Alison Vidal Email & Phone Number

Northern California

Usta Northern California

➤ Promoting the growth of tennis as an inclusive and inviting lifetime activity through creating original programs.➤ Taking on additional role, fulfilling daily Executive Director functions and managing high-level operations and needs.➤ Working with National Executive Directors from other sections, ensuring alignment to drive consistent revenue growth.➤ Reporting to the Board President and executing the strategic plan/mission of this high-performing regional organization.➤ Improving Committee efforts and successfully promoting and developing the growth of tennis throughout Northern CA.➤ Effectively managing the section under the direction of the President and BoD, including annual budget and policies.➤ Working closely with the President and BoD to ensure the governing body is fully informed on section conditions.➤ Successfully providing training, supervision, support, and staff leadership to achieve annual goals and objectives.➤ Working with USTA National staff to develop and implement strategic plans and evaluate short-/long-range tactics.➤ Serving as the spokesperson for the section, including traveling to and representing and attending key meetings.➤ Directing financial procedures of the section and its regional Divisions, while also creating and implementing policies.

Northern California

➤ Creating partnerships for this non-profit organization with a $3.6-$5M budget and a staff of 20, to serve communities.➤ Working directly with staff nationwide, while serving as the face of the organization in conjunction with the team.➤ Taking on additional functions, including event sponsorships, community outreach, marketing, and key partnerships.➤ Directly overseeing the Community Tennis Division, and working with ED to promote coordinated business expansion.➤ Contributing to development of strategies that maintain and enhance the long-term economic vitality of the region.➤ Supporting adults, juniors, CTA, Parks and Rec, NJTL's, schools, and after-school programs by promoting and expanding community tennis.➤ Designing initiatives aimed at providing and capturing regionalized playing and competition opportunities.

Northern California

➤ Expanded on H.I.T.S.program success and created a follow up initiative to bring opportunities to more communities.➤ Ensured the use of “right-sized” equipment, in regard to weight, length, speed, and size, improving play and learning.➤ Promoted life skills enrichment and supported implementations of the program, including training and resources.➤ Directly oversaw the development and performance of all sales activities throughout the Northern California section.➤ Collaborated with Community Partners to develop new tennis programs and to create new fundraising opportunities.➤ Served as Staff Liaison, working directly with the Northern CA Foundation to help drive growth of tennis opportunities.➤ Oversaw Field staff and Youth Tennis Specialists, leading efforts to achieve #1 for memberships for YE '14 rankings.➤ Successfully brought unique partnership opportunities, ensuring alignment with other programs and partnerships.➤ Directed staff in the development of new community programs and coordination with Marketing and Sponsorship.

➤ Created the H.I.T.S.program to bring tennis opportunities to non-traditional grassroots audiences and programs.➤ Creating a new partnership with Sloane Stephens for the H.I.T.S. program, which now has over 35K participants YTD.➤ Effectively managed the development and performance of all sales activities in the U.S.T.A Northern California Section.➤ Improved year rankings from #16 to #1 in the country, in terms of membership growth compared to 17 other sections.➤ Directed and supervised services, policies, staff, budget, goals and programs for the 10 Community Tennis Field staff.➤ Established impactful plans and strategies to expand the customer base for U.S.T.A.programs membership.➤ Successfully provided leadership and drove the achievement of maximum growth in line with section mission/goals.➤ Worked directly with U.S.T.A. National staff on program development within the U.S.T.A.Northern California Section.

Sports Account Executive – Comcast Spotlight – 2008 to 2011Director of Championships & Marketing – California Collegiate Athletic Association – 2006 to 2008Relationship Marketing Manager, Monster Park & Promotions Manager, Monster Cable – Monster Cable Company – 2005 to 2006Promotions Manager – San Francisco Giants – 2000 to 2005Promotions Coordinator – San Francisco Giants – 1995 to 2000Marketing & Promotions Assistant – San Francisco Giants – 1994Promotions Intern – San Francisco Giants – 1993Marketing Associate – SYBASE Men's Professional Tennis Open/Barry MacKay Productions – 1993 to 1994 & 1994 to 1995

Master'S Degree, Sports & Fitness Management

Bachelor Of Arts - Ba, Rhetoric & Communications, With A Minor In Psychology

Activities and Societies: UC Davis Tennis Team

Education record