Alison Spehar Email and Phone Number
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A multi-award winning account-based and strategic B2B marketer that successfully leverages technology, analytics and data-driven insights to build complex, multi-channel, customer-centric programs that drive business results and achieve plan targets. Accomplished in shaping the vision, defining the marketing strategy and building the team responsible for developing and executing demand marketing and account-based marketing strategies. Proven track-record of leading change, defining business processes and implementing new ways of doing business. Leadership reputation for building high performing, results-oriented, engaged teams that like to have fun! I am passionate about leading and developing people. I take pride in helping teammates realize their career aspirations and celebrating their accomplishments. I am known for my dedication, passion and energy. My collaborative style helps me build strong relationships, bring out the best in people and inspire greater collective success. Areas of Expertise:✔ Marketing Strategy and Planning✔ Demand Marketing Strategy and Planning✔ Award-winning Account-Based Marketing Strategy and Execution ✔ CRM & Life-cycle Marketing Programs✔ Business, Marketing and Cross-functional Leadership ✔ Growth - Revenue Marketing ✔ Field Marketing ✔ Demand Generation / Lead Management ✔ Loyalty / Partner Program Management✔ Digital Marketing – Email / Website / SEO-SEM-PPC / Advertising✔ Integrated inbound and outbound marketing ✔ Content strategy and content marketing✔ Social Media Marketing ✔ Budget and Forecast Management (Expense and P&L)✔ Performance Measurement and Reporting✔ Data Analytics, Modelling & Segmentation ✔ Marketing & Salesforce Automation ✔ Client-service / Agency Experience I am looking for a leadership position within a customer-centric, collaborative, people-first organization that embraces data and technology to drive business results, and promotes opportunities for continuous learning and growth. Please contact me by:✉ alison.spehar@gmail.com✆ 519-496-3587🌎 www.alisonspehar.com
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Senior Director MarketingNorthern Commerce Oct 2022 - PresentLondon, Ontario, CaResponsible for leading and building the new marketing function as a member of the Northern Leadership Team and Revenue Leadership Team. Contribute to organizational and revenue strategy, planning and target-setting. Collaborate and work cross-functionally with Sales, Client Experience, Solutions, Technology and Industry teammates to develop multi-faceted, integrated marketing strategies and initiatives to support the achievement of revenue and business objectives. Responsible for leading all facets of marketing including: brand, demand generation, content development, social media, digital events, partner marketing, events/conferences, email/nurture programs, sales enablement (inbound/outbound), website/SEO, paid media, creative, technology and data management. Responsible for developing and implementing foundational marketing processes, including integrating technology, database management and performance reporting. Facilitate the internal education, alignment and adoption of B2B and ABM marketing best practices within Northern.
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Senior Director, Demand Marketing StrategyQuarry 2019 - Oct 2022St. Jacobs, Ontario, CaConsult with senior leaders at leading B2B technology companies to develop and execute demand marketing and account-based marketing strategies that integrate with sales and drive measurable results aligned with business objectives. Senior leader overseeing team of Demand Marketing Planners with team and client responsibility for the strategic delivery of each engagement.Collaborate with client stakeholders and Quarry experts to develop highly-targeted, data-driven demand marketing / account-based marketing plans (1:1 / 1:Few / 1:Many) that drive engagement to influence the buyer group and accelerate the buyer journey. Plans include: targeted inbound / outbound marketing initiatives, data strategy, integrated touch-point and channel plans, sales enablement and supporting content and paid media / social media marketing, and martech requirements. A B2B marketers “job” ultimately is to enable sales to sell; collaboration and alignment with sales is critical to execute and achieve overall marketing goals and objectives.Engaged by clients to lead the development of annual marketing plans including facilitating cross-functional working sessions to align on goals, objectives and strategic imperatives to inform prioritized key initiatives. Collaborate on brand strategy, customer insight, market research, data and analytics initiatives. Experienced in facilitating cross-functional collaboration, alignment and education of client stakeholders. Leverage enterprise leadership experience to confidently provide senior-level consulting and guidance to address organizational barriers, forge cross-functional alignment, improve marketing performance and effectiveness, design marketing/sales operations and workflow processes, improve use of data and analytics, integration of marketing technology and automation, to drive marketing excellence and performance. -
Senior Director, Client ResultsQuarry 2017 - 2019St. Jacobs, Ontario, CaPartner with senior B2B marketing leaders in the development and execution of highly-targeted, multi-channel demand generation and account-based marketing strategies that engage the right buyer, at the right time and contribute measurable results aligned with sales and marketing objectives. Lead the cross-functional client account teams to ensure on-strategy delivery of all engagements. Support client education and adoption of Account-Based Marketing as a strategic practice. Oversea the development, integration and execution of marketing programs including: concept/creative development, brand strategy, targeted messaging, content strategy, media planning, paid media / social media marketing, digital marketing (email, web, landing pages, SEO-SEM, digital advertising), content strategy, direct marketing and sales enablement.Leverage enterprise leadership experience to confidently provide senior-level consulting and guidance to address organizational barriers, forge cross-functional alignment, improve marketing performance and effectiveness, design marketing operations and workflow processes, improve use of data and analytics, integration of marketing technology and automation, to drive marketing excellence and performance. Responsible for being knowledgeable in all facets of client business and building relationships to manage and grow client portfolio. Provide oversight to Quarry account team to ensure on strategy delivery. Lead and develop team of marketing professionals to the achievement of company, client and personal goals.
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Director, Customer Relationship Marketing & Demand GenerationPurolator Inc. 2016 - 2016Mississauga, Ontario, CaConsolidated commercial marketing teams (Retail, Small Business, Field Marketing) responsible for enterprise-wide demand generation and customer-management marketing. Developed integrated strategies, plans, and programs aligned with business and segment objectives. Streamlined business processes, resources, and management of budget. Advocated disciplined process and best practices for automated data-insight-driven program management, analytics, and reporting. -
Director Of Marketing - Small Business & RetailPurolator Inc. 2014 - 2016Mississauga, Ontario, CaManaged and developed team of marketers responsible for Small Business and Retail segments. Developed strategies and marketing plans to achieve plan objectives. Led Retail Operations team with P&L responsibility for 40 shipping centers with 220 employees and network of 1.3K+ locations, including terminals, drop boxes, agents, and partners.
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Senior Manager - Small Business MarketingPurolator Inc. 2006 - 2014Mississauga, Ontario, CaBuilt SMB department and led team to develop and execute integrated, data-driven CRM programs (strategies for acquisition, onboarding, retention, loyalty and cross sell). Instituted disciplined planning, program, and budget management processes, including comprehensive measurement, performance reporting, and ROI.2014 - Purolator Circle of Excellence Award Winner for Outstanding Achievement in Marketing
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Customer Segment Manager - Small BusinessPurolator Inc. 2004 - 2006Mississauga, Ontario, Ca
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Marketing ManagerPurolator Inc. 2002 - 2004Mississauga, Ontario, Ca
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Direct Marketing SpecialistPurolator Inc. 2001 - 2002Mississauga, Ontario, Ca
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Account ManagerRapp Collins Worldwide 1999 - 2001New York, Ny, UsDeveloped and managed integrated database marketing programs for both B2B and B2C clients, including strategy, planning, creative execution, production and data requirements, and project and budget management. -
Account ExecutiveRapp Collins Worldwide 1998 - 1999New York, Ny, Us
Alison Spehar Skills
Alison Spehar Education Details
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Wilfrid Laurier UniversityMarketing And Economics -
Schulich School Of Business - York UniversityPurolator'S Leaders Edge Program
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Schulich School Of Business - York UniversityPurolator'S Managers Edge Program
Frequently Asked Questions about Alison Spehar
What company does Alison Spehar work for?
Alison Spehar works for Northern Commerce
What is Alison Spehar's role at the current company?
Alison Spehar's current role is Strategic B2B Marketing Leader | Drive Business Results | Empower People.
What is Alison Spehar's email address?
Alison Spehar's email address is as****@****tor.com
What is Alison Spehar's direct phone number?
Alison Spehar's direct phone number is +190571*****
What schools did Alison Spehar attend?
Alison Spehar attended Wilfrid Laurier University, Schulich School Of Business - York University, Schulich School Of Business - York University.
What are some of Alison Spehar's interests?
Alison Spehar has interest in Customer Experience, Professional Interests, Database Marketing, Data And Analytics, Planning, Reading, Marketing And Sales Automation, Marketing Technology, Team Leadership, Digital Marketing.
What skills is Alison Spehar known for?
Alison Spehar has skills like Integrated Marketing, Customer Retention, Marketing Strategy, B2b, Marketing Communications, Lead Generation, Loyalty Programs, Cross Functional Team Leadership, Digital Marketing, Relationship Marketing, Email Marketing, Demand Generation.
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