Working across the globe, overseeing the development and delivery of a fully integrated International marketing strategy, launching brands into new and emerging markets and developing a robust NPD plan across 6 continents.• Develop and implement brand strategy by market, for new and existing product portfolios.• Successfully manage annual marketing budget for core market growth, optimizing spend to support sales initiatives• Developed 3 year strategic marketing plans along with forecasted budget increases in line with company expectations.• Lead company N.P.D. strategy and implementation from concept to store, building pipeline for future development• Present to the (SHS) Board of Director’s on a bi-monthly basis and report on budget position and results from key marketing initiatives, monthly• Partnered with key business stakeholders on Digital Transformation Project for Group, developing and implementing a digital strategy that aligns to sales plans.• Developed a world class marketing team each of whom have clear set KPI’s; working to grow, promote, train and where opportunity arises, recruit further. • Work with Category Management to produce insight lead marketing plans, incorporating results from U&A studies, Nielsen, IRI etc.• Developed clear communications strategy to revitalize the brand ethos and ensure fit with price premium positioning amongst competition, within each market• Implemented successful ATL TV Campaigns in 4 core markets - USA, Ireland, France and UK.• Project managed brand packaging re-design from U&A research to agency selection to in-store activation• Work closely with ATL, TTL & BTL agencies, building strong working relationships both in the UK and internationally• Successful launch of Jam’rah brand into Middle Eastern market place, project managing launch event, marketing plans and in-store activations, pre, during and post.• Responsible for management of company Trademarks and Patents.

Working closely with the directors to ensure that forecasts are submitted in-line with market expectations, whilst managing major accounts both UK & Internationally and ensuring the marketing / PR & development of new products / brands is in line with seasonal trends, consumer demand & competitive alignment.• Management of the key operational, logistics, sales & purchasing cycles within the business• Advise on current market trends and present category developments alongside new product offerings that will increase brand awareness, profitability and address consumer needs. • Project manage NPD from concept to store; working with suppliers and customers, to ensure that products are delivered to agreed critical path / timelines.• Established the growth strategy for new product launches: sales and market share targets, analysis of new product launches with recommendations for action, competitive analysis, pricing and management of the corresponding budgets.• Develop and implement the marketing plans for all new lines and proactively suggest specific approaches adapted to UK / Eire.• Work with media agencies to develop effective media plans for key launches with follow up monitoring of their impact.• Project managed significant ATL TV advertising campaign with MTV from concept to delivery• Manage manufacturing plant / warehouse / distribution facilities; tracking orders and deliveries, handle shipments from US/Far East, reconcile inventory & generate sales invoices• Working with major retailers on sales forecasts to ensure 98%+ business accuracy level & guarantee agreed stock availability• Full responsibility and overall accountability for 3 major accounts – Boots / Tesco & Superdrug • Project managed MBB website re-launch; working with external team & design agency to create premium ecommerce site• Maintain website database, manage sales, issue monthly newsletters and develop social media promotional activity to increase profitability

As part of TR, my breadth of knowledge increased from domestic market focus to the Travel industry. I was responsible for forecasting of 3 major brands; Clinique, Aramis & Designer Fragrance and Creme de la Mer• Sales forecasting for approx 1000 sku’s across all 3 brands, for approx 20 countries.• Responsible for EMA inventory levels• Monthly Forecasting reconciliation for all brands, submitted to Global Forecasting• Managed Business Planning Accuracy targets for 3 brands• Analysis of Newness (Basic lines & Sets), actual sell-in vs. forecast• Allocation of Limited Life launches to Area Sales Managers • Constant review of all ‘A’ ranked sku’s in line with continuing market trends & seasonality, amending forecasts as necessary. • Working with marketing & Regional Sales Directors, to ensure that forecast submissions for new product launches & exclusive TR sets were in line with a/c expectations • Review latest estimates with Business managers to ensure forecasts are reflected accurately in coming months.

Being part of a small set-up team allowed me to develop my breadth of business knowledge & required involvement in many aspects of the business including Marketing, PR, Consumer RelationsSALES OPERATIONS• Sales forecasts for approx 100 sku’s in the UK & a further 50 in Austria/Germany• Control & management of UK/Europe Sales Order Process• Responsible for Order Replenishment & management of shipments arriving into UK & Europe• Full responsibility for managing stockholding/inventory levels at UK/European warehousesBUSINESS ANAYLST/CATEGORYMANAGEMENT• Analysis of Superdrug (IRI) & Wal-Mart (Retail Link) EPOS data on a monthly/bi-monthly basis• Quarterly strategic analysis of current UK SKU offering• Responsible for presenting recommendations for yearly or half yearly add/deletes to International teams for UK & Europe• Present Range Reviews & planograms updates to UK Accounts • Ownership & management of Superdrug Roll-out project Apr 03/Apr 04/Sept 04• Managed & implemented successful roll-out to Claire’s Accessories & Girl Heaven in the UK

I was able to develop my role from National Account Exec to Business Analyst, working in a detail driven organisation. My attention to detail and analytical skills was an asset to the Sales team.• Ownership & creation of Toiletries & Cosmetics 12 monthly rolling sales forecasts, • Sales Data Analysis inc. monitoring actual sales versus forecast• Database Management & Team Leader of recently introduced Intactix system• Creation of a bimonthly ‘Journey Detailing’ pack for Field Sales Team• Improved structure of Account reporting system• Provided constant computer support within the department, drawing on strengths, offering solutions & taking responsibility for training on new systems.

• Assist & support the marketing functions/manager with NPD, promotions and advertising• Creation and implementation of an improved field/telesales reporting structure• Creation of a ‘COP Product Bible’ capturing relevant marketing, sales & logistics information with reference to the COP product portfolio• Budget forecasting - sales value and volume, incorporating trendlines for future cycles• Responsible for the implementation of a Promotional Product Matrix• Organise & co-ordinate Research Groups for Dental Profession to evaluate COP advertising