Head Of Crm And Offer Strategy
CurrentExcited to be joining the Sparks team to shape and deliver continuous improvements to the scheme
Jan 2020 - Present
AeroLeads people directory · profile
Alison Wright Email & Phone Number
Head of CRM and Offer Strategy at Marks and Spencer
at
Marks and Spencer
1 work email found
@uk.tesco.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of CRM and Offer Strategy at Marks and Spencer
Location
Hertford, England, United Kingdom
Who is Alison Wright? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Alison Wright is listed as Head of CRM and Offer Strategy at Marks and Spencer at Marks and Spencer, based in Hertford, England, United Kingdom. AeroLeads shows a work email signal at uk.tesco.com and a matched LinkedIn profile for Alison Wright.
Alison Wright previously worked as Head of CRM and Offer Strategy at Marks And Spencer and Company Director at Loyalty 1St Limited. Alison Wright holds 2.1, Textiles And Education from University Of London.
Company email context
Email format at Marks and Spencer
This section adds company-level context without repeating Alison Wright's masked contact details.
{first}.{last}@uk.tesco.com
86% confidence
AeroLeads found 1 current-domain work email signal for Alison Wright. Compare company email patterns before reaching out.
Profile bio
About Alison Wright
A commercially astute, creative and engaging leader with a passion and proven track record for customer-led loyalty strategy design and execution. As a successful Customer Centric multichannel leader and experienced marketer within a leading global retailer, I have designed products which have delivered siginficant sales improvements and loylaty retention. I am a keen developer or people and able to build strong teams with the desire to deliver to the highest standards.I am known as an innovative and versatile leader who embraces new concepts and strategies. Lucky enough to have had a diverse career within Tesco, from Commercial Category Management, Project Management, Trade and Feature Space Planning, Marketing and Loyalty customer management through the UKs leading loyalty scheme, Clubcard. I have also built strategic partnerships with large FMCG brands such as Pepsico, Unilever, P & G, and Eon, American Express and Esso supporting their brand building relationship strategies and loyalty retention/acquisition propositions.
Listed skills include Marketing, Multi Channel Marketing, Customer Insight, Marketing Strategy, and 37 others.
Current workplace
Alison Wright's current company
Company context helps verify the profile and gives searchers a useful next step.
12 roles · 42 years
Alison Wright work experience
A career timeline built from the work history available for this profile.
Company Director
Current
Loyalty 1St Limited
Loyalty and Customer Centric retail marketing strategist with proven track record of using insight and data to create and deliver innovative and engaging propositions. Working with Brands to create compelling reasons for driving customer interaction, sales, Brand familiarity and loyalty.As a consultant I see my role as supporting and helping brands and.
Nov 2015 - Present
Interim Head Of Crm Operations And Supplier Partnerships
Dixons Carphone
Interim Head of CRM Operations. Im delighted to be working at Dixons Carphone leading their transformational CRM Operations change programme. and developing a multi-channel program of supplier to customer communication. This contract is due to end this summer and I will be looking for another exciting and challenging role from September 2019
Apr 2018 - Jan 2020
Director Of Sales And Client Services
Gi Insight
I was responsible for building strong a Sales and Client Services team who were are able to identify and resolve a client's business problems, efficiently and creatively. I led a dynamic and personable team who always focus on delivering what's right for the customer while also delivering great client services. Our aim was to make the working life of our.
Nov 2016 - Apr 2018
Director Client Services
Gi Solutions Group
Responsible for the Client Services relationships and business growth of a number of larger high street and on-line retailers. Helping them optimise their use of data to drive customer engagement and sales through a variety of comms initiatives. Clients within the Portfolio include Pets at Home, Bonmarche, American Golf, Heimkaup.
May 2016 - Apr 2018
Consultant
Gi Solutions Group
Jan 2016 - Apr 2016
Head Of Customer Loyalty, Clubcard
A Senior member of the Marketing Leadership Team, leading and developing a team of 13 colleagues. Responsible for driving sales of c £800m + pa through targeted strategies and mechanics to retain loyal customers and re-engage lapsing customers. Experienced multi-channel/digital CRM marketer developing and leading the creation of new audience segmentation.
2010 - Nov 2015
Head Of Clubcard Operations
Responsible for the issuance and redemption of the scheme's Clubcard points and budget through broadcast promotional campaigns and targeted media, including the delivery of the Clubcard statement to 15m+ customers with a value of over £650m pa. Delivered the recording of over 15m customers driving significant increases in penetrationPartner relationship.
2005 - 2010
~5 yrs
Head Of Trade Planning
Responsible for the development and delivery of sales through the Tesco Trade Plan involving the engagement of Commercial, Retail, IT and Clubcard colleagues. Development and delivery of strategies and mechanics designed to protect trade from competitor activity and give customers a reason to visit Tesco.A pivotal role facilitating the company decision.
2000 - 2005
~5 yrs
Senior Project And Research Manager
Management and delivery of a number of significant step changing projects including the introduction of colleague grading system into UK and Poland and the creation and deployment of colleague training improving retail performance and skill levels.
1994 - 2000
~6 yrs
Category Manager, Commercial Buying, Clothing
Category Manager, responsible for a range of categories including Infants wear, Girls and Boy's wear. Developer of Own Label and Brand propositions to drive sales and customer engagement.Manager of team and developer of people.
1984 - 1994
~10 yrs
Marketing
International Wool Secretariat
Jan 1978 - Jan 1981
1 education record
Alison Wright education
-
University Of London
FAQ
Frequently asked questions about Alison Wright
Quick answers generated from the profile data available on this page.
What company does Alison Wright work for?
Alison Wright works for Marks and Spencer.
What is Alison Wright's role at Marks and Spencer?
Alison Wright is listed as Head of CRM and Offer Strategy at Marks and Spencer at Marks and Spencer.
What is Alison Wright's email address?
AeroLeads has found 1 work email signal at @uk.tesco.com for Alison Wright at Marks and Spencer.
Where is Alison Wright based?
Alison Wright is based in Hertford, England, United Kingdom while working with Marks and Spencer.
What companies has Alison Wright worked for?
Alison Wright has worked for Marks And Spencer, Loyalty 1St Limited, Dixons Carphone, Gi Insight, and Gi Solutions Group.
How can I contact Alison Wright?
You can use AeroLeads to view verified contact signals for Alison Wright at Marks and Spencer, including work email, phone, and LinkedIn data when available.
What schools did Alison Wright attend?
Alison Wright holds 2.1, Textiles And Education from University Of London.
What skills is Alison Wright known for?
Alison Wright is listed with skills including Marketing, Multi Channel Marketing, Customer Insight, Marketing Strategy, Marketing Communications, Direct Marketing, Loyalty Marketing, and Multi Channel Retail.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial