Alison White Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Key Tasks:- Interrogate data from various databases and sources- Combine data sources to extract meaningful insights to inform business strategies- Utilise dashboarding tool Power BI to model data relationships, formularisemodels and visualise data- Draw insights from data to determine key bullseye and conquest targets- Construct presentations with a clear narrative summarising key strategies to solvemarketing problems- Collaborate with multiple stakeholders to produce relevant data insightsKey Achievements:- Championed and upgraded agency reporting functionality to create more efficient and indepth business intelligence solutions for clients

Key Tasks:- Manage the media component of Toyota Australia's partnership with the AFL and Cricket Australia- Prepare strategies and plans to achieve objectives and maximise value for Toyota across all campaigns and channels- Collaborate with multiple stakeholders (Client, agencies, media, code partners) to conceptualise, produce and implement campaigns across all channels- Deliver partnership and integration solutions for new model launches and maintenance campaigns- Manage content creation with various media partners including briefing, pre-production planning, briefing post production edits and seeking approvals- Timely post reporting on all key activity demonstrating how objectives have been met and the incremental ROI deliveredKey Projects / achievements:- Strategy and planning for the 2016 & 2017 AFL Seasons including setting KPI's- Strategy planning for the 2016/17 Summer of Cricket and the 2017/18 Ashes season - Storyboarded creative for Cricket Australia to run on their channels - resulted in content produced that was the most successful Cricket Australia Branded content ever (as at end 2016)- Challenged the status quo on a number of elements of Toyota's sports sponsorship portfolio resulting in incremental value for the client- Interrogated market research and insights on an audience to develop a strategy for a bespoke activation. - Managed the launch of the activation including, setting objectives and KPI's, briefing in staff, up-skilling to be able to work at the activation and answer questions, work with the design team to produce an attractive activation, manage bump ins and outs and manage stakeholders to exceed client expectations- Managed production of bespoke 4WDing content with a media partner that was picked up and used across paid, owned and earned pillars of the Toyota business

Key Tasks:- Managing a team ensuring efficient task completion to a high standard- Planning all media with appropriate tools (i.e. TV - eTAM, Print - Asteroid, Competitive spends - AdQuest Millenium, Online - Nielsen)- Managing a rapidly expanding retail chain including planning for store launches through intricate regional analysis to determine the best mediums for the area- Booking all media – including TV, Magazines, Press, Radio, Online, Promotions & Cinema- Gathering all booking confirmations, tracking & ensuring results (KPIs) are met for all these campaigns/bookings- Monitoring online activity from launch until post campaign including optimisations and liaising with third party tracking systems- Compiling recommendations and proposals for the client based on proposals received from the media- Preparing briefs to the media- Loading all information into internal software systems- Updating media plans with activity and managing total costs for each campaign to ensure budgets are intact- Liaising with client & creative agencies daily- Liaising and negotiating with media representative- Managing a variety of clients needs and budgetsKey projects:- Launched over 20 pet retail stores into new markets including planning for all media, organising launch events and negotiating PR- Worked with a team to plan and execute a brand revamp for Toyota including briefing media, working closely with the Toyota brand marketing team to deliver awareness and impact at scale for the new Brand look and feel- Planned, briefed and booked over 15 Retail events including managing deadlines, budgets and client priorities

key tasks:- Planning all media with appropriate tools (i.e. TV - eTAM, Print - Asteroid, Competitive spends - AdQuest Millenium, Online - Nielsen), - Booking all media – including TV, Magazines, Press, Radio, Online, Promotions & Cinema- Gathering all booking confirmations, tracking & ensuring results (KPIs) are met for all these campaigns/bookings, monitoring online activity from launch until post campaign including optimisations and liaising with third party tracking systems, - Compiling recommendations and proposals for the client based on proposals received from the media, preparing briefs to the media - Loading all information into internal software systems, updating media plans with activity and managing total costs for each campaign to ensure budgets are intact - Liaising with client & creative agencies daily, liaising and negotiating with media representatives; and general day to day administrationKey projects:- Worked to launch the All-New Prado including planning and executing launch event with Good Weekend and securing high impact press and magazine executions- Worked with a team to effectively launch over 15 retail events including planning, buying and post monitoring of al campaigns

Assisting the Toyota retail and commercial brand team by; - Planning and buying print media- Monitoring and reporting on digital and broadcast media- Working in a team managing deadlines and conflicting priorities

Dural, New South Wales, Australia

- Managing sales targets, stock levels and staff. - Working with customers- Managing corporate events - Organising tasting dinners and events