Alison Vidal Email and Phone Number
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I'm an accomplished Senior Director of Community Development, Outreach, Recruiting and Events with over 28 years of experience in overseeing all aspects of the business side of sports, with a focus on Community Tennis, including marketing, promotions, accounts management, recruitment, adult tennis, league tennis, youth tennis, USTA tournaments, and all other areas. I have extensive experience in creating programs from concept to design to roll-out, including all policies and practices, while driving originality. I promote and develop the growth of tennis and all sports and fitness activities as an inclusive and inviting lifetime activity in the Northern California area. I enjoy creating external/internal valuable partnerships and work well with people at all levels of the organization. ✉ alisonlorrainevidal@gmail.com
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Director Of Events And Community EngagementLifetime Activities Jan 2024 - Present -
Director Of Recruiting And Community OutreachLifetime Activities Feb 2022 - Jan 2024Northern California
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Interim Co-Executive Director(Usta) United States Tennis Association Jun 2021 - Feb 2022Usta Northern California➤ Promoting the growth of tennis as an inclusive and inviting lifetime activity through creating original programs.➤ Taking on additional role, fulfilling daily Executive Director functions and managing high-level operations and needs.➤ Working with National Executive Directors from other sections, ensuring alignment to drive consistent revenue growth.➤ Reporting to the Board President and executing the strategic plan/mission of this high-performing regional organization.➤ Improving Committee efforts and successfully promoting and developing the growth of tennis throughout Northern CA.➤ Effectively managing the section under the direction of the President and BoD, including annual budget and policies.➤ Working closely with the President and BoD to ensure the governing body is fully informed on section conditions.➤ Successfully providing training, supervision, support, and staff leadership to achieve annual goals and objectives.➤ Working with USTA National staff to develop and implement strategic plans and evaluate short-/long-range tactics.➤ Serving as the spokesperson for the section, including traveling to and representing and attending key meetings.➤ Directing financial procedures of the section and its regional Divisions, while also creating and implementing policies. -
Senior Director Of Community Development, Partnerships & Events(Usta) United States Tennis Association Dec 2020 - Feb 2022Northern California➤ Creating partnerships for this non-profit organization with a $3.6-$5M budget and a staff of 20, to serve communities.➤ Working directly with staff nationwide, while serving as the face of the organization in conjunction with the team.➤ Taking on additional functions, including event sponsorships, community outreach, marketing, and key partnerships.➤ Directly overseeing the Community Tennis Division, and working with ED to promote coordinated business expansion.➤ Contributing to development of strategies that maintain and enhance the long-term economic vitality of the region.➤ Supporting adults, juniors, CTA, Parks and Rec, NJTL's, schools, and after-school programs by promoting and expanding community tennis.➤ Designing initiatives aimed at providing and capturing regionalized playing and competition opportunities. -
Senior Manager – Community Development & Partnerships(Usta) United States Tennis Association Jan 2014 - Jun 2021Northern California➤ Expanded on H.I.T.S.program success and created a follow up initiative to bring opportunities to more communities.➤ Ensured the use of “right-sized” equipment, in regard to weight, length, speed, and size, improving play and learning.➤ Promoted life skills enrichment and supported implementations of the program, including training and resources.➤ Directly oversaw the development and performance of all sales activities throughout the Northern California section.➤ Collaborated with Community Partners to develop new tennis programs and to create new fundraising opportunities.➤ Served as Staff Liaison, working directly with the Northern CA Foundation to help drive growth of tennis opportunities.➤ Oversaw Field staff and Youth Tennis Specialists, leading efforts to achieve #1 for memberships for YE '14 rankings.➤ Successfully brought unique partnership opportunities, ensuring alignment with other programs and partnerships.➤ Directed staff in the development of new community programs and coordination with Marketing and Sponsorship. -
Manager – Community Tennis(Usta) United States Tennis Association Jun 2011 - Jan 2014➤ Created the H.I.T.S.program to bring tennis opportunities to non-traditional grassroots audiences and programs.➤ Creating a new partnership with Sloane Stephens for the H.I.T.S. program, which now has over 35K participants YTD.➤ Effectively managed the development and performance of all sales activities in the U.S.T.A Northern California Section.➤ Improved year rankings from #16 to #1 in the country, in terms of membership growth compared to 17 other sections.➤ Directed and supervised services, policies, staff, budget, goals and programs for the 10 Community Tennis Field staff.➤ Established impactful plans and strategies to expand the customer base for U.S.T.A.programs membership.➤ Successfully provided leadership and drove the achievement of maximum growth in line with section mission/goals.➤ Worked directly with U.S.T.A. National staff on program development within the U.S.T.A.Northern California Section. -
Previous Work HistoryVarious Companies 1993 - 2011Sports Account Executive – Comcast Spotlight – 2008 to 2011Director of Championships & Marketing – California Collegiate Athletic Association – 2006 to 2008Relationship Marketing Manager, Monster Park & Promotions Manager, Monster Cable – Monster Cable Company – 2005 to 2006Promotions Manager – San Francisco Giants – 2000 to 2005Promotions Coordinator – San Francisco Giants – 1995 to 2000Marketing & Promotions Assistant – San Francisco Giants – 1994Promotions Intern – San Francisco Giants – 1993Marketing Associate – SYBASE Men's Professional Tennis Open/Barry MacKay Productions – 1993 to 1994 & 1994 to 1995
Alison Vidal Skills
Alison Vidal Education Details
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Sports & Fitness Management -
Rhetoric & Communications, With A Minor In Psychology -
Gwhs
Frequently Asked Questions about Alison Vidal
What company does Alison Vidal work for?
Alison Vidal works for Lifetime Activities
What is Alison Vidal's role at the current company?
Alison Vidal's current role is Director of Events and Community Engagement.
What is Alison Vidal's email address?
Alison Vidal's email address is vi****@****ght.com
What is Alison Vidal's direct phone number?
Alison Vidal's direct phone number is +192548*****
What schools did Alison Vidal attend?
Alison Vidal attended University Of San Francisco, University Of California, Davis, Gwhs.
What are some of Alison Vidal's interests?
Alison Vidal has interest in Collecting Antiques, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration, Cooking, Electronics, Crafts.
What skills is Alison Vidal known for?
Alison Vidal has skills like Marketing, Sports, Sports Marketing, Sponsorship, Event Management, Social Media Marketing, Sales, Event Planning, Management, Sponsorship Sales, Relationship Marketing, Tennis.
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Alison Vidal
United States -
1cherokeek12.net
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Alison Vidal
San Francisco, Ca1sfgiants.com
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