Alison Xavier Alphonso Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Built digital calendar and managing the digital communication for the Brand.- Prepared digital strategies that drive traffic, engagement and leads for the company, across social media and other digital channel.- Worked on digital campaigns including Google search, Facebook & Linkedin awareness campaigns.- Built communication event and notifications for the website.- Worked closely with other team members to create content and designs for flyers and broadcasts.- Develop content strategy for all social media handles.- Email Marketing: Cold emails to prospect clients regarding new offers.- Linkedin & FB awareness campaigns to built brand image.- Worked on WhatsApp marketing campaigns using wati tool.

Mumbai, Maharashtra, India

- Proficient in working with Google Search ads/ DSA, Display ads (Retargeting), Performance Max/shopping campaigns, as well as Facebook ad campaigns, utilizing precise targeting.- Developing effective advertising strategies on FB & Google Ads to acquire & establish strong digital connections with them to improve LTV of the brand.- Implemented targeted Ad campaigns across Google Ads & Facebook to boost brand visibility, while achieving the target ROAS.- Proficient working with web analytics tools (e.g. Google Analytics, Shopify analytics) to assess the effectiveness of marketing campaigns, and generate comprehensive reports.- Conducted in-depth keyword research and executed SEO strategies to boost organic search rankings and improve brand visibility for Artisanté.- Conducted keyword research & competitors analysis within the niche, and preparing comprehensive internal reports.- Hands-on experience working with Shopify websites and Shopify's analytics to track users.- Oversee the company's social media presence & ensuring a smooth customer journey.- Proficient using Mailchimp for creating and sending emails in email marketing campaigns.- Competent in listing products on popular E-commerce platforms such as Amazon, Tata Cliq, Big Basket, Swiggy, etc. and running effective Amazon ads.- Managed and executed SMS marketing campaigns for Artisanté.- Ensuring a seamless & flawless e-commerce customer journey from conversion to cold outreach.- Execute new and creative collaborations among technologies and other platforms.

Mumbai, Maharashtra, India

- Conducted comprehensive competitor's research and analysis of all products to enhance features and provide value to end user.- Performed research to conceptualize and outline new courses for Letstute.- Compiling weekly and monthly analysis reports.- Enhancing SEO performance of YouTube Channels & Udemy courses to drive growth & improve revenue.- Developing monthly plans & collaborating with cross-functional teams to ensure timely fulfillment of project as per requirements.- Brainstorming new ideas to generate innovative ideas aimed at improving performance and driving growth.Conducted extensive keyword research, brand expansion opportunities for Letstute.

Mumbai

- Overseeing and monitoring the YouTube channel while generating performance reports based on thorough analysis.- Developing and managing Google Ads PPC campaigns targeting precise audience & increasing user engagement for the courses.

M.Com (E-Commerce), Post Graduation, A+ Grade

Specialized in E-commerce

Bachelor Of Commerce, Business/Commerce, General, A

B.Com, F.Y B.Com, A

Hsc, Commerce, First Class

Secondary Education, Ssc, Distinction