Alison Tee Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, My

- Managed digital marketing campaigns and set up digital ads, such as social media ads, GDN and CPAS ads. - Managed all social media platforms - Instagram, Facebook and Tik Tok and ensured 10% YOY growth of followers.-Worked with KOLs (eg. Kuan Siblings, Yaya Zahir, etc.) and managed ambassadorship (eg. Ayda Jebat) for shooting and posting purposes.-Liaison with the production house and magazine (eg. Citta Bella), planned and executed seasonal photoshoot with styling for ambassador and KOLs.-Liaised and planned for Fashion Show (eg. SneakerLAH, centre court at The Exchange TRX) with the model agency.-Managed sponsorship to KOLs for campaign launch postings / TV Shows (eg. TV3 Wanita Hari Ini, 8 E-news on 8TV).

- Served as team lead for several marketing campaigns - to develop and overseeing implementation of strategic marketing plans aligned with the company’s objectives and product launch.- Worked closely with Media Agency (eg. OMNIA, iMedia, iQIYI, VIU), PR Agency and Ads Company (eg. Spectrum, Laguna) to elevate brand presence with advertorial / OOH / Ads placements.-Supervise the creation of marketing materials and collateral to ensure alignments with guidelines. -Direct liaison with all the parties (eg. mall, supplier, PR Agency, internal team) to ensure timely execution of set up and events arrangement.- Discovered and approached potential partnership with other brands.- Discussed and advised graphic team on visual design and requirements.

• Generated and analysed weekly, monthly and seasonal reports.• Planned for inventory forecast, sales re-forecast, stock transfer/management, markdown forecast for seasonal sales and stock assortments for new store opening.• Planned trading calendar with key dates for promotions and new launches. • Managed product analysis and store profiling to perform buying for all seasons.• Performed new season procurement at Hong Kong for Furla.• Developed promotion strategies and staff incentives to drive sales.• Monitored and analysed performance vs plans (sales target, assortments, promotion).• Aligned price positioning (local and international) and margin.• Frequent liaison with principals on brand related matters, such as to ensure timely delivery of collections / items for marketing campaign.• Consistent liaison with all departments for well timed products launch in new store opening / event.• To collaborate with visual merchandising on product / graphic displays and with marketing on publicity / events to maximise branding and sales.• Meetings with operation team to discuss customer profiles, product feedbacks and action plans to drive strategy.• Kept abreast of competitors’ pricing, assortments, layout displays and promotion activities.• Attended to customer complaints / feedback / enquiries on product bought locally and internationally. • Attended to medias / KOLs during Furla event to introduce the new launch and the highlights of seasonal products.• Supported other team members on reporting and to ensure business needs were met when they were out of office.

•Awarded for good performances in both Sales and Marketing Department and Customer Service Department.•Met all the KPIs while having position rotation among the departments. From being hands on in Operation Department to selling the service to potential client at Sales and Marketing Department, I had gained experience of the logistics process / insights. Good interpersonal skills were acquired during liaison and negotiation with people at all levels.•Obtained good knowledge on ways to expedite delivery of the shipments.

Bachelor'S Degree, Psychology, Second Upper Divison

Activities and Societies: Joined Event Management Club and organized more than 10 events 1. Recognized as one of the top 10% in Psychology.

Education record

Activities and Societies: Prefectorialboard