving budgeted revenue and opening up new distribution channels in Australia/New Zealand, Africa, and Latin America/CaribbeanManage relationships with exclusive distributors in Australia/New Zealand and South Africa. Travel to both territory to conduct business reviews, visit accounts, and present new titlesDirectly responsible for sales to wholesalers and booksellers in Latin America and the Caribbean. Manage account base of nearly 100 customers and travel regularly to meet with key accounts Manage relationships with publishers and distribution clients, reporting on market conditions, sales in my territory, forecasting, following up on leads Manage all sales processes related to account base, including customer service and credit Attend BEA, Frankfurt, London, and Guadalajara Book Fairs

Worked with UK-based Export Sales Director to maximize export sales opportunities and achieve budgeted revenue in all territories outside of the US & CanadaActed as in-house Sales Director, representing department at company meetings and liaising with VP of Special & International Sales, editorial, production, and marketing Developed and maintained sales and expense budgetsDirectly responsible for sales in Latin American and CaribbeanManaged reps/distributors in Middle East and South AfricaResponsible for the creation and distribution of bi-monthly e-newsletters; created international link and webpage on company websiteAttended BEA, Frankfurt and London Book Fairs; traveled to specified territories

Supervised two direct reports in marketing departmentPlanned and oversaw production of 3 seasonal trade and 6 specialty catalogs per yearWorked with distribution clients to ensure we had timely, accurate title information to communicate to sales teamCreated advertising and marketing plans in accordance with budgetWrote ad copy and oversaw design for print and online advertisingCoordinated and attended domestic trade shows and academic conferences

Managed relationships with key distribution partners in Canada, UK/Europe, and Australia, and supervised sales reps in other territories throughout the world.

Managed distributor relationships and negotiated special sales at academic publisher

Provided course adoption recommendations and customer service to ESL professors at textbook publisher

B.A., History

M.A., Tesol