Alison Valley Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

- Lead product vision, strategy, and roadmap for broadband and energy commerce marketplaces, aligning strategic goals with user needs and business objectives to drive impactful, customer-centric product development.- Develop custom reports in Looker to generate data-driven insights, transforming analytics into actionable and informed product requirements as well as user stories.- Partner closely with agile development teams to efficiently resolve issues, streamline feature development, and deliver detailed, well-structured product requirements with actionable acceptance criteria.- Leverage in-depth market analysis, UX insights, and user feedback through usabilitytesting and surveys to inform strategy, driving increases in engagement, SEO, and revenue. - Establish robust qualitative and quantitative testing systems to fuel experimentation and informed decision-making, optimizing product outcomes.- Lead UX design processes from ideation through iteration, mentoring designers in best practices and reducing design turnaround time.

- Spearheaded product vision, strategy, and roadmap for portfolio websites,leveraging market analysis and customer insights to drive traffic, revenue, and SEO.- Owned and executed design processes from discovery through ideation anditeration, playing a hands-on role in guiding UX flows and mentoring designers inbest practices resulting in a 30% reduction in design turnaround time.- Led a company-wide initiative to assess and mitigate accessibility issues across theproduct portfolio, utilizing WCAG reports and Google PageSpeed Insights analysis to informactionable technical and design updates, achieving a core web vitals evaluation scoreexceeding 95%.- Streamlined cross-functional collaboration among engineering, design, editorial, andproduct teams to drive product development and managed challenges such asscope creep and resource bottlenecks, resulting in a 40% improvement in projectdelivery timelines.- Established and harnessed qualitative and quantitative data and analytics tracking to drive informed decisions, experimentation, and product strategy.- Collaborated with content teams to develop superior digital content experiences,ensuring alignment with both user needs and business goals at every phasecontributing to an average page performance increase of 50%.- Orchestrated the prioritization of findings from user research and businessvalidation for design solutions, leading to a 25% improvement in new and returningusers and a 10% increase in revenue for website feature launches.

- Led cross-functional efforts to optimize brand websites, overseeing content management,implementing architectural changes, and collaborating with content teams to developsuperior web experiences that aligned with user needs and business goals, resulting in a30% average increase in page performance.- Championed human-centered design and accessibility principles while leading a cross-functional team of international UX and graphic designers.- Executed A/B tests, conducted data analysis, identified trends, and pinpointed keyoptimization levers.

Charlotte, North Carolina, United States

- Efficiently and strategically led an international team of UX and graphic designers, enforcing a high level of attention to detail, ensuring efficient project completion, and cultivating a deep understanding of expectations to ensure project success and stakeholder satisfaction.- Researched, planned, and executed custom UX elements such as calculators, quizzes, generators, downloadable assets, etc., and ensured the success of each widget through detailed testing and clear communication with stakeholders.- Oversaw the development backlog and established clear priorities, using a transparent system of accountability and effectively communicated bottlenecks.- Designed and implemented UX element reports using Google Data Studio to track user engagement and task completion. Developed a reporting framework to consistently and accurately read reports and communicated the findings to stakeholders.- Created and maintained detailed brand guidelines with a focus on accessibility and user experience.

Charlotte, North Carolina, United States

-Strategized, executed, and oversaw development projects to grow the company including website optimization, tracking method improvements, host transfers, template updates, product upgrades, etc. efficiently and cost-effectively-Strategically lead an international team of developers to ensure the success of products and the satisfaction of clients using clear systems of accountability, high attention to detail, efficient project completion, and a deep understanding of goals and expectations -Worked directly with clients to establish a website project outline which included creating sitemaps, content plans, and design plans for healthcare websites focused on leads, conversions, and revenue -Established a reliable and concrete processes and procedures database of text, visuals, and videos for the operations department to document and demonstrate company standards and protocols-Created and continuously optimized website analytics reports for both client presentation and company analysis to tactically optimize websites

Charlotte, North Carolina, United States

- Spearheaded client success strategies for healthcare portfolios, acting as the primary liaison and nurturing strong client relationships.- Led cross-functional teams in crafting tailored, high-performance websites for healthcare entities, ensuring on-time, within-budget delivery.- Conducted regular performance reviews and analyses, utilizing data-driven insights to optimize website effectiveness and guide continuous improvement efforts.- Provided comprehensive training and support, empowering clients to leverage website functionalities proficiently while identifying upsell and cross-sell opportunities to drive revenue growth and client expansion.- Designed and developed visually appealing and user-friendly websites, incorporating best practices in layout, navigation, and functionality to optimize user experience and achieve client objectives.

Asheville, North Carolina Area

-Management of Collections database including end user technical support, content organization, and database changes to ensure the gallery collection catalog is accurate, up-to-date and performing well-Collection maintenance and cataloging including measuring, photographing, cleaning and organizing museum quality art within on-site and off-site storage facilities and online database-Gallery research to provide comprehensive knowledge of individual pieces, artists, and shows for the purpose of establishing world-class curating and presentation of art at one of the largest galleries in the South-Eastern United States

Asheville, North Carolina Area

-Maintain strong relationships with local and national arts organizations, collectors, and artists to educate, inspire, and heighten the art scene in Western North Carolina-Day to day gallery maintenance including caring for art, hanging and tagging pieces and organizing events-Project managed sales proposals, submissions for art fairs, research on sales opportunities, and research on artists for articles, guest exhibitions, and gallery representation -Gallery database management including uploading and organizing new work into gallery database, and online art auction site, Artsy -Coordinated daily office activities including answering client phone calls and emails, organizing paperwork, creating spreadsheets, and maintaining systems of office organization and cleanliness

Asheville, North Carolina, United States

- Researched and wrote curatorial justifications for artists and artworks for upcoming shows or acquisitions and deacquisitions - Examined and analyzed historical documents for the purpose of correctly archiving at the museum or donating to a relevant facility- Cataloged artist documents including PR, interviews, and articles

Asheville, North Carolina, United States

- Worked closely with the Education Department at the Asheville Art Museum to learn more about, assist with, and plan weekly art activities for preschool to middle school-aged children - Coordinated with local libraries’ education departments to ensure proper implementation of art activities - Developed and lead educational programs for elementary and middle school students

Asheville, North Carolina Area

-Created and maintained online databases of fine art, period frames, and antiques through the gallery website, Artsy, Etsy, eBay, and other sales forums-Established a new system of order for inventory collection which included photographs, numbering systems, condition reports, prices, and associated research -Promoted Public Relations through designed content-Researched artists, paintings, and antiques using online research journals, auction catalogs, and contacting art historians, previous owners, and museums to ensure factual representation of the works-Ran daily office tasks such as answering phones and client emails, keeping sales books and tax logs, and expense reports

-Checked out books, organized stacks and maintained library databases and paperwork -Located books and online resources including holds, course reserves, interlibrary loans, and electronics (cameras, projectors etc.) and assisted with general questions about campus or the library

Isert Kelly Castle, County Galway, Ireland

-Performed excavation methods including removing sod, trowelling, brushing, and sifting -Studied lab processes involving cleaning, preparing, organizing, and cataloguing artifacts -Executed multiple site drawings and photography both individually and collectively with fellow archeologists-Accomplished leveling methods -Learned from visiting specialists including zoologists, experts in Medieval Irish Archeology, and PhD students studying Irish Archeology

Bachelor’S Degree, Anthropology

Specialization, User Experience Research

Specialization, Human Centered Design

Anthropology

Study Abroad, Anthropology, Global Studies

Archeological Field School