Alison Wachsner Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

- Build out support and alignment of Sales Operation team supporting the programmatic business for National and Local clients.- Work with cross functional leadership to better understand business needs and deliverables tha the account management team can deliver.- Coach Account Managers through the development of planning, cross-functional support.

Los Angeles

- Lead an enterprise wide team of Managers as well as Advanced Account Planners and Coordinators.- Responsible for alignment and consistency of roles and responsibilities within each department.- Set KPIs and goals for the support staff to ensure that sales budgets are met.- Alignment with cross functional leaders to meet client goals and support system.

Los Angeles, California

- Manage a divisional team of Digital Account Coordinators & Digital Account Planners- Ensure process, procedures and SLAs are in line for all internal and supporting team members- Monitor and track account renewals, incremental and overall account growth- Work cross functionally with team members on product launches, releases, and corporate messaging.

Greater Los Angeles Area

- Manage and lead a team of Account Managers working on West Coast business.- Execute a personal book of business for clients needing a strong digital approach that supplements and compliments their overall marketing media mix.- Dynamically work with clients to help make creative, analytical, and overall digital strategy recommendations to best support.

Greater Los Angeles Area

- Identify Key Accounts that can grow with the addition of mobile, video, and display to help gain additional revenue, and help reach the client’s specific goal.- Implement nationwide program to all Account Managers to help track account renewals, revenue opportunities, and strategic optimizations..- Identify main KPIs within each vertical and suggest key.

Santa Barbara, California Area

- Maintain a 95% renewal rate for all current clients while effectively developing new opportunities with Account Executives. - Manage over $2M worth of business quarterly, while seamlessly communicating between multiple teams internally.- Conduct daily interactions with direct clients and agencies, providing support and understanding of campaign delivery.

Santa Barbara, California Area

- Built corporate messaging for technology clients by condensing specialized information into timely stories that capture the attention of all users.- Specialized in marketing projects by seamlessly helping clients define their market and clarify their overall strategy. - Executed web site and advertising campaign design while paying attention to the.

- Assisted startup with brand development & market research.- Scheduled and ran focus groups. Developed website content including custom-made videos, photos and logos. Administered Google Accounts, & Analytics.- Composed situational analysis and marketing plan, as well as advertising sales presentations.- Created investor slide deck to promote the brand to.

Mathematics, Minor In Marketing

Activities and Societies: Part of the UGM (Undergraduates of Mathematics) Society.

Mathematics, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Mathematistas

Education record