Alison Wright

Alison Wright Email and Phone Number

Head of CRM and Offer Strategy at Marks and Spencer @ Marks and Spencer
Alison Wright's Location
Hertford, England, United Kingdom, United Kingdom
Alison Wright's Contact Details

Alison Wright personal email

n/a
About Alison Wright

A commercially astute, creative and engaging leader with a passion and proven track record for customer-led loyalty strategy design and execution. As a successful Customer Centric multichannel leader and experienced marketer within a leading global retailer, I have designed products which have delivered siginficant sales improvements and loylaty retention. I am a keen developer or people and able to build strong teams with the desire to deliver to the highest standards.I am known as an innovative and versatile leader who embraces new concepts and strategies. Lucky enough to have had a diverse career within Tesco, from Commercial Category Management, Project Management, Trade and Feature Space Planning, Marketing and Loyalty customer management through the UKs leading loyalty scheme, Clubcard. I have also built strategic partnerships with large FMCG brands such as Pepsico, Unilever, P & G, and Eon, American Express and Esso supporting their brand building relationship strategies and loyalty retention/acquisition propositions.

Alison Wright's Current Company Details
Marks and Spencer

Marks And Spencer

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Head of CRM and Offer Strategy at Marks and Spencer
Alison Wright Work Experience Details
  • Marks And Spencer
    Head Of Crm And Offer Strategy
    Marks And Spencer Jan 2020 - Present
    London, London, Gb
    Excited to be joining the Sparks team to shape and deliver continuous improvements to the scheme
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  • Loyalty 1St Limited
    Company Director
    Loyalty 1St Limited Nov 2015 - Present
    Loyalty and Customer Centric retail marketing strategist with proven track record of using insight and data to create and deliver innovative and engaging propositions. Working with Brands to create compelling reasons for driving customer interaction, sales, Brand familiarity and loyalty.As a consultant I see my role as supporting and helping brands and businesses optimise their growth using research, insight and data to identify opportunities for innovative customer engagement.
  • Dixons Carphone
    Interim Head Of Crm Operations And Supplier Partnerships
    Dixons Carphone Apr 2018 - Jan 2020
    Interim Head of CRM Operations. Im delighted to be working at Dixons Carphone leading their transformational CRM Operations change programme. and developing a multi-channel program of supplier to customer communication. This contract is due to end this summer and I will be looking for another exciting and challenging role from September 2019
  • Gi Insight
    Director Of Sales And Client Services
    Gi Insight Nov 2016 - Apr 2018
    I was responsible for building strong a Sales and Client Services team who were are able to identify and resolve a client's business problems, efficiently and creatively. I led a dynamic and personable team who always focus on delivering what's right for the customer while also delivering great client services. Our aim was to make the working life of our clients as simple and easy as is possible.Our products and services are industry leading especially our programmatic tool CAMPAIGN. Our ability to communicate in real time to customers through direct mail as well a traditional digital methods enabled our clients to keep ahead of the market.
  • Gi Solutions Group
    Director Client Services
    Gi Solutions Group May 2016 - Apr 2018
    Responsible for the Client Services relationships and business growth of a number of larger high street and on-line retailers. Helping them optimise their use of data to drive customer engagement and sales through a variety of comms initiatives. Clients within the Portfolio include Pets at Home, Bonmarche, American Golf, Heimkaup.
  • Gi Solutions Group
    Consultant
    Gi Solutions Group Jan 2016 - Apr 2016
  • Tesco Plc
    Head Of Customer Loyalty, Clubcard
    Tesco Plc 2010 - Nov 2015
    Welwyn Garden City, Hertfordshire, Gb
    A Senior member of the Marketing Leadership Team, leading and developing a team of 13 colleagues. Responsible for driving sales of c £800m + pa through targeted strategies and mechanics to retain loyal customers and re-engage lapsing customers. Experienced multi-channel/digital CRM marketer developing and leading the creation of new audience segmentation.
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  • Tesco Plc
    Head Of Clubcard Operations
    Tesco Plc 2005 - 2010
    Welwyn Garden City, Hertfordshire, Gb
    Responsible for the issuance and redemption of the scheme's Clubcard points and budget through broadcast promotional campaigns and targeted media, including the delivery of the Clubcard statement to 15m+ customers with a value of over £650m pa. Delivered the recording of over 15m customers driving significant increases in penetrationPartner relationship management supporting the issuance of points with Eon, Esso and American Express. and the targeted communications to drive loyalty and retention to their brand.
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  • Tesco Plc
    Head Of Trade Planning
    Tesco Plc 2000 - 2005
    Welwyn Garden City, Hertfordshire, Gb
    Responsible for the development and delivery of sales through the Tesco Trade Plan involving the engagement of Commercial, Retail, IT and Clubcard colleagues. Development and delivery of strategies and mechanics designed to protect trade from competitor activity and give customers a reason to visit Tesco.A pivotal role facilitating the company decision makers from Marketing, Commercial and Retail to drive sales to meet company sales budgets.
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  • Tesco Plc
    Senior Project And Research Manager
    Tesco Plc 1994 - 2000
    Welwyn Garden City, Hertfordshire, Gb
    Management and delivery of a number of significant step changing projects including the introduction of colleague grading system into UK and Poland and the creation and deployment of colleague training improving retail performance and skill levels.
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  • Tesco Plc
    Category Manager, Commercial Buying, Clothing
    Tesco Plc 1984 - 1994
    Welwyn Garden City, Hertfordshire, Gb
    Category Manager, responsible for a range of categories including Infants wear, Girls and Boy's wear. Developer of Own Label and Brand propositions to drive sales and customer engagement.Manager of team and developer of people.
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  • International Wool Secretariat
    Marketing
    International Wool Secretariat Jan 1978 - Jan 1981

Alison Wright Skills

Marketing Multi Channel Marketing Customer Insight Marketing Strategy Marketing Communications Direct Marketing Loyalty Marketing Multi Channel Retail Segmentation Campaign Management E Commerce Loyalty Programs Integrated Marketing Digital Marketing Email Marketing Team Leadership Strategy Marketing Management Brand Development Customer Acquisition Brand Management Database Marketing Relationship Marketing Brand Loyalty Retail Marketing Project Management Customer Acquisition Strategies Customer Retention Building Customer Loyalty B2b Marketing Stakeholder Management Strategic Leadership Loyaty Marketing Trade Driving Project Planning Upholstery Furniture Refurbishment Painting Textiles Retail Management

Alison Wright Education Details

  • University Of London
    University Of London
    Textiles And Education

Frequently Asked Questions about Alison Wright

What company does Alison Wright work for?

Alison Wright works for Marks And Spencer

What is Alison Wright's role at the current company?

Alison Wright's current role is Head of CRM and Offer Strategy at Marks and Spencer.

What is Alison Wright's email address?

Alison Wright's email address is al****@****sco.com

What schools did Alison Wright attend?

Alison Wright attended University Of London.

What are some of Alison Wright's interests?

Alison Wright has interest in Children, Education, Environment, Disaster And Humanitarian Relief, Arts And Culture.

What skills is Alison Wright known for?

Alison Wright has skills like Marketing, Multi Channel Marketing, Customer Insight, Marketing Strategy, Marketing Communications, Direct Marketing, Loyalty Marketing, Multi Channel Retail, Segmentation, Campaign Management, E Commerce, Loyalty Programs.

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