Alison Wachsner Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

- Build out support and alignment of Sales Operation team supporting the programmatic business for National and Local clients.- Work with cross functional leadership to better understand business needs and deliverables tha the account management team can deliver.- Coach Account Managers through the development of planning, cross-functional support, research and presentation building.- Identify and support opportunities for training as well as career diversification and growth across the team.- Work cross functionally to influence Go To Market Strategy and Product development.- Project manage and organize Advanced Advertising initiatives that are new to the organization from a Sales Operation perspective.

Los Angeles

- Lead an enterprise wide team of Managers as well as Advanced Account Planners and Coordinators.- Responsible for alignment and consistency of roles and responsibilities within each department.- Set KPIs and goals for the support staff to ensure that sales budgets are met.- Alignment with cross functional leaders to meet client goals and support system needs.- Make product recommendations and enhancements based on market and client level feedback.- Communicate consistently and efficiently across multiple teams within the organization.

Los Angeles, California

- Manage a divisional team of Digital Account Coordinators & Digital Account Planners- Ensure process, procedures and SLAs are in line for all internal and supporting team members- Monitor and track account renewals, incremental and overall account growth- Work cross functionally with team members on product launches, releases, and corporate messaging- Support sales leaders on client calls reviewing analytics, campaign highlights and overall campaign performance- Guide and mentor Digital Account Coordinators and Digital Account Planners on digital performance, analytics, and planning to help drive digital revenue- Support LSM and GM with sales tracking- Review monthly KPIs and determine needs of the market and the ongoing training needs of team members. - Assists in market reporting that is requested- Serves on a team with other Sales Support Managers to recommend best practices for other markets to adopt.

Greater Los Angeles Area

- Manage and lead a team of Account Managers working on West Coast business.- Execute a personal book of business for clients needing a strong digital approach that supplements and compliments their overall marketing media mix.- Dynamically work with clients to help make creative, analytical, and overall digital strategy recommendations to best support their paid media dollars.- Spearhead product changes for Mobile, Display and Video for the Conversant platform and current capabilities.- Lead internal cross-team calls to ensure all processes are efficient, streamlined, and consistently being revamped to ensure client deadlines are met on time.

Greater Los Angeles Area

- Identify Key Accounts that can grow with the addition of mobile, video, and display to help gain additional revenue, and help reach the client’s specific goal.- Implement nationwide program to all Account Managers to help track account renewals, revenue opportunities, and strategic optimizations..- Identify main KPIs within each vertical and suggest key initiatives to clients to help drive additional actions, revenue, and cart purchases.- Support client meetings, RFPs and campaign analytics reporting to ensure messaging, and strategy are profitable - Help analyze and gather post campaign analytics to report back to Key Clients. Create a compelling story based off of demographic, temporal and behavioral analysis.

Santa Barbara, California Area

- Maintain a 95% renewal rate for all current clients while effectively developing new opportunities with Account Executives. - Manage over $2M worth of business quarterly, while seamlessly communicating between multiple teams internally.- Conduct daily interactions with direct clients and agencies, providing support and understanding of campaign delivery, strategic adjustments and budget pacing.- Guide Account Managers to help drive successful revenue growth, and oversee optimizations and delivery expectations.

Santa Barbara, California Area

- Built corporate messaging for technology clients by condensing specialized information into timely stories that capture the attention of all users.- Specialized in marketing projects by seamlessly helping clients define their market and clarify their overall strategy. - Executed web site and advertising campaign design while paying attention to the client’s big picture, and keeping an eye for quality. - Built client’s messaging, product packaging, ad design, and social media outlets to tell clients story to customers.

- Assisted startup with brand development & market research.- Scheduled and ran focus groups. Developed website content including custom-made videos, photos and logos. Administered Google Accounts, & Analytics.- Composed situational analysis and marketing plan, as well as advertising sales presentations.- Created investor slide deck to promote the brand to potential investors with great success.- Developed Facebook Ads, Facebook Fan Pages, and monitored Social Media networks including Twitter, Facebook, and YouTube. Updated and managed the Facebook fanpage for vivoGS.com, while maintaining events on site.

Mathematics, Minor In Marketing

Activities and Societies: Part of the UGM (Undergraduates of Mathematics) Society.

Mathematics, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Mathematistas

Education record