Alison Tierney Email & Phone Number

Perth, Western Australia, Australia

Perth, Australia

Adelaide, Australia

- Planning, coordinating, directing and executing events (i.e.. conferences for up to 1,000 delegates) from conception to completion. Coordinating logistics including catering, venue, guest speakers, sponsors, programming, promotions, budgets and reporting- Developing marketing and communication strategies; and working collaboratively with cross-functional management team to execute strategies and ensure consistent branding across the business- Designing and distributing media and promotional materials including: preparation of media releases and social media articles across various platforms (i.e.. Mailchimp, Facebook & Instagram), and media monitoring - ensuring a high and professional standard- Preparing and producing progress reports for management's review; and preparing applications to source funding from government departmetns- Constantly reviewing and revising procedures and best practices to ensure optimal results and achievement of key performance indicators- Interpretation of compliance with organizational guidelines and governing legislation

Adelaide

♦ Diverse role, accountable for 1 direct report, spearheading direction and execution of strategic initiatives to secure optimal performance encompassing: training and development, marketing and communication strategies/plans, media relations and performance management.♦ Key member of management team providing ongoing tactical support, strategic advice and presentations to Managing Director and senior management team in achieving corporate objectives and key positioning.♦ Developing marketing and communication strategies/plans for the whole business; and working collaboratively with cross-functional management team and external design consultants to execute strategies and ensure consistent branding across all companies.♦ Performing regular benchmarking, forecasting, competitive analyses and monitoring industry trends to determine performance levels and the need for any modifications/improvements.♦ Overseeing the media relations and public relations management including: preparation of media releases and news/social media articles; media monitoring; and ensuring a high and professional standard.♦ Constantly reviewing and revising procedures and best practices to ensure optimal results and achievement of key performance indicators.ACHIEVEMENTS:♦ Achieved successful outcomes in increasing media coverage by 75% in both state and regional newspapers over a 6 month period.♦ Successfully increased social media presence by 25% on Facebook, 132% on Twitter, 33% on Instagram and YouTube – total video watch time increased by 70% from previous 6 months.♦ Steered change management processes and strategies to return two business units (ie. Quality Wool and Quality Livestock) to an integrated team.

Adelaide

♦ Diverse role, accountable for an annual marketing budget, and spearheaded direction and executed strategic initiatives to secure optimal performance encompassing: human resources, training and development, market research, sponsorship and performance management.♦ Identified and developed business opportunities and marketing strategies to maximise growth and profitability, and expanded market penetration.♦ Key member of cross-functional team provided ongoing tactical support, strategic advice and presentations to management team in achieving corporate and marketing objectives.♦ Directed all aspects of marketing operations and communication strategies (ie. media releases, editorials, media briefings and marketing material).♦ Managed new business development and strategic planning to maximise return on investment and increase market share.♦ Performed regular benchmarking, market forecasting and competitive analyses to determine performance levels, and the need for any modifications/improvements.♦ Fostered positive relationships and worked collaboratively with staff at all levels to develop and execute a diverse range of marketing campaigns and promotional activities.♦ Constantly reviewed and revised industry trends best practices to ensure optimal results and achievement of key performance indicators.ACHIEVEMENTS:♦ Championed development of a prospecting campaign for new business across South Australia over a 3 month period, culminating in a Gala Dinner for 420 guests - initiative resulted in 14 new to bank clients with significant new to bank debt.♦ Worked collaboratively with 2 industry group to create the annual “Potatoes South Australia, Ruralco and Rabobank Industry Award Scholarship’. Raised the profile of all 3 businesses within the potato industry and generated significant media coverage.♦ Conducted an analysis of the business’ Field Days – initiative resulted in reducing the number of Field Days and an annual cost savings of $20,000.

Naracoorte & Clare